Learn how to build a digital marketing strategy with a short course
- Written byCarys Thomas
- Published date 20 March 2024
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Did you know that digital marketing is the fastest-growing segment of the advertising industry in the UK?
The demand for digital content has never been higher with digital marketing spending in the UK reaching a staggering £26.1 billion in 2022 (source: Statista).
To be noticed in today’s busy digital landscape, an effective digital marketing strategy is essential. Our Digital Marketing Strategy Online Short Course is designed to teach you everything you need to know to develop and optimise your marketing strategy.
Part of our new range of self-paced short courses, the course offers students the opportunity to study from any internet-connected location, at a time that suits them.
To find out more about what students can expect, we caught up with course tutor and communications specialist, Lynsey Fox.
Why is digital marketing important?
Digital marketing offers all kinds of opportunities for businesses to engage and connect with their audience, build brand awareness and cultivate a sense of community.
Businesses must have a clear understanding of their target audience in order to develop effective brand messaging.
“Every business needs to consider its digital outputs,” says Lynsey. “Having an effective strategy not only means that you will resonate with your audiences, but it also optimises your time, saves you wasting money and resources, and gets the best out of your brand and your audience.”
Branding and messaging
Students on our Digital Marketing Strategy Online Short Course learn how to create an effective marketing campaign.
The course covers all the key elements of digital marketing, from branding and messaging to content marketing, social media, UX and SEO.
“The course starts with understanding your audience and brand, and builds through to looking at social media, public relations, events, email and all the various different elements of content production,” Lynsey explains.
“It ends with understanding the back end, so looking at search engine optimisation, user experience, analytics and measuring success,” says Lynsey.
Course outcomes
By the end of the course, students should have a clear understanding of their audience and be able to develop brand messaging and guidelines. They will also understand the basics of UX and SEO and know how to plan engaging content for their brand.
“Students will come out of this with a really full picture of how to build their strategy and how best to reach and engage with their intended audiences,” says Lynsey. “They’ll also have the confidence to explore and create content, trial new things and discuss what works.”
“Students will have a really good idea of how they should use their time and resources to get the optimal experience,” she says.
Flexible learning
Part of our new range of self-paced online short courses, the Digital Marketing Strategy Online Short Course offers students the opportunity to study from any internet-connected location at a time that suits them.
Our self-paced courses are a great choice for anyone with a busy schedule. Students have access to a range of pre-recorded sessions to follow at their own pace and a variety of online resources to support their learning.
Self-paced courses enable students to connect with other learners in an exciting global community, build their knowledge and gain new skills. Learn more about our self-paced online short courses.
Do you have a passion for digital marketing?
From social media marketing to developing a strategy and content – learn how to develop and manage marketing campaigns across digital channels with a short course. Explore our marketing short courses.
Check out our upcoming short courses to find out what's coming up.
