Why does tracking social media analytics matter?

Everyone now recognises the importance of social media for business, but showing a measurable return on investment can be tricky. When it comes to measurable data, you can use in-platform social media analytics and Google Analytics to see how people find your content and how they interact with you to help your campaigns to get maximum impact!

We've asked tutor Lynsey Fox to piece together the key things to remember when working on your social media analytics...

Ask yourself, which metrics matter for you?

Pick the metrics that are important to you and focus on those – and don't forget, consistency is key.

Likes don’t matter

Focus on the metrics that help conversion – like link-in-bio clicks and saves!

Don’t compare yourself to others

This is the time to focus on improving your content and engagement, rather than achieving arbitrary goals.