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not just a shop, UAL © Damian Griffiths
not just a shop, UAL © Damian Griffiths
not just a shop, UAL © Damian Griffiths

not just a shop sells design products and artwork created by UAL students and alumni to the public.

Managed by UAL’s Careers and Employability team, not just a shop exists to support students who want to run their own product-based businesses by teaching them about working with retailers.

We operate a not-for-profit model, so all proceeds are reinvested back into running the shop and supporting students and graduates from all UAL Colleges with their businesses.

We exclusively sell design products and artwork created by UAL students and graduates.

How can not just a shop help me? 

not just a shop is an enterprise learning space, which mirrors the practices of retailers and galleries to provide students with realistic commercial experience.

Engaging with it can help you to learn about all aspects of running a product-based business, including market readiness, pricing and branding.

If you are interested in selling your products or artwork in not just a shop, we strongly recommend you visit us first to see the space.

Contact

Get in touch: notjustashop@arts.ac.uk

Design products

Students and graduates from all UAL Colleges can submit work to be considered for sale in not just a shop. We run open calls 2 times a year, and new products are selected by a panel made up of UAL staff, students and industry.  We purchase products up-front at a wholesale price, so there is no financial risk to you if your products don’t sell.

We currently sell:

  • Stationery
  • Accessories
  • Souvenirs
  • Homeware
  • Artworks and prints
  • Jewellery
  • Gifts
  • Ceramics
  • Games and toys
  • Small furniture items
  • Beauty and wellbeing products.

Find out more and view the next product deadline.

Fine art

Selected pieces are displayed for sale in-store for 3 months. Due to the high value of some pieces, fine art is accepted on a sale or return basis.

By exhibiting and selling art in not just a shop, we aim to teach UAL’s emerging artists about best practice when engaging with commercial galleries. As part of this, we take 30% of the wall price in commission for any pieces sold and ask all artists to sign a clear and fair contract. Selected pieces are displayed for sale in-store for three months. Due to the high value of some pieces, fine art is accepted on a sale or return basis. This means the work is on loan to not just a shop, and if unsold at the end of the three months it will be returned to you. Please apply via Route 2.

We currently exhibit:

  • Paintings/drawings/original 2D pieces
  • Limited-edition prints (editions of 25 or less)
  • Photographs
  • Sculptures
  • Textiles

Due to the limited wall space available and size of the shop, we are currently unable to accept very large-scale pieces.

Support for your business or creative practice

The Careers and Employability team supports UAL students and graduates to make a living doing what they love. As part of this, all of the proceeds from not just a shop are reinvested back into supporting students with their businesses.

Activities include:

Building a range from 1 product: one-to-ones

Are you a UAL student or graduate who has created your first product and need advice on how to build a range? Come to these 20-minute one-to-one sessions with our not just a shop team in store to get support on how to expand your product offering to be able to apply to our product open call in the future.

Multiple time slots are available on 3 October 2023.

Book here

Meet the team

Natalie Stevens. Photo by James Hopkirk.
Natalie Stevens. Photo by James Hopkirk.

Natalie Stevens, not just a shop Manager

I oversee not just a shop’s retail operations including buying, visual merchandising, staffing and management of the space. I also run student engagement projects such as competitions, internships, open call applications, product commissions, external pop-up shops and special projects. Contact me at: notjustashop@arts.ac.uk

Clio Delcour-Min. Photo by James Hopkirk.
Clio Delcour-Min. Photo by James Hopkirk.

Clio Delcour-Min, Retail and Student Engagement Coordinator

I’m responsible for the day-to-day running of not just a shop, including taking sales, stock control, and maintaining and updating displays. I also support student facing opportunities such as competitions, live briefs and open calls, and provide support to our current sellers. Contact me at: notjustashop@arts.ac.uk

Eleanor Binns. Photo by James Hopkirk.
Eleanor Binns. Photo by James Hopkirk.

Eleanor Binns, E-commerce Coordinator

My role centres around managing our online shop. This includes adding new products, updating images, writing content and shipping orders. You’ll also find me helping out in our shop in High Holborn during the week. Contact me at: notjustashop@arts.ac.uk

Get involved

  • Products from not just a shop
    not just a shop products 2021. Photo by Yeshen Venema

    Sell your work

    Want to sell your work in not just a shop? Find out more about our open calls and apply online.

  • A blue and pastel green background is dotted with matching baubles. 9 Christmas cards are laid out on the table: The first card features an illustration of Santa in a tank top on a motorbike, the second is an abstract red green and yellow background with paint splatters and white letters spelling out 'NOEL', and the third is a black and white illustration of a house in a forest with a little ghost ice skating on a frozen lake, the forth is a photo of the oxford street Christmas lights through the rain, the fifth is a line drawing of Christmas dinner in lots of different colours, the sixth features four dotty colourful baubles in the Tate style and colours - red, yellow, green and blue, the seventh is a painting of a grumpy orange and black striped cat with a red bow on its head and a Christmas wreath around its neck, the eighth is a dark blue block print of mountains and the ninth is a computer generated image of a silver Christmas tree with a white to green gradient as the background.
    Yeshen Venema,

    See our latest competitions

    Find out about our current and upcoming competitions and live briefs for more information about how you can get involved with not just a shop.

  • Photo of not just a shop
    Image by Damian Griffiths

    Events  

    As part of the Careers and Employability team, we offer events designed to help you get retail ready.

  • Becky Moriarty at Camberwell. Photo by Alys Tomlinson
    Becky Moriarty at Camberwell. Photo by Alys Tomlinson

    Costing and pricing your work

    Read our advice on how to cost and price your work (PDF 435KB).

Meet our makers

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