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Interior of not just a shop
Interior of not just a shop
Photo by Damian Griffiths

not just a shop sells design products and artwork created by UAL students and alumni to the public.

Managed by UAL’s Careers and Employability team, not just a shop exists to support students who want to run their own product-based businesses by teaching them about working with retailers.

We operate a not-for-profit model, so all proceeds are reinvested back into running the shop and supporting students and graduates from all UAL Colleges with their businesses.

We exclusively sell design products and artwork created by UAL students and graduates.

How can not just a shop help me? 

not just a shop is an enterprise learning space, which mirrors the practices of retailers and galleries to provide students with realistic commercial experience.

Engaging with it can help you to learn about all aspects of running a product-based business, including market readiness, pricing and branding.

If you are interested in selling your products or artwork in not just a shop, we strongly recommend you visit us first to see the space.


Get in touch:

Design products

Students and graduates from all UAL Colleges can submit work to be considered for sale in not just a shop. We run open calls 2 times a year, and new products are selected by a panel made up of UAL staff, students and industry.  We purchase products up-front at a wholesale price, so there is no financial risk to you if your products don’t sell.

We currently sell:

  • Stationery
  • Accessories
  • Souvenirs
  • Homeware
  • Artworks and prints
  • Jewellery
  • Gifts
  • Ceramics
  • Games and toys
  • Small furniture items
  • Beauty and wellbeing products.

Find out more and view the next product deadline.

Fine art

We run open calls for new artwork 4 times a year, and selected pieces are displayed for sale in-store for 3 months. Due to the high value of some pieces, fine art is accepted on a sale or return basis.

By exhibiting and selling art in not just a shop, we aim to teach UAL’s emerging artists about best practice when engaging with commercial galleries. As part of this, we take 30% of the wall price in commission for any pieces sold and ask all artists to sign a clear and fair contract.

We currently exhibit:

  • Paintings/drawings/original 2D pieces
  • Limited-edition prints
  • Photographs
  • Sculptures
  • Textiles
  • Installations

Due to the limited wall space available and size of the shop, we are currently unable to accept very large-scale pieces.

Find out more and view the next fine art deadline.

Support for your business or creative practice

The Careers and Employability team supports UAL students and graduates to make a living doing what they love. As part of this, all of the proceeds from not just a shop are reinvested back into supporting students with their businesses.

Activities include:

Get involved

  • Products from not just a shop
    not just a shop products 2021. Photo by Yeshen Venema
    Sell your work

    Want to sell your work in not just a shop? Find out more about our open calls and apply online.

  • Two notebooks, one blue and one yellow with a circular black design are on a marble countertop with a blue bulldog clip above and a blue pen to the right

    Design a notebook for not just a shop  

    Enter our latest competition and your design could be sold in not just a shop. Winners receive £250 and 5 notebooks with their design. Apply by 10am 26 July.

  • credit Illustration by Gracie Dahl
    Credit Illustration by Gracie Dahl
    Join our Founders and Freelancers network  

    Work for yourself or want to in the future? Sign up to be part of our Founders and Freelancers group on The Dots!

  • Becky Moriarty at Camberwell. Photo by Alys Tomlinson
    Becky Moriarty at Camberwell. Photo by Alys Tomlinson
    Costing and pricing your work

    Read our advice on how to cost and price your work (PDF 435KB).

Meet our makers

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