Competitions and live briefs
We are currently running a greetings card competition, as well as opportunities for students to have their designs turned into products sold in-store.
These provide current students who may not have market-ready products with a chance to get their work retailed. We manage the manufacturing, packaging and marketing and you do not have to be registered as a business to apply.
Festive Window Design Brief 2026
Do you have a great idea for a window display? We're looking for a recent graduate (up to 3 years) to create an eye-catching display for our festive season. To apply, please submit examples of your work or portfolio, and we will select 3 graduates who will be paid £75 to create 3 display ideas and pitch these to the not just a shop team.
One idea will be chosen, and the selected graduate will be commissioned to realise their design and to install an interesting and engaging window display in the central section of the street-facing window of not just a shop in High Holborn. The commission fee is £600, the equivalent of 3 days of work at a day rate of £200. There will be a separate materials budget.
The display will be on during the Christmas period from November to December 2026, based on a specified theme that creates impact, generates interest among passing traffic, and encourages customers into the store. The concept will be considered of a number of factors, including scale, materials, environmental impact, budget, timescale and installation of the final design.
Applicant will research and source materials needed for installation and carry out the physical installation of the window, which will take place on the allocated day, with support from the NJAS team.
Deadline: Monday, 7 September 2026, 10 am.
Theme
'Festive' is the theme for this window display. Designs should avoid directly referencing the Christian festival of Christmas, and instead explore general themes of this time of year with a unique and fresh take. Think outside of recurring seasonal motifs or colour schemes if possible.
Eligibility
- Recent graduate (up to 3 years, 2023 - 2026) from one of UAL’s six colleges on a BA, MA, PHD or FdA level course
- Disciplines including but not limited to: Graphic design, communication design, photography, painting, drawing, illustration, sculpture, animation.
- Examples of your work/your portfolio must be well presented in one collated file (Word, PDF or JPEG that includes multiple images).
How to apply
To apply for the opportunity, graduates must submit their portfolio or examples of their work by 10 am Monday, 7 September 2026.
- Examples of work or a portfolio must be collated into one document, either a Word, PDF or JPEG. The maximum file size to upload is 3MB.
- 3 applicants will be paid £75 to generate 3 window design ideas and pitch these to not just a shop
- Applicants selected for stage 2 will be informed by Friday, 11 September and will have 2 weeks to prepare for the pitching stage.
We particularly welcome bookings from those currently underrepresented in not just a shop and more widely in high street retail. This includes students and graduates who are disabled or have a specific learning disability; Black, Asian and Minority Ethnic, LGBTQ+, are the first in their family to attend university, or are from a low socio-economic background. We’re committed to better representing the communities we serve.
Accessibility
If you believe there are any barriers to your participation in this opportunity or you have any access requirements (not limited to disability), please get in touch in advance of the deadline. Contact notjustashop@arts.ac.uk to start the discussion and see how you can be supported.
Terms and conditions
Application stage
- This commission is open to recent graduates up to three years (between 2023-2026) from all UAL colleges and courses
- Examples/portfolio should clearly show the illustration/design style and be representative of work.
- Examples can be produced in any medium but must be submitted as a high-resolution digital image, collated into one PDF, a Word document or JPEG (max 3MB)
- Examples of work/portfolio entered must be your own original artwork, of which you hold and will maintain the copyright to
Pitching stage
- The intellectual property of all ideas pitched to not just a shop will remain with the applicant and will not be used at a later date without consent and discussion with the applicant
- If not just a shop wishes to commission an unsuccessful pitch idea, they will be in touch to discuss with the applicant and fee's will remain the same as selected pitch
- Applicants pitching their ideas will receive £75 for their time to create 3 ideas and present to not just a shop. They will be paid via invoice and set up on the UAL finance system as a new supplier, invoices are paid within 30 days.
- Pitching will take place digitally via Microsoft Teams and will include no more than 3 panellists.
- There will be an option to present your work via video in advance if preferred.
Commission stage
- The intellectual property of selected design will remain with applicant
- Applicants selected for commission will be paid via invoice upon completion of installation and will be set up on the UAL finance system as a new supplier. Invoices are paid within 30 days.
- Final design will be in consultation with not just a shop team and signed off providing the design is realistic in terms of time frame of installation, sustainability of materials used and health and safety.
- Applicant must adhere to the timeline provided and submit required final plans and designs as requested
- not just a shop team have the right to terminate the commission should the applicant not adhere to provided timeline or complete the installation in its entirety by Monday 2 November (end of day).
- Should the commission be terminated, the applicant will be paid a maximum of £100 to cover incurred costs and time, and will not be paid the full fee.
- Photographs of the final installation will be used across UAL marketing and advertising materials to promote not just a shop and future competitions/ commissions. You will be credited whenever images of your window display will be used.
- not just a shop will cover all installation materials and related costs up to £300 (separate to the fee) . not just a shop can pay for these costs directly or can reimburse applicant on final invoice.
- not just a shop will print an A2 information board that includes a paragraph of information about the design (supplied), the applicants website/social handle/logo, and will be approved before print.
About Careers and Employability
Brought to you by the Careers and Employability department, not just a shop sells a diverse range of home, fashion and giftware – all created by those who studied at the University’s six leading arts colleges.
Proceeds from the retail business are reinvested into UAL’s growing enterprise programme, which provides free talks, workshops, funding and one-to-one business advice for the University’s students and alumni.
Useful resources
-
not just a shop. Photo by Damian Griffiths.
Apply to sell your work in not just a shop
If you're a student or graduate from UAL you can apply to sell your work in not just a shop through our open calls.
-
Starting A Business by Gracie Dahl
Freelance and business support
Our enterprise team can support you with many aspects of setting up and running a successful business or freelance practice.
-
Catarina Morais, Image courtesy of UAL
How to cost and price your work
This self-guided resource aims to help you understand what might determine your price for products or services.
-
Image by Damian Griffiths
Browse our online shop
See the kind of products we currently stock in our shop to check if your item would suit not just a shop.
Previous competitions and live briefs
-
Image by Yeshen Venema, Emma Shipley,
Home
An exclusive homeware collection celebrating creativity and culture.
-
Image by Yeshen Venema, Emma Shipley,
Shop consciously, wrap sustainably.
Designed by students as part of a live brief, we are excited to launch a range of reusable wrapping cloth for a sustainable gift wrapping option inspired by the Japanese art of Furoshiki.
-
Yeshen Venema, Tate x UAL Christmas Cards
Meet the UAL x Tate Christmas Card designers 2025
We are so excited to introduce 2025’s winning entrants for our annual UAL x Tate Christmas card collection.
-
Zoe Tynan-Campbell,
Breadworld: kneading yarns into a beautifully soft blanket that celebrates shared traditions.
We are excited to showcase one of our cosiest collaborations yet. Introducing Doudou Huang‘s beautiful blanket ‘Breadworld’.