Sell your design products and artwork
We sell design products and artwork created by UAL students and graduates to the public. Items are sold through our shop in Holborn (Central London) as well as through our online shop notjustashop.arts.ac.uk
How it works
- Students and graduates from all UAL Colleges can apply to sell their work in the shop via our open calls.
- New items are chosen via selection panels, made up of not just a shop staff, students and industry contacts.
- Products are purchased wholesale, so you will be paid up-front for the stock you supply.
- Fine art is accepted on a sale or return basis and exhibited for sale for 3 months.
- Profits from the shop are reinvested back into our enterprise learning programme, which supports UAL students and graduates with their businesses.
If you are interested in selling your products or artwork in not just a shop, we strongly recommend you visit us first to see the space. Our shop staff are always happy to talk to you and can answer lots of questions you might have about our open calls process.
International students
On a Tier 4 visa? The UK government states that you cannot be self-employed, which means we are unable to sell your work through not just a shop.
You can still engage with not just a shop by:
- Applying to exhibit your artwork via the Fine art open calls section below.
- Entering our competitions and live briefs – most of which are open to international students.
- Coming to our business and freelancing events.
Product open call
You can submit your products to be considered for sale in not just a shop via our open calls.
Deadline
Our spring/summer open call has now closed.
The next deadline will be in July 2022. Please check back for updates or sign up to the Careers and Employability newsletter to be informed when our next open calls launch.
How to apply
We estimate that it will take 20-40 minutes to complete your application. To apply, you will need to have the following to hand:
- Your business profile (maximum 100 characters).
- Photographs, item descriptions, and ideally prices for each product you are submitting or a wholesale catalogue/price list.
- List of your current stockists (if you have any) and links to relevant social media accounts.
Read our open calls handbook before starting your application as this will answer many of the questions you might have.
It’s important you get your prices right to ensure you attract buyers whilst also making a profit. If you’re unsure about your prices, please refer to our guide on how to cost and price your work (PDF 435KB). If you need help with pricing, make a note of this in your application and we can advise you.
Fine art open call
You can submit your artwork to be sold and showcased in not just a shop via our open calls.
Deadline
Our spring/summer open call has now closed.
Please check back for updates or sign up to the Careers and Employability newsletter to be informed when our next fine art open calls launch.
How to apply
We estimate that it will take 20-40 minutes to complete your application. To apply, you will need to have the following to hand:
- Your artist profile (maximum 100 characters).
- Photographs, description, dimensions and price for each artwork you are submitting.
Read our open calls handbook before starting your application as this will answer many of the questions you might have.
- Pricing your work Retail expectations (such as quality, function, durability, final presentation, unique selling point, packaging).
- Manufacturing options (e.g. handmade, print on demand, outsourced).
- Quantity of products needed for application and sale.
- Fine art applications (editions, one-offs, sale or return).
- Photography of your products.
- Application questions and queries.
Application support for students
Current UAL student? Need advice on applying for our open calls? You can register for a 20-minute online one-to-one with the not just a shop team for advice on how to submit your best application.
Whether you're a new business, never sold work before or just need to chat through the form, we can help you with the application process.
We can provide advice and feedback on:
Selecting your products for application. Email notjustashop@arts.ac.uk to request a one-to-one.
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Not just a shop interior
Open call handbook
Before you start your application, read about our store, what we sell and our buying policy (PDF 557KB)
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Becky Moriarty at Camberwell. Photo by Alys Tomlinson
Costing and pricing your work
Read our advice on how to cost and price your work (PDF 435KB).
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Mohammed Adel painting in the studio. Photo Alys Tomlinson
Support for visual artists
Artquest provides the professional information, advice and projects that visual artists need to understand the art world.