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Sell your design products and artwork

Products from not just a shop
Products from not just a shop
not just a shop products 2021. Photo by Yeshen Venema

Managed by UAL’s Careers and Employability team, not just a shop exists to support students who want to run their own product-based businesses by teaching them about working with retailers.

We sell design products and artwork created by UAL students and graduates to the public. Items are sold through our shop in Holborn (Central London) as well as through our online shop notjustashop.arts.ac.uk

How it works

  • Students and graduates from all UAL Colleges can apply to sell their work in the shop via our open calls.
  • New items are chosen via selection panels, made up of not just a shop staff, students and industry contacts.
  • Products are purchased wholesale, so you will be paid up-front for the stock you supply.
  • Fine art is accepted on a sale or return basis and exhibited for sale for 3 months.
  • Profits from the shop are reinvested back into our enterprise learning programme, which supports UAL students and graduates with their businesses.

If you are interested in selling your products or artwork in not just a shop, we strongly recommend you visit us first to see the space. Our shop staff are always happy to talk to you and can answer lots of questions you might have about our open calls process.

International students

On a Tier 4 visa? The UK government states that you cannot be self-employed, which means we are unable to sell your work through not just a shop.

You can still engage with not just a shop by:

Product open call

You can submit your products to be considered for sale in not just a shop via our open calls.

Deadline

Our spring/summer open call has now closed.

The next deadline will be in July 2022. Please check back for updates or sign up to the Careers and Employability newsletter to be informed when our next open calls launch.

How to apply

We estimate that it will take 20-40 minutes to complete your application. To apply, you will need to have the following to hand:

  • Your business profile (maximum 100 characters).
  • Photographs, item descriptions, and ideally prices for each product you are submitting or a wholesale catalogue/price list.
  • List of your current stockists (if you have any) and links to relevant social media accounts.

Read our open calls handbook before starting your application as this will answer many of the questions you might have.

It’s important you get your prices right to ensure you attract buyers whilst also making a profit. If you’re unsure about your prices, please refer to our guide on how to cost and price your work (PDF 435KB). If you need help with pricing, make a note of this in your application and we can advise you.

Fine art open call

You can submit your artwork to be sold and showcased in not just a shop via our open calls.

Deadline

Our spring/summer open call has now closed.

Please check back for updates or sign up to the Careers and Employability newsletter to be informed when our next fine art open calls launch.

How to apply

We estimate that it will take 20-40 minutes to complete your application. To apply, you will need to have the following to hand:

  • Your artist profile (maximum 100 characters).
  • Photographs, description, dimensions and price for each artwork you are submitting.

Read our open calls handbook before starting your application as this will answer many of the questions you might have.

    Application support for students

    Current UAL student? Need advice on applying for our open calls? You can register for a 20-minute online one-to-one with the not just a shop team for advice on how to submit your best application.

    Whether you're a new business, never sold work before or just need to chat through the form, we can help you with the application process.

    We can provide advice and feedback on:

    • Pricing your work Retail expectations (such as quality, function, durability, final presentation, unique selling point, packaging).
    • Manufacturing options (e.g. handmade, print on demand, outsourced).
    • Quantity of products needed for application and sale.
    • Fine art applications (editions, one-offs, sale or return).
    • Photography of your products.
    • Application questions and queries.

    Selecting your products for application. Email notjustashop@arts.ac.uk to request a one-to-one.

  • Photo of not just a shop interior
    Not just a shop interior
    Open call handbook

    Before you start your application, read about our store, what we sell and our buying policy (PDF 557KB)

  • Becky Moriarty at Camberwell. Photo by Alys Tomlinson
    Becky Moriarty at Camberwell. Photo by Alys Tomlinson
    Costing and pricing your work

    Read our advice on how to cost and price your work (PDF 435KB).

  • A man painting on canvas.
    Mohammed Adel painting in the studio. Photo Alys Tomlinson
    Support for visual artists  

    Artquest provides the professional information, advice and projects that visual artists need to understand the art world.