Social Media Marketing Intensive Short Course

Course description

This course will teach you how to create a social media strategy to build your business and online marketing campaign. You will learn the tools you need to build a network and run social media campaigns on Facebook, Twitter, YouTube and other platforms. It will give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from these, with appropriate and engaging content.

Course Outcomes
By the end of the course you should be able to:

• Establish a sustainable presence on the social media platforms relevant to your business
• Execute a social media campaign and measure its impact using metrics
• Understand online privacy laws and best practice for social media marketing

Who Should Attend
Anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan.

Level
Beginner: You should have a basic understanding of Twitter and Facebook. The course is suitable for those wanting to understand how to use social media for their business needs, beginners or those who need to refresh their knowledge and engagement strategies.

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methodologies will be explained or demonstrated
• We also offer learning resources for you to access outside of the classroom

All our on campus courses include:

• Networking opportunities and the chance to share ideas with students from across the globe
• Access to the technology and materials relevant to your discipline
• Access to our college shops for any materials you might need
• The chance to ask questions to your tutor in real time
• Feedback and critique on your assignments
• The opportunity to experience the many sights of London on your down time

All our online short courses include:

• Live and interactive online lessons with classmates from around the world
• The same course content and learning outcomes as our face to face courses 
• Lesson recordings, for review, so you never have to miss a class 
• Access to the virtual learning environment with course content 
• Forums for support 
• 2 weeks online access to the recordings of the live classroom sessions 
• The opportunity to ask questions to your tutor in real time 

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it!
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
• We always recommend you attend all of the classes so that you get the most out of the experience!
• Certificates are great to compliment your CV.