Social Media Marketing Intensive Short Course
Course description
Course overview
This course will teach you how to create a social media strategy to build your business and online marketing campaign. You'll learn the tools you need to build a network and run social media campaigns on Instagram, Facebook, LinkedIn, X, TikTok and YouTube.
It'll give you an overview of social media's role in driving customer engagement, and its role in optimising Google search rankings (SEO). By taking part in practical exercises you will learn how to establish a clear voice across social media networks and how to get the most from them, with appropriate and engaging content.
This course is available to study both online and on campus. The price and duration vary depending on the mode of study, allowing you to choose the option that best fits your schedule and preferred learning style:
- Online learning offers a shorter course format, ideal if you are balancing study with other commitments.
- On campus classes provide a more immersive, intensive learning experience.
Please check the location assigned to each date in the booking section to ensure you select your preferred study option.
Who this course is for
This course is ideal for anyone responsible for social media marketing who would like to learn how to develop and execute a social media marketing plan.
You should have a basic understanding of X and Facebook. The course is suitable for those wanting to understand how to use social media for their business needs, beginners or those who need to refresh their knowledge and engagement strategies.
Key information
Topics covered
- An overview of popular social media platforms and best practice
- How to build a sustainable follower base on social media platforms
- Creating a consistent voice across platforms
- Content for Instagram feed, stories, live and reels
- Best practice in social media marketing strategies
- Capturing and analysing metrics to segment and target your market
- Measuring a campaign's return on investment (ROI)
- Overview of online privacy laws and best practice for privacy including data breaches
- Optimising Google search rankings
Learning outcomes
- Establish a sustainable presence on the social media platforms relevant to your business
- Execute a social media campaign and measure its impact using metrics
- Understand online privacy laws and best practice for social media marketing
- Digital badge and certificate of attendance
Materials
On campus
- A notepad and pen
- Laptop
Online
If you are taking this course online, please see our Guide to taking online short courses.
Tutor
Byron Johnson-Brown
Byron Johnson Brown is a digital engagement consultant and educator specialising in social media, digital marketing, AI-enabled communications and professional digital identity.
He combines teaching with active industry practice, advising organisations, programme teams and founders while staying closely connected to creative, technology and platform communities. His digital and social media experience spans strategy and audience development through to hands-on content production, with his own perspectives regularly selected for editorial features by LinkedIn.
Byron holds a BA (Hons) in Entrepreneurship and Media Management, an MSc in Healthcare Leadership and a Level 3 Award in Adult Education and Training, and is a Certified Canva Community Trainer. He teaches social media, digital marketing, AI, business skills and entrepreneurship using a practical, inclusive and application-led approach grounded in current industry practice
Kalina Pulit
Kalina has been working in the creative industry for the past fourteen years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever-evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video-based media, she creates and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Polydor, Universal Music Group, Sony Music, Awful Records, Fendi, New Balance, Nike, Reebok, River Island, Selfridges, Vivienne Westwood and University of the Arts London among others.
Megan St Clair Morgan
London based multi-hyphenate creative Megan St Clair is an illustrator and digital communication specialist. She has worked on digital communications for world-renowned creative institutions, independent businesses, and leading British fashion brands. With a key skillset in multi-channel communications strategy, Megan mostly works across campaigns, strategy, and digital content development.
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