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Instagram for Businesses and Brands Online Short Course

Course description

This course will teach you how to use Instagram to build your community to achieve your business and brand goals.

Instagram is one of the fastest growing social media platforms on the internet. It's known as the go-to place to find the newest, coolest, trendiest things, and the users are tolerant of promotions. The question is how do you establish your presence on Instagram so that you can raise awareness of your brand and grow your tribe? Instagram for Business and Brands will respond to all the questions above, including creating, planning, and scheduling your Instagram content. The course dives into how to measure your results with a Business Account and provides methods to win new followers, increase engagement, and build your reputation.

Who Should Attend

Communication professionals, startups, small companies, business owners especially in creative and visual fields.

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.


Topics covered

  • Instagram Overview
  • Instagram business account
  • Case studies - the best examples of brands
  • Content for Instagram feed, stories, and IGTV
  • Editorial calendar for Instagram
  • Instagram scheduling Apps
  • Gaining followers and increasing engagement 
  • Working with influencers
  • Instagram metrics
  • Instagram Ads

Course Outcomes

By the end of the course you should be able to:

  • Use all current Instagram features
  • Know what type of content works for your brand
  • Plan your content and measure your results
  • Understand how Instagram advertisement works
  • Promote your brand and work with influencers 


Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here -

Please bring for the first session:

  • Notebook and pen
Meet the Tutor:

During this online short course you will learn how to use Instagram to build your community to achieve your business and brand goals.

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