UAL Short Courses worked with the British Council’s East Africa Arts programme and the multi-art festival in Nairobi, Kenya Africa Nouveau, to deliver a customised online course, supporting delegates to build on their existing communication skills and allow them to run engaging, customer-focused social media campaigns.

The course included 4 sessions over a 2-week period and 11 delegates from across Kenya and Uganda attended.

The course was a mix of tutor-led discussions and delegate assignments looking at case studies from across music, fashion, celebrity, politics, charity and consumer brands.

Topics covered included:

• an in-depth look at the social media landscape
• developing a brand blueprint
• building customer personas
• the importance of storytelling and story sharing
• multi-channel storytelling
• measuring success.

Quote from an attendee:

I would say – if you need a push towards the right (or your) direction take this course because although it’s short, it does hit the nail on the head and gives a clear overview on digital marketing and what it entails. I would certainly recommend this course to people entering or already practicing digital marketing.Gloria