UAL Short Courses worked with the British Council’s East Africa Arts programme and the multi-art festival in Nairobi, Kenya Africa Nouveau, to deliver a customised online course, supporting delegates to build on their existing communication skills and allow them to run engaging, customer-focused social media campaigns.
The course included 4 sessions over a 2-week period and 11 delegates from across Kenya and Uganda attended.
The course was a mix of tutor-led discussions and delegate assignments looking at case studies from across music, fashion, celebrity, politics, charity and consumer brands.
Topics covered included:
- an in-depth look at the social media landscape
- developing a brand blueprint
- building customer personas
- the importance of storytelling and story sharing
- multi-channel storytelling
- measuring success.
Quote from an attendee:
I would say – if you need a push towards the right (or your) direction take this course because although it’s short, it does hit the nail on the head and gives a clear overview on digital marketing and what it entails. I would certainly recommend this course to people entering or already practicing digital marketing.Gloria
Check out our upcoming online short courses.
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We will work with you to design tailored-made solutions to meet your training needs. Whether you are looking to up-skill, re-skill or embed creative thinking in your team we can deliver courses that delight.
UAL Short Courses
+44 (0) 20 7514 7015