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        • Listing
        • CSM Tutor, Elise Valmorbida, is a Victorian Premier’s Literary Award Winner!
        • John Fitzpatrick talks BAFTA nominations, his career highlights so far and advice for aspiring screenwriters
        • Introduction to Cosmetic Science Short Course
        • Student Stories: Elizabeth Bond, Shoe Making
        • Ruth Eisenhart, from student to tutor
        • Student Stories: Tamsin Balcanquall, Costume Making
        • Student Stories: Livia Toso, Special Effects Makeup for Film and Television
        • Student Stories: Nick Palmer, Making Latex Clothes
        • Meet our Tutors - Magali Avezou
        • Student Stories: Matis Swann, Visual Merchandising Intensive
        • Spotlight on the 'How To Become An Independent Curator' short course
        • Student Stories: Jo Sampson, Interior Design - Module One, Two and Three
        • Authentic voices from Magnum Documentary Photography students
        • Talking with tutors: Street Photography
        • Love and animation with robots
        • Celebrating Brutalist Architecture through type
        • Merging psychology and street style
        • UAL alumna enhances her skillset
        • Student explores the creative industries
        • Insider's Guide to Starting a Fashion Business
        • Meet our Tutors: Nicola Pozzani, Design with Scents
        • Student Stories: Beatrice D'Alessandro, Swimwear Designer
        • Meet Our Tutors: Carlyn McGuire, Fashion Design Intensive
        • How to Promote Your New Clothing Label
        • Student Stories: Doina Tapordei, Editorial Styling and Creative Direction
        • Fashion Founders - An Interview with Nichole de Carle
        • How to Become an Interior Designer
        • Meet our tutors: Alice White
        • Student Stories: Katie Swindells, The Complete Makeup Artist
        • Student Stories: Flavia Myrrha’s Summer of Experimental Jewellery
        • Meet our Tutors: Matthew Needham
        • Makes, designs and prints: student Zé Monteiro talks Screen Printing and his process
        • Student Stories: Geeghislaine (Gee) Gazon, From The Great British Sewing Bee to Short Courses
        • Student Stories: The Paintings of Katerina Savvas
        • Central Saint Martins Short Courses at The Affordable Art Fair in Hampstead
        • A degree in resilience: we talk to UAL alumnus and tutor Ansel Neckles
        • How I got here: Tom Oliver Payne
        • Student Stories: Ewa Grzeszczuk Karzynska and Art Direction for Film
        • Student Stories: Jenia Shchedrova and Create a Fashion Portfolio - Intermediate
        • #Passion2Purpose competition: Discovering and rewarding the hard work of African-based fashion entrepreneurs
        • Student Stories: Holly Hilton, The Complete Makeup Artist
        • Meet the Tutor: Enver Gürsev - Oil Painting tutor, Chelsea College of Arts
        • Student Stories: Hanna Linnéa Mödder and Fashion Journalism
        • How to become an Aesthetic Therapist
        • How to start a career in fashion
        • Hans Tiley: LCF X CASS Art Further Education Award Winner
        • Turning the page: we talk to Book Design and Production tutor Nigel French
        • Meet Our Tutors: Georgie Tym, Bag Making courses
        • Late at Chelsea and Summer Degree Shows
        • Student Stories: Judit Massana and Fashion Photography
        • Central Saint Martins Short Courses Window Gallery Exhibition
        • Student Stories: Birgitte Kriek and Fashion Drawing Summer School
        • Outside of design, I am interested in design – we talk to tutor Ben Richards
        • How you can use graphic design to direct and hold your audiences attention
        • Meet the Tutor: Debbie Flowerday - Retail design tutor, Chelsea College of Arts
        • A strong visual identity is like a handshake: Tutor Ansel Neckles shares advice on building yours
        • Student Story: Alexander Steenhorst, Graphic Novels and Comic Book Art Short Course
        • Magnum Photos scholarship for emerging photographers
        • How to get into the creative industries: Try. Try again. Fail again. Fail better. Repeat.
        • From short courses to studying full-time at UAL
        • Meet the Tutor: Matteo Bianchi - Starting an Interior Design Business tutor
        • Course Feature: Build Your Personal Brand
        • It's all in the process – studying abroad, making mistakes and learning new skills
        • Getting to grips with Digital Pattern Cutting: Juliet Uzor, winner of the Great British Sewing Bee 2019
        • Meet our Tutors: Photini Konnarides and Designing a Denim Collection
        • Art and Design Workshops for 16 to 18 Year Olds with Ilga Leimanis
        • Meet the Tutor: Debbie Blandford - Interior Design tutor, Chelsea College of Arts
        • Introducing: Short Course Exhibition and Selection Panel
        • 5 reasons you should take Millinery Workshop
        • UAL: A Springboard for Your Creative Future
        • Markas Klisius and Koye Odejinmi - “work in progress” curators
        • Student Stories: Odette and Laser Cutting for Textile Design
        • Student Stories: Victoria Sills and Applied Surface Design
        • Meet the Tutor: Lyndall Fernie - Interior Design tutor, Chelsea College of Arts
        • Student Stories: Tamara Vázquez, Fashion Design: Intensive
        • Kirsten Cooke - Curating the Short Course Exhibition
        • 5 reasons you should take Creative Leadership for Fashion Business Weekend
        • Short Course Exhibition: Fine Art Exhibitors
        • Short Course Exhibition: Illustration Exhibitors
        • Short Course Exhibition: Design Exhibitors
        • Short Course Exhibition: Teenage Exhibitors
        • From Short Courses to Successful Fashion Business Owner: Bolupe Adebiyi
        • Student Stories: Michael Eden and Practical Metalwork Workshop
        • Can you control the narrative? Zine-making, image selection and the impact of creative decisions with Magnum Photos
        • Student Stories: Veronica Giron and Shoe Design for Beginners
        • Designing wedding dresses and giving back to the community
        • 5 reasons you should take Visual Merchandising - Interiors
        • Student Story: Rebbeca Morse, Book Illustration
        • Student Stories Summer School WINNER: Eve Donaldson and Urban Sketchbook for 16 to 18 Year Olds
        • Meet the Tutors: Design for Sustainability - Fashion and Textiles
        • Students look to the world’s current climate for inspiration
        • 5 reasons you should take Leather Glove Making Workshop
        • How to Start Creative Coding
        • Course Feature: Pre-Foundation Portfolio Preparation for 16 - 18 Year Olds
        • Fashion Film: Breaking the Glass Ceiling
        • How to Make Fashion Drawing and Illustration Templates
        • Meet our Tutors: Illustration with Laura McKendry
        • Student Story: Sean Kinson, Graphic Design
        • Studying with Dominique L’Olive in the studio and online
        • Some inspiration for the week from us...
        • Learn how to communicate with data...
        • Course Feature: Photoshop, Illustrator and InDesign
        • Student Story: Elisa Conlan, Pre-Foundation Portfolio Preparation
        • All about the Japanese Kimono with tutor Sheila Cliffe
        • Pursuing Photography – we talk to Magnum Photos Scholar Anselm Ebulue
        • Let’s talk about Portfolios – UAL advise on things to remember
        • Student Stories: Tereza Kupcikova and Jewellery with Wood
        • Join us on a UAL Short Course
        • Studying with Schelay McCarter in the studio and online
        • Student Stories: Sophie Grapentin, from a History Degree to Lingerie Design
        • Student Stories: Annie Michie, Colour Mixing Workshop and Illustration Workshop
        • The learning doesn't stop in the classroom...
        • Student Stories: Mandula Pap and Fashion Mix
        • Student Stories: Virginia Mackie and Introduction to Silversmithing
        • Course Feature: Interior Design - Modules 1, 2 and 3
        • Meet our Tutors: Jewellery with Sarah King
        • Student Story: Erin Donohoe, Illustration
        • Course Feature: Graphic Design
        • Student Stories: Melissa Haro and Interior Styling for Editorial and PR
        • Meet the Tutor: Augusta Akerman, Illustration tutor, Chelsea College of Arts
        • Student Stories: Felipe Blasca and Strategic Branding, Identity and Brand Experience
        • One week courses that could boost your career in 2020
        • Student Story: David Mair, Fine Art
        • Student Story: Samira Modaresifar, Interior Design
        • Student Story: Christina Tina, Book Illustration
        • 5 Reasons you should take the Intro To Cosmetic Science Short Course
        • Utilizing an eye for detail, with photography
        • Studying with Jennifer Williams-Baffoe in the studio and online
        • Student Stories Autumn Term Winner: Kate Febbraro and Jewellery Making for Beginners
        • Make a new skill one of your new years resolutions
        • Meet the Teacher: Roger Healey-Dilkes, Future Creatives
        • Student Stories: Ekaterina Vdovichenko and 100 Design Projects
        • Special Effects Makeup with tutor, Jennifer Drew
        • Keeping up to date with industry practices
        • Creating your portfolio with tutor VJ Choolun
        • Student Story: Ashni Shah, UAL International Summer School
        • Student Stories Christmas School Winner: Erika Cule and 100 Drawing Projects
        • Student Stories: Alina Bendikova and Building a Fashion Collection
        • What do students really say immediately after a short course?
        • Course Feature: Brand Management
        • Why should you take a writing course at CSM?
        • From Short Course to MA – it's a deeper dive into education
        • Meet the Tutor: Debbie Flowerday, Interior Design
        • Meet our Tutors: Starting a Successful Project with Mark Aitken
        • How to Become a Fashion Designer
        • Student Story: Ona Brickute, Graphic Design - Experience Industry
        • Student Story: Nadine Sheikh, Courses for Teenagers
        • Enhancing your portfolio post-graduation
        • Student Stories: Francesca Navarro and Patternmaking - Level 1
        • Meet the Tutor: Alessandra Genualdo, Illustration tutor, Chelsea College of Arts
        • Student Story: Juan Jose Sanchez, Landscape Architecture
        • Where do I start with Accessories, Footwear and Jewellery short courses?
        • Student Stories: Michele Guzman and Fashion Styling for Beginners
        • Meet the Tutor: Alasdair Leighton-Crawford, Streetwear and Sportswear
        • Upskill in a day – one day short courses in London
        • Why is creativity important for your mental health?
        • 5 reasons you should take Principles of Personal Fashion Styling Course
        • 5 reasons why you should take a 1 week intensive short course at CSM!
        • Thinking of taking a short course? See what recent students created with us
        • Why does SEO matter?
        • Why you should take the Photography Professional Practice and Academic Portfolio Course
        • CSM x Fashion Law Institute first Professional Development Workshop
        • Meet the Tutor: Gianfrancesco De Falco, Interior Design
        • Student Stories: Season Butler and Creative Writing
        • Student Story: Shibata Maiko, Retail Display and Design
        • Why you should take the London Street Style Fashion Subcultural Icons Short Course
        • Choose the right digital marketing course for you – with help from our tutor Hana
        • Meet the Tutors: Theo Jones and Jacob Valvis, Green Mat Workshop
        • Take a one week intensive short course this Easter School
        • Update on the Coronavirus outbreak for Short Course students
        • Looking for a way to be more productive?
        • Our tips on how to look after yourself while self-isolating
        • Ways to keep creating at home
        • Student Stories: Alex Douglas Newton, Kimono: History Design and Development
        • Developing Your Interior Design Skills at Home
        • Developing Your Illustration Skills at Home
        • How You Can Still Enjoy Fine Art From Home
        • Developing your skills at home: Photography and Scriptwriting with Mark Aitken
        • Without being active online – it's almost like you don't exist
        • Amber Butchart: What to Read, Watch and Listen to
        • Why taking an online short course is perfect for you!
        • Developing your skills at home: #comfortthroughdoing with Arianwen Shoring
        • Developing Your Graphic Design Skills at Home
        • Why does tracking social media analytics matter?
        • The changing face of the fashion industry - Alison Lowe MBE
        • Magazine creative direction - Giulio Mazzarini
        • People's Masks - Laura Baker
        • Where to begin with interpreting art - Theo Carnegy Tan
        • Visual merchandising trends in modern retail - Sarah Manning
        • What it takes to be an interior designer – Lyndall Fernie
        • Creating professional Instagram posts - Robert Aldous
        • Charles II and the evolution of the suit – Amber Butchart
        • Learning all about natural beauty – Crystabel Riley
        • Starting a fashion label – Toby Meadows
        • Watch Listen Learn
        • Looking for inspiration? From Instagram to your reading list
        • How to become a fashion stylist
        • 3D printed model making for designers - Theo Jones
        • Student Story: Federico Gambarini, Art Direction
        • Looking back – Magnum Photos students respond to the city
        • Course Focus: Art Direction (Online Short Course)
        • It's time to forget what your english teacher taught you...
        • How to build a community on social media in 30 days
        • Student Story: Cristina Iazzetta, Interior Design
        • Student Story: Christine Newman, Interior Design
        • Student Story: Katrien Goossens, Interior Design
        • Student Story: Lucy Morgan-Hobbs, Interior Design
        • Student Story: Marcella Forster, Interior Design
        • Student Story: Maria Pia Polizzi, Interior Design
        • Student Story: Mary Curran, Interior Design
        • Student Story: Svetlana Kutnyak, Interior Design
        • School at Home for 13 to 16 Year Olds Online Short Courses
        • Meet the Tutor: Matt O'Dell, Comic Book Art
        • Interior Design Students Present at Dezeen’s Virtual Design Festival
        • Staying positive at home with tutor Nada Dahab
        • Online Courses for Teenagers
        • How do you create a marketing campaign?
        • Student Story: Cecilia Casas, The Art of Social Engagement
        • Student Stories: Maike Wölfle and Introduction to Fashion Design
        • Are you a teenager looking to develop skills, creativity and confidence?
        • How to start a sustainable fashion business
        • Mood boarding and story boarding for art directors - Giulio Mazzarini
        • Finding your fashion path - Lucy London
        • Exploring the creative process - Ilga Leimanis & Christopher Kelly
        • Concept boards for interior designers - Lyndall Fernie
        • It’s never too early to start a career in fashion
        • Translating inspiration to illustration - Alessandra Genualdo
        • Learn How Pop Up Shops Can Enhance Your Brand
        • Fashion questions now - Professor Susan Scafidi & Jeff Trexler
        • Take the First Steps Towards a Career in Illustration
        • The future of fashion editorial - John William
        • Fashion communication methods - Ana Stankovic-Fitzgerald
        • Graphic design : creating virtual textures - Alexander Hough
        • The art of social engagement - Rosemary Cronin
        • Student Story: Crystal McGregor, Footwear Illustration
        • Inside the shop window - Debbie Flowerday
        • Magnum Intensive Documentary 2019 Scholar - Anselm Ebulue
        • It's never too early to develop your fine art skills
        • Student Stories: Stephanie Uhart and Fashion Folio
        • 12 steps to launching a new product
        • Art and Design School at Home for 13 to 16 Year Olds 2020 Showcase
        • Student Story: Clara Gröning, Fashion Design and Illustration
        • Meet Our Tutors: Lydia Brockless, Future Creatives
        • The power of copywriting - Phil Woodford
        • It's never too early to start: art classes for kids and teenagers
        • Student Stories : Graphic Design for 14 to 17 Year Olds – Isabella Jeanne de Boer
        • What can I expect on an illustration course?
        • Student Stories : Portfolio Preparation for Arts School for 16 to 18 Year Olds (Online Short Course) – Alexis Jennings
        • Insights on independent curation - Sarah Sparkes
        • How to create a graphic design portfolio
        • 5 reasons why 2-day intensive short courses fit your busy schedule
        • Student Stories: Anna Denise Floor, Illustrating for Books
        • Student Stories: Fashion Folio – Jan-Philipp Kosfeld
        • Meet The Tutor: Alexander Hinnerskov - Product Design
        • Revitalise your passion for Art Direction for Fashion
        • How a Short Course can support your career change
        • Boost your professional practice with a Short Course
        • From Graphics Folio to Masters Degree
        • Doing a Short Course alongside your degree
        • Online Portfolio Preparation For Teenagers: Short Course Insights
        • Drawing skills and creativity with tutor Ilga Leimanis
        • The importance of art and creativity in a child’s development
        • It's never too late to change career: Interior Design
        • Curating Contemporary Art : Short Course Insights
        • Student insights on an Illustration short course
        • It's never too late to change career : Book Illustration
        • Student insights on a Graphic Design short course
        • Learning how to build a portfolio to apply to art college
        • Insights on Visual Merchandising with tutor Sarah Manning
        • Reconnect with your creative side with 100 Design Projects
        • Gain new skills and refresh old ones
        • Student insights on Experimental Fashion Design short course
        • Developing your practice with Graphic Design for teenagers
        • We need the arts now more than ever
        • One-on-One Training: Experience Design: Digital and Physical
        • Foster + Partner: Architectural Photography Training
        • Right Angles: Copywriting Training
        • Mizuho Bank, UK: Film and Moving Image Training
        • British Council East Africa Arts: Creating Content Through Narrative
        • Camden Council, UK: Communications Training
        • HP Inc: Creativity Bootcamp Training
        • King’s College, Hong Kong: Building Robots with the BBC Micro:bit
        • Phoenix Publishing and Media Group, PRC: Digital Publishing Training
        • Sky: News Interviewing Skills
        • What are the top 10 skills graphic designers need?
        • Starting an online Fashion empire is easier than it sounds
        • Unlock your creative potential
        • Fashion Textile Design: inspiring creativity with an online short course
        • Breaking down the fashion sustainability code
        • What are the most important qualities of a creative leader?
        • Exploring visual communication in fashion
        • Student insights on a Fashion History short course
        • How to improve drawing skills for beginners
        • How a womenswear design short course inspired a career change
        • 5 Reasons to take a Future Creatives course
        • The value of after-school art classes for children with tutor René
        • Creative things to do with kids during lockdown
        • How an online course can build transferrable skills
        • Feed your curiosity in fashion with a short course
        • Could your freelance career benefit from a short course?
        • How a short course helped put sustainability at the forefront of a new fashion business
        • Boost your illustration skills with industry experts
        • From fashion accessories short course to embroidery studio owner
        • Nurture your creativity with tutor Deborah
        • How to build your confidence to start a business
        • From creative hobby to flourishing business
        • How to finesse your skills as a creative
        • Let a short course reconnect you with your creative side
        • Doing a short course to boost your existing career
        • 5 ways to improve your creative professional development
        • How to create a fashion portfolio for university
        • Can graphic design skills support your job?
        • Start your career in fashion design with a short course
        • Creative leadership is essential for an uncertain world
        • Master the basics of digital animation with an Adobe short course
        • Develop your illustration skills with a short course
        • How a short course can diversify your illustration practice
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      • Meet Becky Okell
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      • Meet: Chris Bethell
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      • Meet: Lance Olsen
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      • Love Act(UAL)ly - Part II
      • Meet: Andrew Aarons and Vanessa Koeller
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      • Staff Spotlight: LCF Performance Tech Team
      • Meet: Di Mainstone
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      • Meet: Ram Shergill
      • Meet the leaders of the UAL Finland Alumni group
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      • Meet: Jan Pautsch
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      • The short film tackling xenophobia and racism in the UK
      • Meet Halime Özdemir
      • Meet: Phoebe Swan
      • LCF alumna starting UAL Lithuania Alumni Group
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      • Meet: Sharma Ramasesha
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      • Meet: Shannyce Adamson
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      • Meet: Ella Ritchie
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      • LCF alumna donates 10,000 face masks to UAL
      • Creativity in isolation: DIY projects from UAL alumni
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      • Meet: Richie Manu
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      • The value of volunteering
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      • Alumni of Colour Association - Responding to the shift
      • Meet: Jaya Modi
      • Meet: Charlotte Jonerheim
      • Meet: Ji-Hyun Oh
      • Meet: Stephanie McLaren-Neckles
      • Advice for enterprising alumni
      • Meet: Ryu Itadani
      • Reflecting on past international alumni events
      • Meet: Nazanin Rose Matin
      • Why alumni join our international alumni associations
      • Meet: Naomi Anderson-Subryan
      • Meet: Leo P. H. Chan
      • LCF alumna creates first beauty awards for customers from the African Diaspora
      • Meet: Elisa Palomino
      • The future of augmented reality in fashion
      • Graduating in Uncertain Times: How I Made It
      • Meet: CLR
      • Meet: Daniela Raytchev
      • Meet: Alix Burgess
      • Clifford Chance Sculpture Prize Winner 2019
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      • Meet: Keith Lissner
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      • Meet: Francesco Salom
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      • Meet the speakers for the UAL Alumni of Colour Association Winter Showcase Event
      • LCF graduate creates colouring book focused on race, equality, and peaceful protest
      • Opportunity for UAL alumni: talk to current students about your career
      • Brian Dawn Chalkley’s new exhibition opens at Lungley Gallery
      • Meet: Rebecca Lardeur
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  • British Council East Africa Arts: Creating Content Through Narrative

Your creative future starts here:

Story

British Council East Africa Arts: Creating Content Through Narrative

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Written by
Mariana Jaureguilorda Beltran
Published date
25 November 2020
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UAL Short Courses worked with the British Council’s East Africa Arts programme and the multi-art festival in Nairobi, Kenya Africa Nouveau to deliver a customised online course, supporting delegates build on their existing communication skills and allow them to run engaging, customer-focused social media campaigns.

The course included four sessions over a two-week period and was attended by eleven delegates from across Kenya and Uganda.

The course was a mix of tutor-led discussions and delegate assignments looking at case studies from across music, fashion, celebrity, politics, charity and consumer brands.

Topics covered included:

  • An in-depth look at the social media landscape
  • Developing a brand blueprint
  • Building customer personas
  • The importance of storytelling and story sharing
  • Multi-channel storytelling
  • Measuring success

Quote from an attendee:

I would say – if you need a push towards the right (or your) direction take this course because although it’s short, it does hit the nail on the head and gives a clear overview on digital marketing and what it entails. I would certainly recommend this course to people entering or already practicing digital marketing.Gloria

Check-out our upcoming online short courses.

Get in touch with us

We will work with you to design tailored-made solutions to meet your training needs. Whether you are looking to up-skill, re-skill or embed creative thinking in your team we can deliver courses that delight.

UAL Short Courses

training@arts.ac.uk

+44 (0) 20 7514 7015

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Related courses

  • Content Marketing Online Short Course

  • Creative Copywriting Online Short Course

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