Why does Search Engine Optimisation (SEO) matter?

Search Engine Optimisation (SEO) is key to building a successful website – whether you're looking to drive traffic toward your products in the hope of sales, or aiming to be included on the first page of google to promote the services you offer. SEO is simply answering the questions your aim website visitor needs the answers to via the content on your site.

All search engines have bots which crawl sites to ensure the most useful content appears in relevant searches. We've pieced together some key things to remember when working on your websites SEO...

Think webpages not websites

Remember it's not about raising your full websites ranking in search engine results – it's about ensuring your web pages are featured in search results to answer the question or query your potential visitor is looking for. Think about what questions each page on your website answers, what does it offer?

Ensure you use Alt Text on all your imagery

Alt text helps screen-reading tools describe images to visually impaired readers, whilst also allowing search engines to better crawl and rank your website for relevance to key words. Be sure to include the webpages subject in the alt text of the images within the page.

Be careful to not duplicate

Duplicate content is text that appears in more than one place across your site – this can confuse the search engine leaving them unsure which version is more relevant to the search query. Quality over quantity works best for this.

Don't forget internal links

Including internal links is essential to keeping people on your page, you've worked hard to get them to you. So ensure on every page there is a link back to: the relevant category page, the relevant subcategory pages and to your websites homepage.

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