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IMPORTANT INFORMATION: Our booking system is currently down. Please call +44 (0) 20 7514 7015 or email ualshortcourses@arts.ac.uk to contact our team. Booking will be available again in the next 24 hours.

SEO Short Course

Course description

Enrich yourself with a detailed understanding of how Google measures quality and what you need to do to begin building valuable organic website traffic. Learn how to write for the web and track and measure your success. Build authority in your niche, and understand the detailed breakdown of the technical considerations to transform your website
Through a combination of lecture based learning and practical workshop exercises you will gain tools to create your own SEO strategy. Part of the course will also examine industry leading tools and how professionals rise above their competitors.

Course Outcomes
By the end of this course you should be able to:

  • Understand how search engines like Google discover, index and rank websites
  • Develop and understand content marketing and the relationship between SEO, PR and social media
  • Gain knowledge of the tools, resources and techniques used by the professional SEO

Who Should Attend
This course is designed for communications professionals, journalists, business owners and entrepreneurs.

Level
Beginners, students should have basic computing skills and a basic understanding of SEO.

Clear, easy to understand lessons:

  • Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
  • New methods will be shown to students through live demonstrations, in a way thats crystal clear and easy to understand.
  • Experience life on campus
  • Network and share ideas with students from across the globe
  • Access the technology and materials relevant to your discipline
  • Shop in our college shops for any materials you might need
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments
  • Experience the many sights of London on your down time

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.
  • We always recommend you attend all of the classes so that you get the most out of the experience!
  • Certificates are great to compliment your cv.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics Covered

  • The SEO basics
  • Google Analytics
  • Search Console (Webmaster Tools)
  • Writing for the web
  • Keyword research
  • Competitor research checklist
  • An introduction to backlinks
  • Backlink building and content marketing
  • SEO, social media and PR
  • YouTube optimisation

Materials

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Meet the Tutor:

Uncover the mystery of Search Engine Optimisation (SEO). During this one-day SEO training course you will understand what SEO is, how search engines like Google work, how they read and understand content.


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