Meet our Tutors: Photini Konnarides and Designing a Denim Collection
The Designing a Denim Collection course runs in the final week of Summer School and to find out more we spoke with tutor and Central Saint Martins’ Fashion Design Womenswear alumni, Photini Konnarides, to find out more.
“The course is designed to give an intensive introduction to designing in denim. Students will learn about denim, its context in history and how to approach designing in this incredibly versatile fabric.”
How did you come to work in your field?
I knew from a young age I wanted to be a Fashion Designer; I went to art college followed by a Fashion Degree at Central Saint Martins. After graduating I began working for a small influential brand which gave me a solid grounding in the industry.
Could you tell us a little bit about something you've been working on recently as well as your wider practice?
As a freelancer, my roles can be quite varied. From designing nightwear to outerwear, and everything in between, to working for large high street companies and smaller independent brands.
More recently I have been working on girlswear trend reports for a trend forecasting company.
Tell us about one piece of creative work by another artist that has been on your mind lately?
I love what Amsterdam based denim brand, Kings of Indigo are doing - their ethos is all about slow fashion and using 100% sustainable fabrics without compromising design and quality.
What advice would you give to aspiring creatives?
You are on a journey and will get out what you put in. Follow your instincts, keep going and never give up.
© Photini Konnarides
How has teaching students at CSM informed your approach to art?
I find working with students an incredibly creative process. After over 20 years in the fashion industry, it is refreshing to get back to my creative roots and be reminded to be more experimental and push boundaries.
What is the most important thing that students take away from your course?
The course is designed to give an intensive introduction to designing in denim. Students will learn about denim, its context in history and how to approach designing in this incredibly versatile fabric. Practically they will take away an industry standard portfolio project, but my aim is to also share and ignite their passion for this exciting section of the industry.
© Photini Konnarides