Good copy doesn't just help to sell specific products and services. It's also instrumental in building brands, creating awareness and changing behaviours. In this half-hour webinar, you will explore some of the words, phrases and straplines that have become part of our popular culture and shaped our perceptions of the world around us. Each example demonstrates and celebrates the true power of copywriting.
Phil Woodford has been an associate lecturer at University of the Arts London since 2003, teaching at London College of Communication, Chelsea College of Arts and Central Saint Martins. A former advertising creative director, Phil works freelance as a writer on behalf of clients in the UK and continental Europe and provides consultancy on marketing communications and tone of voice. He runs our popular Chelsea course on Creative Copywriting.
September 15 at 12pm