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Short Course

Confident Copywriting Online Short Course

College
London College of Communication

Whether you are writing for print, web or social media the words you choose and how you put them together can make or break a campaign.

This online short course will develop your copywriting skillsand strengthen your unique writing style. You will gain practical insight into persuasive writing by working on print, web, social media and other forms of marketing media.

Course description

On this online copywriting course you will learn the craft of creating compelling copy for advertising and marketing communications.

Over six lessons and tailored homework assignments, you will learn the basics of writing persuasive copy and gain techniques for coming up with ideas. You will take part in writing exercises and tackle briefs that will open up your writing potential so that you can create copy with confidence.

Who is Confident Copywriting Online Short Course for?

The course is perfect for marketing professionals, freelance writers or small business owners seeking to improve their copywriting skills, develop a tone of voice or learn commercial copywriting for digital and print and mediums.

Course outcomes
By the end of the course you will:

  • Learn the basics of crafting engaging copy
  • Understand the importance of tone of voice
  • Be able to adapt your writing for different marketing mediums
  • Have reviewed, edited and improved your own writing
  • Be able to apply the tools and tricks of the writing trade to your working life
  • Work on a real advertising brief

Clear, easy to understand lessons:

  • Our tutors teach in plain English. Any special terminology or technical language will be explained
  • Live demonstrations of techniques are provided so you can carry them out yourself
  • We also provide learning resources for you to access outside of lessons for further learning and to review the things that are important to you

Live interactive classrooms:

  • Expect live interaction with your classmates from around the world, our students come from far and wide
  • Ask questions of your tutor in real time
  • Receive feedback and critique on your assignments

A certificate of completion:

  • You've put the work in so we want to make sure you have something to show for it!
  • As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance. However, we always recommend you attend all of the classes so that you get the most out of the experience
  • Certificates are a great addition to your CV

All our online short courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes as our face-to-face courses
  • Lesson recordings so you never have to miss a class
  • Access to the virtual learning environment with course content
  • Forums for support
  • 2 weeks online access to the recordings of the live classroom sessions

Please note that all courses are taught in UK time.

Online courses are closed to all new bookings 48 hours prior to the course starting.

Available dates

Enquire about this course and we will contact you when new dates are published.

Details

Topics covered

  • Craft of copywriting
  • Types of copywriting - to sell, inspire, or inform
  • Working with a brief, and identifying key messages
  • The target audience
  • Headlines and punchy copy
  • Creating narrative - tips and tricks
  • Finding fresh and interesting angles
  • Names and Endlines - The flotsam and jetsam of the copywriter's art
  • Long Copy - Why it ain't dead yet buddy
  • Writing for Design - the stuff on the back of cornflake packets
  • Writing scripts for TV and the Internet

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen
Meet the Tutor:

£
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