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Starting an online Fashion empire is easier than it sounds

Jillian Bianca,
Written by
Yusuf Tamanna
Published date
02 December 2020

“When I found the course online and saw the content that was going to be covered, I got so excited that I signed up almost immediately!” Jillian Bianca tells me.

The course she is referring to is the Starting an Online Fashion Retail Business Online Short Course offered by London College of Fashion. Confessing she’s loved fashion since she was a child and has always hoped of one day opening her own business, the short course fused Jillian’s two passions almost perfectly.

Currently working as a Campaign Manager for an Asian based e-Commerce site and contributing to the style section of a Hong-Kong based publication, Jillian says despite her very busy professional life, she still wanted to study at what she calls “a top-grade university on fashion.”

Being able to do the course remotely from home in the Philippines allowed Jillian to learn not only from the tutor but also her fellow classmates. Having students from all over the world on the course gave the course a very cosmopolitan feel and even inspired Jillian to re-think some of her own best practices.

A photo of Jillian sitting at a table smiling with empty coffee mugs on the table.

“The course gave me the inspiration to do new and innovative things that haven't really been done in our country before. It taught me a lot of things that I now use in my career at the fashion e-Commerce site I work for. I know more about the process of preparing and curating new fashion collections, optimising user experience for an eCommerce site, and even maximising digital media to drive users to the site."

In addition to developing a bank of transferrable skills that she can now use in her professional practice, Jillian credits the structure of the course itself citing that the interactive nature of the classes gave her a real flavour of what it would be like to work within the business side of fashion.

“I would highly recommend anyone to do a short course! You get to learn from the industry's top experts, and you will have a diverse set of classmates to bounce ideas off as well. I looked forward to my classes every week and really liked working on the assignments given by my tutor. It really felt like I was starting my own fashion business while I was on the course.”


Are you a fashion student who wants to learn more about the business side of the industry? Or do you think you could benefit from being taught by experts in the field? Our Fashion Business Planning Online Short Course and Introduction to the Introduction to the Fashion Industry Online Short Course are designed to give you the edge you need to stand out.

If fashion styling is more your thing, take a look at our How to become a fashion stylist article where we explain what you need to do in order to get your foot in the door.

Our online short courses are here to support you! Our website has a full list of short courses that we are running in the coming months – who knows where your short course journey might take you?

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