These days, no one can afford to ignore the internet as a means to connect with customers, build a brand or promote a cause. But how do you get noticed amidst the noise? On this course, you will learn everything you need to know to create a successful digital marketing campaign.
Led by an industry expert, each week you will master a tactic or technique which will help you build your own digital marketing strategy. The course will cover everything from customer experience, traffic generation, advertising strategies, to analytics and tracking your ROI (Return on Investment).
Who Should Attend?
This course is excellent for entrepreneurs, freelancers, recent graduates and employees across a range of industries like marketing, PR and communications. This course is perfect for anyone looking to update their digital skills, gain a fresh perspective or develop a successful digital marketing strategy for a specific business. You will need a basic understanding of social media (Facebook, Twitter or Instagram) to take part.
By the end of the course you should have:
All our Online Short Courses include:
Please note that all courses are taught in UK time.
Online courses are closed to all new bookings 48 hours prior to the course starting.
Online short course materials
To take part in the Online sessions you will need:
Please bring for the first session:
This Digital Marketing Strategy Online Short Course covers how to engage, promote, sell, and brand online, everything from strategy and planning, customer experience, traffic generation and advertising strategies, to analytics and ROI tracking.