Digital Marketing Strategy Intensive Short Course

Course description

The course combines lecture-based learning with practical exercises and peer feedback to help develop your understanding of digital marketing. There will also be the opportunity to respond to a brief from a real company, and go head to head pitching your ideas.

PLEASE NOTE: Each course is taught by a single tutor in its entirety. If you are keen to be taught by particular tutor please contact the Short Courses team.

Course Outcomes
By the end of the course you should be able to:

• Define clear business and marketing objectives, and undertake targeted market research that will help you to reach realistic marketing goals
• Understand the capabilities and compatibility of a large range of digital marketing tactics, such as branding, PR, SEO and social media, and content marketing
• Understand how to reach new audiences or retain current customers
• Have a fresh perspective on the changing climate of digital communications

Who Should Attend
Entrepreneurs, freelancers, marketing/communications/PR employees across all industries who need to update their digital skills or need a fresh perspective; recent graduates and anyone looking to develop successful digital marketing strategy.

Level
Beginner: You should have a basic understanding of social media (Facebook, Twitter or Instagram).

Clear, easy to understand lessons:

• Our tutors will explain things in easy to understand, accessible English. If they need to use any special terminology they will make sure they explain what they mean.
• New methodologies will be explained or demonstrated
• We also offer learning resources for you to access outside of the classroom

All our on campus courses include:

• Networking opportunities and the chance to share ideas with students from across the globe
• Access to the technology and materials relevant to your discipline
• Access to our college shops for any materials you might need
• The chance to ask questions to your tutor in real time
• Feedback and critique on your assignments
• The opportunity to experience the many sights of London on your down time

All our online short courses include:

• Live and interactive online lessons with classmates from around the world
• The same course content and learning outcomes as our face to face courses 
• Lesson recordings, for review, so you never have to miss a class 
• Access to the virtual learning environment with course content 
• Forums for support 
• 2 weeks online access to the recordings of the live classroom sessions 
• The opportunity to ask questions to your tutor in real time 

A certificate of completion:

• You've put the work in so we want to make sure you have something to show for it! 
• As long as you attend a minimum of 80% of your classes, we will provide you with a certificate of attendance.  
• However we always recommend you attend all of the classes so that you get the most out of the experience!  
• Certificates are a great addition to your CV.