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Visual Merchandising (2 credits)

Visual Merchandising

Shop window displays and store design can define a fashion brand and steer the agenda to sell a product. A good window is the first interface with which to capture the attention of a potential consumer, a good interior sets the mood to buy. Getting this right requires an understanding of consumer behaviour, brand/product positioning, trend and creative flair.

In this unit you will study a variety of visual merchandising presentation techniques as well as examine the art of space planning and store layouts.

This unit provides an overview of visual merchandising within a fashion retail context. You will be guided through the process of redesigning your chosen store using the information gained within the class. Topics covered will include relevant theoretical concepts and retail design and contemporary practices.

Delivered in an informal teaching style the class is structured to include lectures, discussions, site visits and practical exercises.