Originally from Germany, Hanna moved to London to study the MA Fashion Retail Management at LCF. Just before graduating, Hanna won the Kering Award for Sustainable Fashion in 2018 with a project focused on the use of blockchain technology for greater transparency in the jewellery sector, in collaboration with the Italian brand Pomellato. She’s now working as a Buying Assistant at Ted Baker.
Why did you decide to study MA Fashion Retail Management?
After my undergraduate studies I worked for almost two years in fashion retail and I wanted to change my career path towards buying and merchandising. The MA Fashion Retail Management seemed the best option to build up my knowledge and experience of the fashion industry and prepare myself for a career in buying.
Why did you choose to study at LCF? What attracted you about this university?
"As I wanted to pursue my master studies and gain experience abroad, London College of Fashion was my first choice due to its excellent reputation as one of the best universities for fashion business studies."
What did you enjoy the most about the course and your time at LCF?
The great variety of modules not only in business related fields, such as International Retail Strategies or Buying and Merchandising, but also in creative areas including Visual Merchandising and Fashion Branding. You get lots of insights on current developments in the retail industry, like the shift towards experiential retail and the increased use of artificial intelligence. I also enjoyed the field trips that we went on as part of the course and various panel talks with lots of interesting industry leaders.
"It’s amazing how our course leader Bethan manages to get all these interesting people from all over the fashion industry to talk in front of us and answer all our questions."
Can you tell us about the topic you chose for your masters project?
I explored the use of blockchain technology within the luxury jewellery industry and how it could potentially help to make the supply chains of diamonds and gemstones more transparent and traceable. I chose this topic in relation to my participation in the Kering Award for Sustainable Fashion, in which I also explored the use of blockchain technology in collaboration with the Italian jewellery brand Pomellato. The still untraceable and complex nature of the jewellery supply chain and the fact that no one has a solution for it yet made me curious to explore the topic and its complexity more in-depth.
What have you been working on since finishing your course?
I've been focused on pursuing my career in buying, starting recently in my role as a Buying Assistant at Ted Baker.
What is the best thing about your profession?
For me, buying is the perfect mix out of being creative but also analytical and strategic thinking. You always need to have your customer and budget in mind while planning the newest collection and bringing together the right product mix, which makes the job as a buyer challenging but also exciting.
What are your plans for the next few years? Where would you like to see yourself professionally?
In the next few years I want to develop my career and learn as much as I can about the fashion industry and how running a fashion company works. I want to progress to being a full Buyer and eventually manage a team.
What piece of advice would you give to potential students who would like to enrol at the MA Fashion Retail Management?
"Make use of all the incredibly diverse people that you meet at LCF — there are so many cultures and ideas and you can learn so much from them. Network as much as you can, as I would say that more than any other industry, fashion is all about who you know."