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Jennifer Gurung

London College of Fashion
Person Type
Jennifer  Gurung


Jennifer embarked on Graduate Diploma Fashion Management, which equipped her with the skills to enter the competitive and complex fashion business environment. After completing her Graduate Diploma, she is currently undertaking MSc Fashion Analytics and Forecasting. We talked to her about her experience on the course and her progression onto an LCF masters after completing it.


Can you tell us a bit about yourself and why you chose to study the Graduate Diploma Fashion Management course?

My name is Jennifer, and I was born and raised in Hong Kong. I chose to take the Graduate Diploma Fashion Management (GDFM) because I came from a business background, and I wanted to learn about business in the context of fashion. I also wanted to study MSc Fashion Analytics and Forecasting at LCF and doing this course allowed me to develop a strong foundation in fashion management.

Can you tell us about a project you worked on that you enjoyed?

The project I enjoyed working on the most was my final  project, which was an exploratory study on data analytics for trend and demand forecasting in the fashion industry. I enjoyed doing this project because the marriage between data and fashion intrigued me at the time and I was curious about how the fashion industry could benefit from data analytics. I was also given the opportunity to connect with professionals in the industry of fashion and data, which allowed me to conduct my primary research and form well-rounded conclusions. This project felt the most valuable to me and I couldn’t have done it without the support of my course leaders and mentors.

What advice would you give to someone who is thinking of applying to the Graduate Diploma Fashion Management?

Go in with an open mind and have confidence in your own abilities and skills. This course can be very tailored to your own interests and there are many opportunities for you to flourish in. This is also a great course if you’re planning on transitioning into specialising in fashion and have a previous background in other subjects such as business management.

What skills have you learned on Graduate Diploma Fashion Management that you have been able to practice outside of London College of Fashion?

I learned to have more confidence in my abilities. Prior to this course, I was shy and afraid to speak up. But this course enabled me to put myself outside my comfort zone and I was able to gain more confidence within myself which led me to take on more opportunities outside of LCF.

Have you had interactions with fashion industry links, if so, how?

After completing my fashion management course, I started a three-month merchandising apprenticeship at a luxury resort brand. The company runs everything in house, and I was able to learn all things merchandising A-Z from planning, sourcing, buying to allocation and e-commerce. Upon completing my apprenticeship, I was offered a position as a merchandiser. The opportunity of working for this brand has given me firsthand experience of what it’s like working in the industry and seeing the atelier, showroom, and warehouse all under one roof reminds me of why I love what I do and I’m grateful for having this opportunity to be able to work so closely with a luxury fashion house.

What are your plans for the next few years, and where do you want to see yourself professionally?

My plan is to finish the MSc Fashion Analytics and Forecasting in Autumn 2023. I see myself hopefully working in buying and merchandising or as a fashion analyst in the next few years.