For the first 15 weeks of the course there is focus on providing an understanding of the fashion industry through theoretical frameworks.
Unit 1: Fashion Contexts (Weeks 1- 5) 20 Credits
This unit focuses on the consumer of fashion in a cultural and commercial context. It is delivered through a combination of lectures, seminars and formative assessment. This unit provides the academic framework to develop curiosity, the enthusiasm to seek out new perspectives and to create and build on existing knowledge through systematic academic enquiry. Within this unit there will be an individual essay and a team presentation on which you will be marked separately.
Unit 2 : Fashion Organisations (Weeks 6 - 15) 20 Credits
This unit looks at the internal operations of a fashion organisations; including its business structure, supply chain and issues of sustainability. It will also look at the various roles within the fashion organisation such as the role of the buyer and designer. The unit shows the fashion organisation as one that can accommodate constant change, how a business must be open to encouraging openness and agility. This unit is delivered through a series of lectures, seminars and formative assessment opportunities.
Unit 3: Fashion Communications (Weeks 6 – 15) 20 Credits
This unit looks at the outward facing communications of a fashion company; its ability to fulfil customers’ demands. This unit will also develop your ability to collaborate with others, create networks and contribute to communities of practice. This is contextualised through team work and the understanding of how companies segment, target and position themselves and communicate with their customers.
All three units are linked; the second two units run concurrently and refer to the types of consumer identified in the first unit.
Final Major Project (60 Credits)
In this Block you will complete your Final Major Project (FMP). You will be given the opportunity to choose between either a dissertation or a business report. Both options will give you a valuable body of work to present to either a prospective employer, or as part of an application for future study. Both options allow you to demonstrate proactivity, initiative, hard work and passion through the investigation or study of an emerging issue or new proposal. You are expected to demonstrate resourcefulness in pursuing these opportunities for an ethical and sustainable outcome and will be given the opportunity to present your work to a panel for formative feedback.
As part of this unit you will also submit a professional portfolio, which will include a personal statement reflecting on your experience of the course and demonstrating how this has informed future career aspirations. Your portfolio will allow you to demonstrate academic and personal skills in your chosen field.