MA Global Fashion Retailing

Dr Bethan Alexander is a senior lecturer in Retail, Marketing and Management and course leader in MA Global Fashion Retailing at London College of Fashion, University of the Arts, London, UK. Her first career was in the global fashion, sports and lifestyle industry, working at leading brands including Converse EMEA, Elle Europe and Kangol International in senior management roles spanning product, brand and marketing. In her second career of academia, Bethan has held senior lecturing roles at London College of Fashion, University of East London, and Visiting Lecturer at universities across Europe, the USA and Asia. She pioneers research informed teaching and leverages her extensive industry network in championing multiple knowledge exchange partnerships. Bethan is a published author and active researcher. Her scholarly research interests span Multi-Sensory Fashion Retailing, Customer Experiences Online and Offline, Innovative Retail Formats, Retail technologies and Future Retailing. She is co-chair of The Academy of Marketing’s Fashion Marketing Consumption Special Interest Group, Regional Editor for Bloomsbury Fashion Business Cases, Senior Fellow of the Higher Education Academy and Fellow of the Royal Society of Arts Read Bethan Alexander's full profile here.

Lily James is a Lecturer in Fashion Retail Marketing and Management at both the undergraduate and postgraduate level at London College of Fashion. She is also a PhD candidate at London College of Fashion, where her research concerns sustainable business models within the fashion industry. She holds a MA in Management (The University of Melbourne), a BSc in Psychology (The University of Melbourne) and AS in Fashion and Textiles Merchandising (RMIT University).

Dr Shuyu Lin’s expertise lies in value creation and appropriation in the fashion ecosystem. Her research aims to extend the application of network-based strategic management and social capital theories to the discipline of aesthetic innovation. Exploring both structural and relational mechanism in open innovation has been at the centre of her research interest. Following a BA in Journalism, Shuyu pursued her career in the fashion industry as a PR consultant and fashion editor. She then received the degree of MSc in Management with Marketing and PhD in Management from the University of Bath. Shuyu delivers across a number of courses in the Fashion Business School, including MA Global Fashion Retailing. Specialisms include business strategy, retail internationalisation and Masters project.

Rosemary Varley is a Visiting Lecturer, teaching on several units on MA Global Fashion Retailing, specifically Retail Strategies and Operations, Brand Management and Consumer Insights, Advanced Retail Business and the Masters Project. Rosemary has 20 years' experience in Higher Education and has taught broadly in the areas of retailing and fashion management, including marketing strategy and supply chain management. She is also interested in sustainable fashion. Read Rosemary Varley's full profile here.

Julie O’Sullivan is course leader for LCF MBA and has extensive cross-sector industry senior management experience, including the luxury sector as the merchandise manager for Gucci in the UK. She was a partner in an award-winning commercial photography business. She has an MBA. Her career in higher education began as the business development manager for the Creative Industries at Brighton University. She developed knowledge exchange opportunities with SME’s and business entrepreneurs across fashion, e-marketing, photography and digital television. She has over 14 years of higher education course leader and teaching experience, developing and delivering fashion business curriculum. She delivers across a number of courses in the Fashion Business School, including MA Global Fashion Retailing. Specialisms include Buying and Merchandising, Sourcing and Supply Chain Management, Business Strategy and Strategic Market Development. Julie is a senior fellow of the Higher Education Academy and was nominated in 2016 by students for a Teaching Award – Highly Recommended. View Julie O'Sullivan's full profile here.

Dr Francesca Bonetti is a Senior Lecturer (Associate Professor) in Marketing at the London College of Fashion, University of the Arts London, London, UK, and a Visiting Lecturer at universities across Europe, the USA and Asia. She is currently a Visiting Scholar at USC Marshall School of Business, conducting a research project on technological innovation in the fashion and creative industries across the USA West Coasts (Los Angeles area), UK (London area) and Europe. 
Her research interests focus on business technological innovation across cultures in the fashion and creative industries, and the digital transformation of retailing. Her PhD (University of Manchester, UK, 2020) explored the adoption of consumer-facing technologies in fashion retail settings from a managerial perspective. Her interests also include luxury fashion retailing in China and the consumption of fashion goods by Asian consumers. Her work is published in academic journals such as the Journal of Retailing and Consumer Services and the International Journal of Technology Marketing, among others, and in a number of books. She has international industry experience in marketing communications and retail and business development in the fashion and apparel sector. She currently consult for fashion brands, retailers and startup companies on distribution strategies, communications strategies and the use of consumer-facing technology.