Shushan Karapetyan
Profession
Course Leader | MA Global Fashion Retailing
Email address
Person Type
Staff
Biography
Shushan Karapetyan is the Course Leader for the MA Global Fashion Retailing and lectures on the MA Global Fashion Retailing and LCF MBA programmes.
Before joining LCF, she was a Marketing Lecturer and Course Coordinator at the John Molson School of Business, Concordia University, Montreal, Canada. She has also taught on Concordia Executive Education programmes and at the American University of Armenia.
Before entering academia, she held leadership roles across retail organisations, from innovative start-ups to heritage brands and multinational conglomerates. She created collections for iconic Canadian brands including Birks Jewellers and Buffalo David Bitton (part of the Li & Fung Group), and developed licensed products for global brands including Prada, New Balance, Victoria's Secret and Skechers.
She also developed and managed products for Costco Worldwide, Walmart and Dollarama. Her experience spans consumer packaged goods (CPG), luxury made-to-measure (MTM) and bespoke tailoring—from Walmart and Costco to Prada and Savile Row.
Throughout her career, she has managed offshore production and partners across more than 20 countries on six continents.
She specialises in product development, merchandising, supply chain management, branding and luxury marketing.
Her PhD examines human and artificial creativity in luxury heritage brand storytelling and AI's impact on storytelling and consumer perceptions.
Research interests include luxury brand management, brand storytelling, artificial intelligence, human–AI collaboration and consumer behaviour.