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Zoe Hinton

Course Leader, BA (Hons) Fashion Buying and Merchandising
London College of Fashion
Person Type
Zoe  Hinton


is the Course Leader for the Fashion Buying and Merchandising course. She has an extensive background in retail, having spent almost 15 years in industry across various retailers. She ran buying teams at House of Fraser and New Look, managing the departmental finance to repeatedly deliver record profits. She spent her time in multi-product areas, buying products across categories and working with factories all over the world. She has held an external examiner post at Instituto Marangoni in both London and Paris, and has also taught for both Conde Nast College of Fashion and Milano Politecnico. She has a PGCERT in Academic practice at distinction level, and is a Fellow of the HEA. Zoe has a keen interest in student engagement and digital pedagogy, as well as experimentation with online platforms and interactive sites in order to improve student experience, and has published research regarding this.


What makes BA Fashion Buying and Merchandising unique?

Our course gives a fantastic insight into the global fashion market, offering our students the skills for the every evolving buying and merchandising world.  We focus on the importance of developing fashion awareness and business acumen through the analysis of buying and merchandising practice in both established, and new and emerging organisations.  With retail evolving so rapidly, students are equipped with extensive knowledge in supply chain, sustainability, product development, range planning and product analysis which allow them to enter the industry well prepared for working life.

Tell us about what you teach on this course

I am fully committed to the students across all year groups to ensure they are supported throughout their journey with us. My background lies in product development and buying, which I draw on across the year groups, however, my 7 years of academic practice allows me to lead on our Final Major Project in year 3, ensuring the students have the optimum level of knowledge to deliver a well-rounded final submission.

What inspires and excites you in terms of your area of practice?

Speed! I am fascinated by the ever-evolving fashion industry and retail arena, both in regards to product itself and the organisational structures that support it, and feel passionately that we need to prepare our students for the same.

I was well placed in industry throughout the astoundingly fast journey into ecommerce, and am still in close contact with industry professionals, who we use to demonstrate the various facets of the industry to our students. I also constantly search for new ways of teaching to improve the student journey, particularly in regards to digital, and work to ensure they are thoroughly prepared for the workplace to this end.

I enjoy seeing students flourish and achieve with us, and look forward to maintaining contact with them throughout their journey.

What do graduates go on to do?

Our graduates progress to a multitude of careers ranging from setting up their own luxury brands to roles in both established and start-up companies such as Yoox, Net-a-Porter, Matches, Selfridges, Me&Em, Urban Outfitters, Kurt Geiger, Mulberry, ASOS, Sweaty Betty, H&M and River Island.

How would you sum up the LCF experience to prospective students?

Studying at LCF allows you to become part of a vibrant community of students who engage both independently and together to eventually become part of the ever evolving retail arena.

We value students who are committed and enthusiastic about their own learning and development, and who are looking forward to a bright future within fashion management.


BA (Hons) Fashion Buying and Merchandising