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London College of Fashion

Zoe Hinton

Profession
Course Leader, BSc Fashion Management
College
London College of Fashion
Person Type
Staff
Zoe  Hinton

Biography

Zoe has an extensive background in retail, having spent almost 15 years in industry across various retailers. She ran buying teams at House of Fraser and New Look, managing the departmental finance to repeatedly deliver record profits. She spent her time in multi-product areas, buying products across categories and working with factories all over the world. She holds an external examiner post at Instituto Marangoni in both London and Paris, and has also taught for both Conde Nast College of Fashion and Milano Politecnico. She has a PGCERT in Academic practice at distinction level, and is a Fellow of the HEA. Zoe has a keen interest in student engagement and digital pedagogy, as well as experimentation with online platforms and interactive sites in order to improve student experience, and has published research regarding this

Interview

What makes BSc Fashion Managment unique?

Our course gives a fantastic overview of the complex, global and highly competitive fashion industry from many perspectives, offering our students the opportunity to progress into a variety of different roles. With retail evolving so rapidly, students are equipped with extensive supply chain knowledge, as well as the relevant skillls in financial accounting and analysis which allow them to enter the industry well prepared for working life.

Tell us about what you teach on this course

I am fully committed to the students across all year groups to ensure they are supported throughout their journey with us. My background lies in product development and buying, which I draw on for our first year students, however, my 6 years of academic practice allows me to lead on our Final Major Project in year 3, ensuring the students have the correct level of statistical data analysis, finance and industry knowledge to deliver a well-rounded final submission.

What inspires and excites you in terms of your area of practice?

Speed! I am fascinated by the ever-evolving fashion industry and retail arena, both in regards to product itself and the organisational structures that support it, and feel passionately that we need to prepare our students for the same.

I was well placed in industry throughout the astoundingly fast journey into ecommerce, and am still in close contact with industy professionals, who we use to demonstrate the various facets of the industry to our students. I also constantly search for new ways of teaching to improve the student journey, particularly in regards to digital, and work to ensure they are thoroughly prepared for the workplace to this end.

I enjoy seeing students flourish and achieve with us, and look forward to maintaining contact with them throughout their journey.

What do graduates go on to do?

Our graduates progress to a multitude of careers ranging from setting up their own luxury brands to roles in both established and start-up companies, in areas such as Marketing, PR, Buying, Merchandising, Finance, Sustainability, Ecommerce and Digital.

How would you sum up the LCF experience to prospective students?

Studying at LCF allows you to become part of a vibrant community of students who engage both independently and together to eventually become part of the ever evolving retail arena.

We value students who are committed and ethusiastic about their own learning and development, and who are looking forward to a bright future within fashion management.

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