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Miriam Dunn

BA Fashion Visual Merchandising and Branding Alum
London College of Fashion
Person Type
Miriam Dunn's Final Major Project, May 2020 - BA Fashion Visual Merchandising and Branding
Miriam  Dunn


Miriam Dunn is a 2020 BA Fashion Visual Merchandising and Branding graduate from Cambridgeshire and based in London. Currently working as an Ecommerce and Marketing Assistant, across marketing, social media, press and ecommerce for womens fashion.

What have you been working on since graduating?

After finishing the course, I focused on creating a digital portfolio for my university projects, undertook some volunteer design work with my local museum, and started applying for entry level jobs. As of November 2020, I have been settling into my new job at the fashion brand Markus Lupfer and I am really enjoying developing the skills I learnt at Uni within a professional environment.

Did you always know you wanted to pursue a career in fashion?

I remember knowing I wanted to work within fashion from about the age of 11, but I never could really work out which area within the industry was right for me. After discovering visual merchandising on my foundation course, I was led to the Visual Merchandising and Branding course at LCF, which then led to focusing more on digital marketing and now I have ended up in an ecommerce and marketing role!

Any exciting upcoming projects you can tell us about?

This is a really exciting time for the brand as they have just refocused their brand strategy towards knitwear and jersey garments. This means that almost every area of the business is changing and it’s so exciting to be part of developing new press, social media and ecommerce strategies. My role at the moment is mainly focused on content creation for the brand's socials, which is very creative and combines my love of fashion and graphic design perfectly.

What are your plans for the next few years? Where would you like to see yourself professionally?

Over the next few years, my aim is to continue to develop my digital and graphic design skills to a more professional level and progress from an entry level role. Eventually I would like to move into Art Direction for fashion, so I will be focusing on building the skills and experience I need to achieve this.

Why did you choose to study at LCF? What attracted you to this university?

I always wanted to study at LCF because their values of collaboration and sustainability really resonated with me. They provide courses for a huge range of disciplines within fashion, and I think they are particularly good for effectively preparing you for a professional industry environment.

Why did you decide to study BA Fashion Visual Merchandising and Branding?

I chose this course because the projects the students were set seemed so varied and creative. It covered everything from graphic design and marketing to 3D space design and new media. I love learning new things and challenging myself and this was the perfect course for that!

What did you enjoy the most about your course?

I loved the fact that no project was the same. There was so much room to be creative. Even though we were set a brief, I always had the opportunity to make it my own. The outcomes you could create ranged from digital to physical and it was so fun to push the limits of a brief. I also really enjoyed the opportunity of working with brands on real world projects. The chance to get feedback on your work from a huge industry company, such as ASOS, is very valuable and rewarding.

Can you tell us a bit about your favourite project/piece of work completed on the course?

One of my favourite projects was my final major project called Selfridges:Emense. This was a futuristic retail-exhibition space for Selfridges, which explored the future of fashion retail from a sensory-responsive perspective. The aim was to significantly stimulate the user in order to create a meaningful, emotional connection to the branded space and did so through digital sensor technology and analogue responsive materials.

Most of the final stages of this project were created during the first UK lockdown which was very stressful! But the process taught me so much about design adaptability and how to make the best of the situation you’re in. Before lockdown I was working the LCF Digital Lab to physically create the immersive and responsive environment as my physical final piece. This involved learning how to code sensors and create interactive projections, which was something I had never done before. My plan was to create an abstract projection that responded to the user interacting with the space and this concept helped form the rest of my final design. Although, I didn’t get to physically create the piece, the experience of experimenting with new media was very fun and I learnt a lot!

Best advice you received from a lecturer or tutor during your time at LCF?

My tutors always told me to experiment as much as you can. Whether it’s with ideas, themes or mediums, you should always try something new and see where it leads you. The best and most innovative ideas come out of experimentation!

What advice would you give to potential students who would like to enrol on this course?

Be prepared to work hard, don’t be afraid to try new things and don’t feel like you have to decide your specific discipline right away! This course is so diverse and adaptable that it can lead to so many different career avenues, so just take each project as it comes and be as creative as you can. The skills you learn will be so useful. Good luck!