Get to know LCF's globally renowned Fashion Marketing Master's
- Written byGeorgina Darvall
- Published date 28 March 2024
The world of fashion is an extremely lucrative industry, estimated to be worth 1.7 trillion dollars worldwide. In a constantly changing landscape, fashion marketing plays a crucial role in popularising brands, labels and specific products and can be the key to success when executed correctly.
With a global reputation for success in launching fashion industry careers, LCF's MA Strategic Fashion Marketing is a well-established and renowned course in the sector. Attracting talent from across the world, our students develop sought after skills in marketing, PR, communications, brand management, digital marketing management, and international business development.
We caught up with two current students, Leonie and Seungmin, to hear all about their experience on the course so far.
Leonie and Seungmin, hello! Can you tell us about yourselves and why you chose to study MA Strategic Fashion Marketing at LCF?
Leonie: My name is Leonie and I previously studied Communication and Media in my hometown Vienna, Austria. Ever since I can remember, I have been obsessed with fashion and always dreamt of eventually working in the industry.
I loved doing my undergrad and knew immediately, that I wanted to continue learning in a university setting. LCF is the perfect place to not only deepen your knowledge but also learn hands-on practices from industry professionals and (big bonus) make incredible friends for life.
Seungmin: I studied Economics as an undergraduate in South Korea, yet I knew that my passion was always in fashion. The more I studied fashion through books and online resources, the urge for further learning and the need for an industry mentor became apparent.
As my interest was focused on fashion brands that were small in size, but ground-breaking in creativity, I wanted to support their survival against conglomerates. This realisation drove me to pursue the MA Strategic Fashion Marketing course, aiming to build the academic foundation necessary to assist independent designers as a future business consultant.
Can you tell us about a project you have worked or are working on, and what aspects you enjoyed the most?
Leonie: I love being creative so I enjoy the more practical projects the most.
In the first block, a group project tasked us to present a marketing strategy for a fashion subscription brand. The whole process was so inspiring and we were all super happy with the outcome. Additionally, I am very interested in new and emerging technologies. MA Strategic Fashion Marketing is conscious of all the trends going on in the industry right now, so I loved working with different realities and gadgets that will further shape the future of fashion
Seungmin: The project that came to my mind was for Flair Fashion, an emerging designer showcasing platform, during the Collaborative Challenge course. Through the project, I was given first-hand experience in innovative technologies such as photogrammetry and AR/VR to conduct a 3D photoshoot for an emerging designer.
It was a great opportunity to work on innovative technology that I have only read about, and it also gave me priceless insights into how technology can enhance the fashion experience for consumers.
Furthermore, as I was in the same group with students from different postgraduate courses, sharing ideas with people from various backgrounds was also one of the highlights of the project.
Why would you recommend applying to MA Strategic Fashion Marketing?
Leonie: Next to the amazing worldwide ranking and well-known alumni, LCF has an incredible teaching staff that actually and genuinely cares about their students. I have felt understood and taken care of since day one, which is so helpful especially when having to cope with moving to a new city while starting the master!
You get great insights into the industry, contact with guest speakers and opportunities to visit great exhibitions and industry events. As someone who has always been obsessed with fashion, it feels incredible to be surrounded by like-minded people that you can learn from and grow with.
Seungmin: MA Strategic Fashion Marketing is where the creative world of fashion meets academia. Whether it is from sustainability to cutting-edge technology, the course is presented with materials and case studies that are relevant to the industry at this moment.
In addition, the diverse backgrounds of the course lecturers accommodate academic theories and models with personal experiences, which further amplifies the learning process. With frequent industry panel sessions and an academic environment that promotes diversity and innovation, MA Strategic Fashion Marketing opens opportunities for everyone to achieve their goal.
What is the highlight of your LCF experience so far?
Leonie: It's hard to only say one – but I think the people! It’s insane to think back to the time when I spent hours of my day sitting in my room by myself in Vienna and inhaling fashion content, industry panels, and (of course) the first Monday in May.
Now, I can do all that and more in the realms of university, listening to industry professionals and being able to ask them questions and all that, while I am surrounded by like-minded people who make me feel understood! I feel like every day at Uni is an experience and I really don’t want this time to end.
Seungmin: My highlight so far is being surrounded by people who share the same passion for fashion. Coming from a non-fashion background, I often felt isolated and found no one to have an actual conversation on something that I feel truly passionate about. The only medium that I had access to fashion was through books and articles online and often found myself grappling with unanswered questions, lacking a supportive network to engage with.
With students from multiple nationalities sharing the same passion for fashion, I've achieved profound growth on a personal level. The vibrant exchange of ideas stemming from our shared passion has fostered a dynamic atmosphere of creativity and cultural synergy, which fueled my development at LCF.
Have you had interactions with fashion industry links, if so, how?
Seungmin: I have fortunately been accepted by the PG Mentoring Network and have been assigned an industry mentor. The Mentoring Network has been wonderful so far, as I received invaluable guidance and feedback in advancing towards my professional goals.
Furthermore, I've met numerous industry professionals and learnt how business strategies come into play through panel talks. As LCF is positioned at the heart of the industry, the course provides countless networking opportunities through workshops and career programs, which further enhances my overall learning experience.
What do you most enjoy about studying in London, and how does being in the fashion capital enhance your learning experience?
Leonie: I fell in love with London when I first visited this beautiful city and can’t believe I am living my dream right now.
The fact that it is a fashion capital of course helps as well – LFW, incredible Fashion Exhibitions, pop-ups, and cool panel talks as well as workshops really enhance the experience of being a Fashion Student and make it very very easy to fully emerge yourself in the fashion world outside of LCF as well.
Seungmin: The biggest joy to study in London is being surrounded by prominent fashion and art institutions. From department stores like Harrods and Selfridges to multi-shops like Dover Street Market and Browns, London is a place where fashion enthusiasts can experience how a collection from the catwalk comes to life through retail.
As London is at the forefront of luxury fashion, there are numerous pop-ups and exhibitions held by global brands, which offer great insights into how experiential marketing comes into play.
Furthermore, London's cultural landscape extends beyond fashion, with esteemed museums like the V&A and Tate Modern serving as havens for inspiration and relaxation amid the stress of submission deadlines.
- Learn more about MA Strategic Fashion Marketing
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