Lucy Finnegan has been working in fashion and lifestyle PR for over 20 years - both in house and agency side. She has worked across global brands including Nike, Converse, PUMA, Bacardi, Malibu, Absolut vodka, Havaianas, and JD Sports - to name a few. She was head of PR at PUMA UK and left there at age 30 to launch her own agency - Tea & Cake PR. She successfully ran Tea & Cake PR for 8 years, employing 14 staff before selling the agency in 2015. She remains a non exec director and continues to work on with the agency.
Lucy has joined LCF as one of the College's new academic posts from the Academic Development Fund, set up in response to student feedback.
How are you finding LCF so far?
I’m really enjoying teaching and building relationships with the students. The team have been fantastic, and I’ve felt really welcomed by everyone.
What inspires and excites you about your area of practice?
I am inspired about this new part of my career and being able to grow into the role more and further my experience.
What’s something you’re most proud of?
I’m always proud to see how well my students have grown, how they respond to my lectures and advice – and how this manifests in their work
What can students expect from your course?
A thorough overview and in-depth look at the fashion comms business. They will get to meet some great industry representatives and our amazing alumni – who have gone on to work in great roles. Lots of knowledge and the foundation needed for a career in this world.
What do you think are some of the future ways in which students will learn in the future, or some of the future roles that might exist in the fashion industry?
Technology is going to continue to play a big role in the fashion industry – especially where media is concerned. We are all becoming journalists and content creators and that means media will have to up their game! And go above and beyond to deliver content that inspires and engages. We will need our comms graduates to be as versatile as ever. Brands and organisations are looking for added value and new skill sets. The lines between paid and earned media will blur significantly and our graduates will need to know how to find more spaces to tell brand stories in.
What advice would you give to students wanting to study your course?
Have an open mind. There is a lot of theory and ‘back end research’ that goes into working in fashion – so we do teach a lot of that. The course allows you to be creative but will also want you to deliver great research and analytical work. Be ready to immerse yourself in a variety of brands and also ready to engage with others, work as a team and embrace new things and people.
How do you feel about LCF’s planned move to the Olympic Park in 2022?
Excited. It will elevate UAL massively and I think it could be a wonderful opportunity for all involved.
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