Ayshen Ali is a full-time Lecturer in Fashion Management at London College of Fashion. Here she talks about her experience and what students can expect from the course. She has joined LCF as one of the College's new academic posts from the Academic Development Fund, set up in response to student feedback.
Welcome to LCF! Please tell us about your professional experience and background – where were you before you came here?
My background is in buying, working for large companies such as Burberry, Harrods and ASOS. I selected ranges for customers, dealing with many luxury brands such as Ralph Lauren, Missoni, D&G, Paul Smith and Moschino. I use my experience to inspire those that want to learn about the fashion and luxury sector.
I’m also a graduate of London College of Fashion in BA (Hons) Fashion Management.
In 2013, I completed a PGCE in Lifelong Learning Sector of Education at University of Greenwich. This led to a full-time lecturing role at University for the Creative Arts, Epsom. I played a leading role in delivering marketing and management theory through inclusive practice and active teaching methods. I led units on Fashion Marketing, Buying & Merchandising, Visual Merchandising, Professional Practice and Work Placement and was Subject Leader for the MA Luxury Brand Management course.
I completed a Masters in Creative Arts Education in 2018, with a research focus on graduate employability. I have recently launched my own business; Attainers – a platform to support fashion graduates to connect with industry and land their first job. I am also a Senior Fellow of HEA.
Your role is part of the Academic Development Fund, could you tell us a bit about that?
My role is full-time Lecturer in Fashion Management, I teach across Bsc, Msc and Graduate Diploma courses and I am a Year 2 Tutor. My team has five new starters as part of this funding, which has really added diversity and energy to the programs. It’s really exciting to be part of this dynamic team.
How are you finding LCF so far?
LCF is a really fast-paced and engaging environment, with inspiring academics who are experts in their fields. LCF is at the forefront of industry movements and a leader of fashion education.
What can students expect from your course?
Students will develop a solid grounding in fashion management theory and practical approaches to a wide range of areas in the fashion industry. The course encourages students to problem solve and be reflective and strategic thinkers. You will meet with industry professionals and gain insight into the evolving industry.
What advice would you give to students wanting to study your course?
Actively keep up to date with industry as it moves so fast, and really immerse yourself with inspiration from all creative fields.
Network with everyone you come across as you never know when you will cross paths again!