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Tommy Ruhan

BA Fashion Marketing Alum
London College of Fashion
Person Type


Tommy Ruhan is a 2020 BA Fashion Marketing graduate, currently working as a songwriter based in London.

Did you always know you wanted to pursue a career in fashion?

No, I never knew what I wanted to do, I still don’t. Taking a degree in fashion marketing was something that sounded different to anything I had studied before. Teachers always tell you growing up to pick something you’re interested in to study and so I did, with little thought as to what I’d do next.

What are your plans for the next few years? Where would you like to see yourself professionally?

I’m currently working on my music and seeing where it take me. This year I’ll bring out my first single. I just want to make music I like to listen to, might help if a few other people like it too. Professionally, I’d like to still be in music, if not I’ll fall back onto a marketing career.

Why did you choose to study at LCF, and what attracted you to the BA Fashion Marketing course?

I wanted to be in a creative environment as well as the best place for my course.

I didn’t want to study what everyone else I knew at the time was gonna do. I didn’t want to be another business student just taking the subject because their parents told them to. LCF was different and I had more access to creatives.

What advice would you give to potential students who would like to enrol on this course?

A little bit a day goes a long way. Stop procrastinating and just do it because at the end of the day you get the grade you deserve, and no good grade comes without hard work.

What did you enjoy the most about your course?

I enjoyed the personal project the most as I was able to really focus on my own work and deeply research things that I was genuinely interested in. I also really liked creating visuals for my project - app mock ups and posters, etc. I bettered my photoshop skills through using this process regularly!

Can you tell us a bit about your favourite project/piece of work completed on the course?

My dissertation was my favourite project as it was my biggest. I was told I could choose who to focus my project on and I chose a brand called Belstaff. I ended up creating an innovative marketing strategy design to build extreme engagement with consumer and a community around the brand! Using theorists and marketing methods I had learnt over the three year course I was able to better develop my ideas. The project was very time consuming but worth the effort as I am so proud of my work.