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Nina Van Volkinburg

Profession

Course leader MA Fashion Strategic Marketing

Email address

n.vanvolkinburg@fashion.arts.ac.uk

Person Type

Staff

Biography

Dr Nina Van Volkinburg is the course leader for MA Strategic Fashion Marketing. She is passionate about circular economy and fashion’s transformation towards sustainable strategies through emerging technologies. She is an ethnographer by training with her research focusing on value co-creation and service ecosystems and has written multiple published case studies. Additionally, Nina has consulted for various organisations focused on sustainable practice including The Sustainable Angle and Fashion4Development (amongst others). She regularly comments on the wider fashion industry for platforms including BBC World News, as well as fashion-focused press including Elle, Showstudio, Achtung, and Wardrobe Crisis. Her work within fashion sustainability has been featured in Vogue, Textilwirtschaft, Tank Magazine, and The Telegraph. Moreover, Nina is the co-founder of the world’s first B2C fashion upcycling platform, RETURE, which grew a global community of fashion designers to revive and transform customers’ garments from old to new. Within 1 year of launching, the company welcomed over 60 designers to the platform, collaborated with sustainable organisations including Fashion Revolution, and were invited to take part in in-person pop-ups including Selfridges & Co. and Westfield. She holds a BA and PhD in Marketing from the University of Exeter, as well as a MA in Strategic Fashion Marketing from London College of Fashion. Her PhD research explored the effects of digital disruption on the value creation processes within the field of fashion.