Course units
This course will run across three blocks and include shared units in Block 1 and Block 2 and completed with an independent-research unit in Block 3, which is the award bearing unit.
The units are detailed as follows:
Block 1
Fashion Marketing and Communications Strategy (20 credits)
Fashion is a truly global industry in which macro environmental and technological developments alter traditional business models. Fashion marketers of the future need to be at the forefront, provoking and inspiring change. This unit enables you to think strategically about how fashion marketing and communications strategy work in practice; their influence on various stakeholders and how marcomms are situated in the context of the overall strategic direction of a business.
This unit equips you with the theoretical and practical knowledge to formulate and manage communication strategies that drive business growth. The emphasis is on how fashion businesses adapt and change for future success in a globalised and cross-cultural industry. You are expected to develop knowledge of different cultural contexts, to understand how they can influence strategic planning and key performance indicators for fashion products and services.
Brand Management (20 credits)
Brands have become the central focus not only within marketing activity but throughout society, from a personal level to a global scale. Through our interconnected, fast-paced world, many scholars argue that we should no longer prioritise a product or service but instead create meaningful brands that transcend boarders, industries, and generations. Utilising a range of theories, you will explore all aspects of fashion brand management, from brand creation to strategies for growth, survival and sustainability and ethics, from a local and global perspective. You will evaluate the customer journey and how brands create value and experience for customers.
Advanced Research Methods (20 credits)
Developing effective approaches to research is crucial for success in your Master's project (MAP) and in your wider career. In this unit you will start to develop and explore your individual research project in preparation for your MAP. You will start to build a theoretical framework for your project and isolate the purpose of the research through the development of a project aim and objectives. You will also decide the research philosophy and design you wish to implement for your MAP, developing a robust theoretically justified research proposal. In the process of developing your research proposal you will consider a range of research methodologies, methods and approaches, evaluating how you will utilise primary research tools effectively in your MAP.
Block 2
Elective Units (20 credits)
Students will have the opportunity to participate in an elective unit as part of this course. This is an opportunity for students to collaborate with students from other courses within the college.
The following is an example list of electives that have been previously delivered:
- Creative Decision Making for Fashion Enterprise
- Cultural Programming
- Fashion Politics and Cultures
- Fashion Practices for Social Change
- Fashion Together: Collaboration for Innovation
Please note:
- Elective unit titles and details of the unit may change year to year
- Elective units offered may change year to year, that is, unit listed above may or may not be offered in subsequent years
- Students participate in a bidding process for choosing electives and participation in any particular elective is not guaranteed
Course Option Units (40 credits)
You'll participate in one of the below units in Block 2 of the course:
- Advanced Strategies for Sustainability
- Advanced Strategies for Global Cultures
- Advanced Strategies for Emerging Technologies
Please note:
- Course Option unit titles and details of the unit may change year to year
- Course Option units offered may change year to year, that is, unit listed above may or may not be offered in subsequent years
- Students participate in a bidding process for choosing Course Option units and participation in any particular unit is not guaranteed.
Block 3
Masters Project (60 credits)
The Masters Project is the final stage of your Masters’ course and is the culmination of your studies and provides you with a space to synthesise all the knowledge and skills you have gained on the course so far. Your project will be self-directed and you will negotiate the shape and direction of your project at the outset with your supervisor. This important final phase of your studies is where you will effectively communicate your work along with your ability to critically interrogate your practice with robust approaches to research and theoretical analysis. Upon completion of your project, you will have generated a high-level Masters’ quality piece of work that will showcase your practice, academic literacy and the professional standards that will act as a platform for your future career and professional development.
