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MA Strategic Fashion Marketing

College
LCF
Start date
September 2020
Course length
12 months

Please note that MA Strategic Fashion Marketing is undergoing re-approval. This is the process by which we ensure the course continues to provide a high quality academic experience. During re-approval there may be some changes to the course content displayed on this page. Please contact us if you have any questions about the course.

This specialist fashion marketing and management course has a global reputation in launching successful fashion management and marketing careers

Why choose this course at London College of Fashion

  • Career options: graduates enter careers within marketing, PR, communications, brand management, digital marketing management and international business development.
  • International links: the course has a strong international business and marketing focus due to industry collaboration projects a well as cooperation with renowned international schools in the field.
  • Industry links: students will benefit from a regular industry speaker programme to inform new thinking and expertise in this sector.

Location

The course is based at High Holborn. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at High Holborn and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

Fashion Business School Summit 2016

Portfolio gallery

Latest news from this course

Student Life: Best places to study outside campus

Although UAL offers several libraries that welcome all students, you might feel wary of being in the same environment all the time and want to spice things up a little. We have put together a list of the best places to study outside campus that are

Student Life: Budget tips on campus

Welcome to all our new students on campus! A lot of view will have just moved to London, and we know it’s an expensive city to live in as a student. So here are our tips in order to save while studying at LCF.

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF archives and library

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Business facilities at JPS and High Holborn

Business facilities at High Holborn

Take a tour of lecture theatres and tutorial rooms across our central London sites.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

MA Strategic Fashion Marketing is aimed at graduates who wish to develop a dynamic career in marketing management in the fast moving vibrant global fashion industry. Managing in the ever-changing and global economic and business climate requires a broad range of knowledge and skills to match the expectations of tomorrow’s fashion industry. The course will provide you with the opportunity to both update and increase your knowledge and understanding of contemporary marketing and business development challenges. The Master’s Project will offer the chance to develop a focused piece of research that has relevance to contemporary industry demands and demonstrates the academic rigour appropriate to Master’s level work in the Marketing discipline.

 

The course uses a broad range of teaching and learning strategies that use online and offline resources, case studies and problem based learning. Industry speakers and projects are an integral part of the programme. The emphasis is on developing your critical thinking and analytical skills and developing your interpersonal and employability skills.

 

The flexible mode will enable you to obtain a PG Certificate or PG Diploma qualification or to build credits toward an MA over a maximum period of 5 years. This mode will suit students who cannot commit to the full-time MA due to other commitments.

Course units

Modes of Attendance

 

Students who attend full time start in September and normally have their taught sessions over two days per week. The emphasis at post graduate level is on independent study and in addition to taught sessions you will be expected to engage in extensive self-directed research and experimentation and to utilise the library and open access facilities. Details of the contact hours for your course are available via MyArts https://mycontacthours.arts.ac.uk/home.

 

Each unit will be completed over a period of 15 weeks.

 

Full schemes of work are published in your Unit Handbooks available via Moodle.

 

Flexible Mode 

 

Students on the flexible mode will attend the taught sessions for your selected units and submit work for assessment as detailed in the Unit Handbook. You will be entitled to one progression tutorial per stage of the course (60 credits). 

 

Students on the flexible mode can take a combination of units and credits to build their award and may choose to study units to gain credits for stage 1 and 2 of the award. Students wishing to complete the Master’s project must first gain 120 credits. The maximum period of time over which the full qualification can be taken is 5 years.  

 

Credit Framework

 

The credit framework conforms to the University of the Arts London framework in which the unit of credit is 20 credits (equivalent to 200 hours of student study time). All credits on the MA programme are at postgraduate level 7.

 

Organisation of the Curriculum

The Course is divided into three 15 week stages. The first stage is 60 credits and students who successfully complete this stage are eligible for the award of a PG Cert. The second stage is a further 60 credits and students who complete stage 1 and 2 are eligible for the award of PG Dip. The third and final stage is the Master’s Project, this is a 60 credit unit and students who successfully complete this stage are eligible for the award of a Master’s. The final award grading is based upon the Master’s Project only.

 

Students on the flexible mode can take a combination of units and credits to build their award and may choose to study units to gain credits for stage 1 and 2 of the award. Students wishing to complete the Master’s Project must first gain 120 credits. The maximum period of time over which the full qualification can be taken is 5 years.  

Staff


Dr Ana Roncha
is the course leader for MA Strategic Fashion Marketing and former post-doctoral research fellow in Enterprise and Innovation at the Fashion Business School. She lectures in the fields of Fashion Business Strategies, Strategic Branding, Marketing Communications and Marketing Management. Ana holds a PhD in Design and Marketing Management for the Fashion Industry and previous degrees in Communication. With over 12 years of experience creating high-impact strategic programs for international fashion, beauty and lifestyle brands, Ana has previously worked in-house as a brand manager as well as in agencies in the USA, UK and Portugal. Ana's research explores how innovation drives business development, value creation and leads to increased competitive advantage in the fashion sector. She has published in academic journals on the topics of strategic brand management, business model innovation for fashion and co-creation of value through sustainability and more recently co-authored a book on Strategic Fashion Management. Ana has also collaborated with Accenture and the World Economic Forum on projects related to the Future of Retail, Business Model Innovation and the impact of technology and changing consumer demand for the fashion and lifestyle industries.

Dr Lynne Hammond has a PhD from the University of Kent/University of Creative Arts in fashion management exploring entrepreneurship strategies for designer start-ups. She has been working in Higher Education holding senior management positions with extensive experience in teaching and learning postgraduate programmes for fashion business environments and global supply chain strategies. She works with international development teams to build new partnerships and collaborations with countries in Europe and South East Asia. and has over 10 year’s experience of writing proposals and bids to gain funding to provide projects and opportunities to support curriculum and quality assurance in international environments.

Dr Paul Marsden is chartered by the British Psychological Society and works across WPP agencies in marketing communications, and for Brand Genetics Ltd in product innovation. He co-founded System1 Group (previously Brainjuicer) and appears on TV and radio discussing consumer trends and consumer psychology. He lectures within the Fashion Business School at London College of Fashion in psychology, marketing and consumer behaviour. He blogs at Digital Intelligence Today, the consumer psychology resource for digital marketers.

Peter Rees DipM FCIM FRSA chartered marketer, has over 40 years of international business experience. Formerly VP Marketing of a global, publicly quoted media group and associate professor of Marketing at the American International University. He is a senior examiner at the Chartered Institute of Marketing (CIM) and is writing a number of new postgraduate courses for the CIM’s Marketing Leadership Program. Peter is a visiting lecturer at the University of the Arts London.

Ioanna Eirini Mitropoulou is a multi-skilled researcher, creative and business consultant, with a BSc (hon) in Psychology (BPS accredited), an MSc in Research Methods (ESRC accredited), a diploma in Creative Media Platforms, a certificate in management (CMI), and the Celta with PTLLS teaching qualification. Prevalent themes in her research include consumer psychology, digital branding and communication strategies in emerging markets. Ioanna’s digital media work has been showcased at the Institute of Contemporary Art, in 2014/15. Her research and consultancy work can be viewed at: www.ioannamitropoulou.com.

Liz Parker is a recognised leader in fashion sustainability education. She teaches fashion business, marketing and design students in higher education, co-edited 'Sustainable fashion: A handbook for educators’ and co-founded By the Fire. Liz is also a freelance researcher and project manager in sustainability and fashion business, specialising in workers' rights in garment supply chains having worked extensively with the Clean Clothes Campaign. Liz has a BA in International Relations and Development Studies from Sussex University, a PgCert in sustainability and systems thinking from Bath Spa University and a PgDip in Academic Practice from UAL. Her current research focuses on modern slavery and the representation of nature with sustainability texts.

Lisa Maynard-Atem is an accomplished social media strategist and Outstanding Woman in Retail nominee with a proven track record at the world’s most famous luxurious department store, Harrods where she worked with numerous luxury brands including CHANEL, Louis Vuitton, Fendi, Dolce & Gabbana and GUCCI. Lisa built and developed a global social portfolio that now boasts over 2.5 million followers across key social media platforms - Facebook, Instagram and Twitter. Harrods is now the most followed luxury department store in Europe on Instagram and one of the most followed in the world, with over 1.1 million followers. Founder of The Social Word - a company that supports and develops advocacy via social media. Recently joined the London College of Fashion as an associate lecturer and regularly invited to speak at a various institutions and key events.
She has a massive passion for social media and the psychology behind it in terms of engagement and connecting with people.

Johnny Martin FCA is an experienced finance director who now passionately explains business numbers and jargon. He is the author of the highly acclaimed book “Understanding Your Business Finances” and his workshops have been awarded “High Impact” status by Global Entrepreneurship Week.  He is a British Library Business & IP Centre partner and Mentor for the School of Communication Arts – the world’s best advertising school and the Royal College of Art as well as the London College of Fashion.

Dr Shuyu Lin’s expertise lies in value creation and appropriation in the fashion ecosystem. Her research aims to extend the application of network-based strategic management and social capital theories to the discipline of aesthetic innovation. Exploring both structural and relational mechanism in open innovation has been at the centre of her research interest. Following a BA in Journalism, Shuyu pursued her career in the fashion industry as a PR consultant and fashion editor. She then received the degree of MSc in Management with Marketing and PhD in Management from the University of Bath.

Julie O’Sullivan is an academic and business professional with extensive experience across a range of sectors and a reputation for success. She has experience in business development and knowledge transfer in the creative industry sector as well as luxury brand experience as merchandise manager for Gucci, strategic and operational responsibility in a UK based technology company with a large export base and excellent management skills developed in a global multinational. A broad spectrum of academic delivery has been developed from this knowledge base. Particular skills lie in effective delivery of teaching and learning, organisation, resource planning and team building. Senior Fellowship Higher Education Academy. Read Julie O'Sullivan's full profile here.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard entry requirements for this course are as follows:

  • An Honours degree at 2.1 or above in a related discipline. Applicants with a degree in another subject may be considered, depending on the strength of the application;
  • OR equivalent qualifications.

APEL (Accreditation of Prior (Experiential) Learning)

 

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience (minimum of three years)
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 7.0 with a minimum of 6.0 in reading, writing, listening and speaking. Please check our main English Language Requirements .

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

The course team seeks to recruit students who can demonstrate:

  • A strong commitment and motivation towards a career in an aspect of fashion business or fashion marketing.
  • Awareness and relevant experience of fashion.
  • Appropriate knowledge and skills commensurate with planned entry into the course.

Extra information required for applications to this course

When you are submitting your application form, you will also need to provide the following pieces of documentation in support of your application:

Curriculum Vitae (CV)

You will be required to submit a CV in support of your application. This should include your full education and employment history.

Study proposal for Masters Project

The proposal should include the following:

  • A title
  • Rationale (reason for interest in topic)
  • Overall aim of research
  • A brief outline of methodology
  • References/bibliography

Your study proposal should be a maximum of 600 words +/-10% (excluding research sources, bibliography and appendices).

Motivational Statement

A motivational statement will be required addressing two questions set by the Course team. Please write no more than 500 words:

  • Why do you want to study for a MA in Strategic Fashion Marketing and what do you specifically want to learn on the course?
  • What are your main area/s of research interest and how do they fit into the structure of the course?

Please enter your motivational statement in the ‘Personal Statement’ section of the application form.

Portfolio

There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio can be submitted.

You may include a URL link to your portfolio within your CV or Motivational Statement.

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Application deadline

We recommend you apply by  28th February 2020 for equal consideration. However this course will consider applications after that date, subject to places being available.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Postgraduate transfers:

If you have successfully completed 60 credits in the equivalent units/modules on your current PG course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

There are two ways international students can apply to a postgraduate course at LCF:

For further advice on how to apply please visit the UAL International Application page.

Application deadline

We recommend you apply by  28th February 2020 for equal consideration. However this course will consider applications after that date, subject to places being available.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Postgraduate transfers:

If you have successfully completed 60 credits in the equivalent units/modules on your current PG course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

Immigration History Check

After you have applied, you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

Fees & Funding

Home / EU fee

£11,220

This applies for the 2020/21 academic year.

UAL Home/EU alumni receive a £1,000 discount.

Course fees may be paid in instalments.

International fee

£22,920

This applies for the 2020/21 academic year.

UAL International alumni receive a £1,000 discount.

Course fees may be paid in instalments.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Loans

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

Masters graduates have an acknowledged advantage in the employment market, obtaining work in a wide range of vocational and academic fields related to fashion, including working as a Marketing Executive, Brand Manager, Marketing Communications Manager.

The MA also provides an excellent preparation for higher level research degrees (MPhil or PhD), with an increasing number of graduates undertaking research in fashion related subjects, in practice or theory or entering into education as lecturers.

Alumni

Milly  Leung

Milly Leung

Founder of Fashion of Dreamworld TV, Hong Kong

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