Working in the fashion industry is an exciting and challenging career. Buyers are at the forefront of today's marketplace working at all levels from value to luxury. The challenges of an every changing global economy attract students from around the world to learn their skills in London, one of the most attractive fashion capitals. Live projects, industry speakers and professionals come together to offer a unique educational experience that aims to deliver the next generation of graduates for the Fashion Business School at London College of Fashion.
Stephanie Liberman, lecturer in Fashion Buying and Merchandising
Stephanie Liberman is a lecturer in Fashion Buying and Merchandising. Following a 22-year buying career she moved into teaching with the aim to inspire the next generation. Product speciality areas include buying lingerie, swimwear, knitwear and stationery and working for multi-channel retailers Debenhams, Very, Sainsburys and Paperchase. She has also run her own lingerie boutique. Having started teaching and developing short courses for Artscom she then became course leader for the BA (hons) Fashion Marketing at Regent’s University London before re-joining LCF.
Merchandising is the backbone of the Buying and Merchandising retail environment. It requires someone who is strategic, analytical and results driven. The BA (Hons) Fashion Buying and Merchandising course at LCF teaches you the importance of meeting customer demands whilst balancing budgets and and making profit. The key role of the Merchandiser is to minimise risks whilst optimising opportunity - the Merchandiser has to ensure the right stock is delivered to the right stores at the right time!
Katie de Ley, lecturer in Fashion Buying and Merchandising
Katie de Ley is a lecturer in Fashion Buying and Merchandising at LCF. She has an inherent passion for fashion and the clothing industry having been involved in selecting the clothing range for her family's chain of franchised Benetton stores from a young age. In her career, Katie has worked as a merchandiser for Etam plc, House of Fraser, Arcadia Group and Mosaic Fashions.
There is such a requirement for developed skills to support the successful global retailers of the future . Courses provided by LCF gives students insight to the ever changing and demanding world of fashion retailing. The College equips students for a greater understanding of the principles and methods employed within the industry and gives them an introduction to the reality of working within successful trading businesses.
Lois Baile, lecturer in Fashion Buying and Merchandising
Lois Baile is a part-time lecturer in Fashion Buying and Merchandising at LCF. She started her career in the late 1980s through a merchandising route leading to UK and international directorships within major corporate fashion multi channel retailers. She has extensive experience of planning, trading , allocation and replenishment including change management within businesses to effectively prepare for strategic redirection. Her career started within the Arcadia Group and progressed with BHS, Debenhams , House of Fraser, New Look, First Friday ( consulting and training). The last 5 years have been spent abroad working in Italy and Turkey for Global Retailers Bata, LC Waikiki and Defacto.
Rob Lakin is the creative director of the Fashion Business School, and started his career designing fashion menswear, womenswear and childrenswear, working for a number of brands within Coats Viyella plc and the Sears Group plc. He has extensive experience of Far East product development, manufacturing, sourcing, and CMT operations. From 2008 to 2013 Rob headed up London College of Fashion’s Flexible Programme: a unique specialist portfolio of part-time undergraduate courses representing fashion business, fashion media, and fashion design. He has been responsible for enhancing the student experience through the development of a creative curriculum, with a variety of live industry collaborative projects including CoolBrands, Brands Incorporated, and Amnesty International. Rob continues to make a major contribution to the creative identity of the School through the design and development of new courses aimed at international students allowing them to successfully prepare for an exciting academic undergraduate career at London College of Fashion.
Edward Stammers is (Acting) programme director for the Fashion Business Programme.
Craig Crawford is founder of CrawfordIT, a London-based consultancy that drives momentum and growth through digital innovation for brands such as Hugo Boss, Jaeger, matchesfashion.com, Diane von Furstenberg, MaxMara, and Tory Burch. Prior to this, Craig Crawford was Burberry’s VP in IT Strategy, Architecture and Relationships for seven years. As a creative with nearly 30 years’ experience in global fashion brands, Craig is often referred to as “the right brain of IT.” Craig is also chairman of Product Innovation Apparel, where he connects global industry leaders and technology innovators. He advises fashion tech start-ups in both the UK and US. His articles, videos, and webcasts appear on both sides of the Atlantic. As an Adviser for London College of Fashion, Craig brings industry relevance to the classroom.
Johnny Martin FCA is Entrepreneur in Residence at London College of Fashion. He is professionally, The Numbers Coach – an experienced director who now passionately explains business numbers and jargon to help young businesses find their business model. He is a British Library Business & IP Centre partner and runs regular workshops, as well as being a mentor for the Royal College of Art Innovation Unit.