Course units
Year 1
The units you'll study in Year 1, Stage 1, Level 4 are as follows:
- Introduction to Fashion Management (20 credits) This unit introduces the fundamentals of fashion management and prepares you for undergraduate study. You will explore the discipline, develop academic and research skills, and reflect on your learning approach while building confidence in independent, collaborative and professional development within the university environment.
- Management and Economics (20 credits) This unit introduces the global fashion business environment, exploring management, organisational behaviour and economic principles. You will examine the fashion value chain, global consumers and PESTLE factors while developing analytical and data skills to understand micro- and macro-economic influences on fashion businesses.
- Marketing Management (20 credits) This unit introduces key marketing principles and practices within the fashion industry. You will explore consumer behaviour, market segmentation and the marketing mix, while developing strategic marketing plans and communication objectives in line with the standards of the Chartered Management Institute (CMI).
- Accounting and Finance (20 credits) This unit introduces the financial environment and operations of financial markets relevant to global fashion businesses. You will learn financial accounting, financial planning and performance analysis, while exploring costing, pricing and investment decisions in line with the standards of the Chartered Management Institute (CMI).
- Product Management (40 credits) This unit explores the processes involved in developing and managing fashion product ranges within a global supply chain. You will examine sourcing, range planning, merchandising and the product lifecycle, while considering sustainable and ethical practices and using analytical tools to evaluate product performance.
Year 2
The units you'll study in Year 2, Stage 2, Level 5 are as follows:
- Responsible Management (20 credits) This unit explores leadership and management approaches for a fairer and more sustainable fashion industry. You will examine theories, frameworks and corporate social responsibility strategies while developing qualitative research skills. The unit considers stakeholder expectations, ethical practices and environmental challenges to support responsible decision-making in fashion organisations.
AND
- Marketing Path: Fashion Futures (20 credits) and Brand Management (20 credits)
- Fashion Futures (20 credits) This unit explores current issues and emerging trends shaping the future of the fashion industry. You will analyse disruption, technological developments and socioeconomic change using relevant theories and frameworks, while developing digital presentation skills to propose innovative ideas and future-focused strategies for fashion businesses.
- Brand Management (20 credits) This unit explores strategic brand management in the fashion industry. You will examine branding theory, brand architecture and global brand strategies, while analysing brand experience, storytelling and value creation. The unit also considers innovation, leadership and intellectual property, supporting the development of effective brand positioning and strategic decision-making.
OR
- Product Path: Sustainable Design Management (20 credits) and Supply Chain Management (20 credits)
- Sustainable Design Management (20 credits) This unit explores the principles and practices of sustainable product design within the fashion industry. You will apply research, trend forecasting and market analysis to develop innovative product concepts, while considering sustainable sourcing, materials, supply chains and value analysis to create viable and responsible fashion product proposals.
- Supply Chain Management (20 credits) This unit explores logistics and supply chain operations within the fashion industry. You will examine the value chain, quality assurance, global business operations and supply–demand dynamics, while considering the impact of technology and e-commerce alongside sustainable development, transparency, collaboration and circular economy approaches to responsible supply chain management.
OR
- Retail Path: Omni-Channel Strategy (20 credits) and Operations Management (20 credits)
- Omni-Channel Strategy (20 credits) This unit explores the evolution of retail from physical to digital channels within the fashion industry. You will examine omni-channel business models, consumer purchasing behaviour and customer touchpoints, while developing strategies that enhance customer experience through social and mobile commerce within a changing retail environment.
- Operations Management (20 credits) This unit explores operational practices within global fashion retail businesses. You will develop analytical, problem-solving and teamwork skills while examining retail structures, stock distribution using KPIs, risk management and corporate governance. The unit also considers financial and legal factors influencing operational decision-making in fashion retail.
- Consumer Insights & Analytics (20 credits) This unit explores consumer behaviour theories and the cultural, social, personal and psychological factors influencing fashion purchasing decisions. You will develop quantitative research and data analysis skills, examine customer relationship management and data mining techniques, and apply consumer insights to inform marketing strategies and data-driven business decisions in line with Chartered Management Institute (CMI).
AND
- Enterprise Management Project (40 credits) This unit integrates theoretical and operational fashion business management principles through a collaborative start-up project. Working in teams, you will develop a fashion business concept, applying project management, market research and innovation while building brand strategies, analysing business performance and embedding sustainable practices in line with Chartered Management Institute (CMI).
OR
- Industry Experience Project (40 credits) This unit provides an opportunity to apply fashion business theory in a professional industry environment through a work placement. You will undertake a negotiated project with a fashion organisation, using research methods and management theories to analyse business challenges and deliver practical recommendations while developing career-focused professional skills.
Year 3
The units you'll study in Year 3, Stage 3, Level 6 are as follows:
- Project Proposal; (20 credits)
- Strategic Management and Leadership; (40 credits)
- Fashion Management: Final Major Project; (60 credits)
A 20-credit unit is approximately equivalent to 200 hours of learning time, which includes a mixture of taught time, independent study and assessment.
Optional Diploma Year
Diploma in Professional Studies: Industry (Optional)
This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an industry placement for a minimum of 100 days/20 weeks. As well as developing industry skills, you’ll gain an additional qualification upon successful completion.
Diploma in Professional Studies: Enterprise (Optional)
This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an enterprise placement year where you will explore a business idea from proposal to minimal viable product (MVP). As well as developing enterprise skills, you’ll gain an additional qualification upon successful completion.
Diploma in Creative Computing (Optional)
Between years 2 and 3, you can undertake the year-long Diploma in Creative Computing. This will develop your skills in creative computing alongside your degree. After successfully completing the diploma and your undergraduate course, you’ll graduate with an enhanced degree: BSc (Hons) Fashion Management (with Creative Computing).
Diploma in Storytelling (Optional)
Between years 2 and 3, you can undertake the year-long Diploma in Storytelling. Enhance your creative voice and discover how to engage audiences and enact change through compelling storytelling - a skill that's in demand across a range of creative industries. After successfully completing the diploma and your undergraduate course, you’ll graduate with an enhanced degree: BSc (Hons) Fashion Management (with Storytelling).




