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Undergraduate

BSc (Hons) Psychology of Fashion

Close up shot of moulded shapes in a variety of pastel colours
Psychology themed student illustration. © Finnian Kidd | BSc Psychology of Fashion | London College of Fashion | University of Arts London
College
London College of Fashion
UCAS code
C800
Start date
September 2022
Course length
3 years

BSc (Hons) Psychology of Fashion teaches psychological theories, concepts and methods of enquiry to apply in the context of fashion business, with a focus on how psychological science can improve fashion industry practice.

Course undergoing re-approval

Please note this course is undergoing re-approval. This is the process by which we ensure the course continues to provide a high quality academic experience. During re-approval there may be some changes to the course content displayed on this page. Please contact us if you have any questions about the course.

Why choose this course at London College of Fashion

  • British Psychological Society accreditation: course content is aligned with the British Psychological Society (BPS) core areas and is accredited by the BPS. This brings recognition of the high level of professional skills students on this course can demonstrate.
  • Unique approach: students learn psychological theories, concepts and methods of enquiry and apply these in the context of fashion business.
  • Diverse employment opportunities: students will gain a distinctive edge, gaining a broad knowledge of both fashion business and the biological bases of behaviour.
  • Unique course: this course is the first and remains the only undergraduate course in applied psychology in fashion
  • Open days

    The next open day for this course is taking place on Thursday 1 December. Book your place.

    Course overview

    Introduction 

    BSc (Hons) Psychology of Fashion, breaks new ground by applying psychological science in the context of fashion to enable an evidence-based understanding of human behaviour across the broad spectrum of the fashion industry. 

    What to expect 

    • The scientific discipline of psychology equips graduates with an extremely rich and diverse portfolio of skills and knowledge that gives them a distinct edge in the employment and entrepreneurial markets of fashion and related industries. 

    • Students will use their understanding of human behaviour to make predictions, with the aim of addressing real world problems across fashion and fashion business. 

    • Membership of the British Psychological Society will broaden students’ appreciation of their subject and help them to keep abreast of new developments. This will help to equip students with the key contacts and skills needed to succeed in industry after graduation or to progress onto postgraduate study.  

    Work experience and opportunities 

    Students will be expected to engage with the diverse extra-curricular activities at LCF and to contribute to the Psychology of Fashion Student Conference held in Spring each year, as well as other psychology-specific events. Students are encouraged to join the British Psychological Society (BPS) and engage with their free networking, careers and social events.  

    Mode of study 

    BSc (Hons) Psychology of Fashion runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks. 

    Contact us

    Register your interest to receive information and updates about studying at UAL.

    Contact us to make an enquiry.

    Course units

    The units you will study in Year 1 are as follows: 

    The Introduction to Psychology of Fashion unit will orientate you to the practices and knowledge-base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development.   

    The Applications of Psychology in Fashion unit will consider how the application of psychology can make a positive difference in the fashion industries in general and in fashion business in particular. You will study theories and concepts from the core areas of psychology including individual differences, biological, cognitive, emotional, social, lifespan psychology, and discuss their application to develop solutions to real life issues in fashion. 

    Philosophy and Ethics in Research unit acknowledges the study and application of ethics is a fundamental component of any psychology programme. You will learn the fundamental elements of conducting research with human participants from philosophical and ethical perspectives.  

    The Fashion Cultures and Histories unit investigates fashion as a social, political and cultural practice. It foregrounds fashion’s role in representing and communicating identity through historical and contemporary forms of dress, from everyday style to haute couture. The unit will introduce you to key concepts, debates and ways of thinking about fashion as an expressive visual tool and a material object, and it will provide you with a foundation for further study in fashion cultures and histories.

    The Collaborative Group Project unit introduces you to the research skills needed to understand human behaviour within the context of fashion and business. This unit will allow you to work collaboratively to identify an area of fashion business that interests you and to investigate the links between your chosen topic and psychology.  This will allow you to consolidate the knowledge and skills that you have already acquired, allow you to conduct research, and develop working relationships that are essential for employability. 

    The units you will study in Year 2 are as follows: 

    Cognition in Design and Innovation unit looks at the influence of cognitive processes on design and innovation using the concept of design thinking, which applies empathy and creativity to generate potential solutions to a given problem. You will gain an understanding of how the processes and methods used in design to solve problems can lead to enhanced design practice and improved communication with designers. 

    The Fashion and Wellbeing unit is concerned with the concepts and theories of psychological wellbeing as applied in the context of fashion. It explores individual, societal and global issues including identity and body image, appearance and judgement, fashion and the environment, and the impact of technology.  

    The Fashion: Culture & Identity unit provides a broad overview of the cultural and historical studies of fashion and related areas with a particular focus on the relationship between fashion and identity and its evolving nature.  

    The Consumer Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will investigate how consumer identity is formed, and develop your understanding of fashion psychographics and cross-cultural values and how these may inform fashion marketing practices. You will apply market research methods and evaluate consumer behaviour in different parts of the world. 

    In the Consultancy Project, you will learn to develop practical analysis skills through designing an investigation, collecting, exploring, analysing and interpreting data appropriately using Statistical Package for the Social Sciences (SPSS), or qualitative methods of analysis and interpretation. You will then carry out and write up a negotiated consultancy project in the context of fashion business. 

    The units you will study in Year 3 are as follows: 

    In Future Thinking unit, you will apply the knowledge and skills from Years 1 and 2 to critically appraise current fashion business in the context of product development and marketing, including cost-benefit analysis, affordances and the human/technology interface.  

    Social Sustainability and Business Psychology unit explores how human resources need to be sustained and used effectively in the same way as other tangible and intangible organisational resources. You will examine the links between employee psychological wellbeing and motivation, productivity and innovation.  

    The Final Major Project is a major piece of work and the culmination of your degree. It provides you with the opportunity to demonstrate the knowledge and skills acquired through your work on the course.  

    The BSc (Hons) Psychology of Fashion offers a large and novel panel of learning and teaching methods. Students are assessed using an innovative panel of assessments, which have been chosen to fit with the industry, marketing and psychology requirements. 

    Learning and teaching methods

    The following teaching and learning methods are employed to support the integrated aims of the course outcomes:

    • Lectures will provide students with a critical understanding of the relevant theoretical concepts, models and frameworks and how these can be applied to a range of scenarios in which psychology can be applied to understand and predict human behaviour in the context of fashion.
    • Seminar sessions will offer the opportunity to explore theories and concepts from psychology applied in the context of fashion to address real-world issues.
    • Taught and supervised workshops in data analysis, using common statistical and qualitative data analysis packages.
    • Group and individual tutorials to monitor student progress through the course.
    • Group and individual tutorials to support group projects.
    • Individual final project supervision.
    • Self-directed studies within the planned schemes of work of all units.

    The British Psychological Society

    BSc (Hons) Psychology of Fashion is accredited by The British Psychological Society, the representative body for psychology and psychologists in the UK, responsible for the promotion of excellence and ethical practice in the science, education, and practical applications of the discipline. Our course accreditation provides graduates with a route to membership of The British Psychological Society. Joining the Society as a student member brings a range of benefits that will enrich your experience in higher education. As a psychology student on an accredited course, membership of the British Psychological Society will broaden your appreciation of your subject, help you keep abreast of new developments and offer networking opportunities.

    Dr. Mason Silveira | Course leader | BSc (Hons) Psychology of Fashion

    BSc (Hons) Psychology of Fashion at London College of Fashion, UAL

    Latest news from this course

    LCF Fashion Means Business 2020: Let's Talk Sustainability: Health

    LCF Fashion Means Business 2020: The Psychology of Fashion’s Future

    LCF facilities

    • An image of the LCF library at John Prince's Street
      Credit: © Ana Escobar © Ana Escobar, An image of the LCF library at John Prince's Street © University of Arts London
      Library and archives

      Take a tour of LCF's world renowned fashion library, ideal for research and study.

    • Scientists in labs wearing white robes and using different tools to create cosmetic products
      MSc Cosmetic Science students working in the labs
      FBS facilities

      Take a tour of our fashion business facilities at John Prince's Street and High Holborn.

    • Canteen, Mare Street
      Canteen, Mare Street Photography by: Ideal Insight
      Social spaces

      Explore the social spaces across LCFs six sites to study, relax or meet friends.

    • LCF at Stratford Exterior Design
      LCF at Stratford Exterior Design
      LCF's move

      LCF is moving to a new single campus on the Queen Elizabeth Olympic Park in 2023. Find more information about the College’s relocation.

    Staff

    Dr Mason Silveira is the BSc (Hons) Psychology of Fashion Course Leader and a lecturer in psychology. He completed his Master’s degree and PhD at the University of British Columbia (Vancouver, Canada), where his research investigated the neurobiology underpinning decision-making with cognitive effort costs. He subsequently spent two years as a postdoctoral researcher in the Experimental Psychology department at Oxford University before joining LCF. Mason is interested in how neuroscience and its related tools can inform fashion design and consumption, and in understanding the consumer decision-making process. In his spare time Mason enjoys going to art galleries, keeping up with emerging London designers, and upcycling old clothes (albeit with questionable results).

    Dr Soljana Çili is Senior Lecturer in Psychology. She has a first-class Bachelor of Psychology (Hons) and a PhD in Psychology. She is a Chartered Psychologist and Fellow of Advance HE (FHEA). She chairs the Psychology Research Ethics Panel and serves on the College’s Research Committee, Research Degrees Sub-Committee, Academic Misconduct Panel, and REF Working Group. Her research interests revolve around autobiographical memory, intrusive mental images, development of personality and the self, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy.

    Patrick Fagan is a part-time lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Research Ethics Panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why cute sells, and other marketing magic we just can't resist is with Pearson Business.

    Dr. Maxi Heitmayer is a lecturer in Psychology. He holds a PhD in Psychological and Behavioural Science from the London School of Economics and Political Science and has a background in Sociological and Political Theory, as well as Social and Media Psychology. Maxi’s research interests revolve around smart device and technology use, smartphone & social media addiction, new research technologies, and augmented and virtual reality. His research mainly uses digital video ethnography techniques (SEBE) to study how users interact with their devices in naturally occurring contexts, what routines and behavioural patterns they have developed, and how this influences their decision-making processes, particularly regarding the use of time and the direction of attention. He also works on human interactions in digital spaces and virtual reality environments with a focus on social norms and culture.

    Dr Young-Jin Hur is the course leader of the MSc in Applied Psychology in Fashion and an Early Career Researcher at UAL. He completed a psychology PhD at University College London (UCL) in the field of empirical aesthetics with his thesis ‘An empirical aesthetics of the sublime and beautiful’. He holds an MPhil in Social and Developmental Psychology at the University of Cambridge and a BSc in Experimental Psychology at UCL. At LCF, Young-Jin teaches research methodology and statistics and runs his own research on the predictors of fashion preferences and behaviours. Young-Jin regularly presents his research at international conferences and has published in peer-reviewed journals. In his free time, he is a classical music journalist and runs a classical music blog, Where Cherries Ripen.

    Dr Ameerah Khadaroo is a Lecturer in Psychology, a Chartered Psychologist and an Early Career Researcher at UAL. She completed a PhD in Psychology at the University of Warwick. She also has degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). Prior to joining UAL, Ameerah lectured and undertook research at other universities. Ameerah is a member of the Psychology Research Ethics Panel. She has contributed to the press, academic journals and conferences in her main areas of expertise; notably developmental psychology, well-being, fashion and identity, parenting, qualitative research methods and mixed methods. Ameerah has a growing interest in exploring fashion from a developmental psychological perspective, particularly with a focus on fashion, well-being and identity among young people.

    Dr Jekaterina Rogaten is a Senior Lecturer in Fashion Psychology. Jekaterina obtained a BSc degree and a PhD in Psychology. She is a Fellow of Higher Education Academy and a BPS Chartered Member. Jekaterina has extensive teaching experience in psychology, especially quantitative research methods, as well as research experience working on multiple large-scale national, European, and international research projects. Her main expertise is in quantitative research methods and analytics. Jekaterina’s research areas involve learning analytics with a particular focus on learning gains, optimal performance, creativity, metacognition, emotions, flow, and motivation. Her latest projects involve research into the use of virtual exchanges in teaching and learning, psychological structures and processes in fashion-related context, fashion and body image, as well as enclothed cognition.

    Dr Zoi Zoupanou is a Specialist Technician in Psychology (Teaching & Learning). She obtained a BSc in Psychology (Hons) at University of Athens, a Diploma in Cognitive Behavioral Psychotherapy at University College London, an MSc in Psychological Research Methods at University of Exeter and a PhD at University of Surrey. She’s contributed  as peer reviewer with the Science Publishing Group: Psychology and Behavioral Science. She has published to peer review academic journals including the Europe’s Journal of Psychology, PLOS ONE, International Journal of Quantitative and Qualitative Research Methods and the Work. Her areas of interest include mixed qualitative and quantitative data analysis and methods. In her current role as specialist technician she’s presented workshops and taught activities on SPSS, NVIVO, Qualtrics and Excel at London College of Fashion. She’s supported students in groups and one to one scenarios. She is a Chartered Psychologist and a Mindfulness Teacher from the UK College of Mindfulness Meditation.

    Fees and funding

    Home fee

    £9,250 per year

    This fee is correct for 2023/24 entry and is subject to change for 2024/25 entry.

    Tuition fees may increase in future years for new and continuing students.

    Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

    International fee

    £25,970 per year

    This fee is correct for 2023/24 entry and is subject to change for 2024/25 entry.

    Tuition fees for international students may increase by up to 5% in each future year of your course.

    Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

    Scholarship search

    Entry requirements

    The standard minimum entry requirements for this course are:

    One or a combination of the following accepted full level 3 qualifications.

    • Three A Level Passes at Grade B or above (preferred subjects include Sociology, Biology, Mathematics, English, Philosophy, Economics, Politics, Business Studies and Psychology (please note, Psychology A Level needs to be passed at C or above)).
    • Distinction, Distinction, Merit at BTEC Extended Diploma (preferred subjects Art & Design);
    • Distinction Foundation Diploma in Art and Design;
    • Merit at UAL Extended Diploma;
    • Access Diploma or 120 new UCAS tariff points from the Access to HE Diploma;
    • 120 new UCAS tariff points (equivalent to 300 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
    • equivalent EU or non-EU qualifications;
    • or 25 IB Diploma;
    • and Six GCSE passes at grade A*-C or grade 9-4, including Maths and English.

    APEL (Accreditation of Prior (Experiential) Learning)

    Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

    • Related academic or work experience
    • The quality of the personal statement
    • A strong academic or other professional reference
    • OR a combination of these factors

    Each application will be considered on its own merit but we cannot guarantee an offer in each case.

    English Language Requirements

    IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements 

    Selection criteria

    The course team seeks to recruit students who can demonstrate:

    • A strong interest in the different roles of management within the fashion industry
    • Clear academic interest in psychology and business studies;
    • An engagement with analytical and evaluative activities particularly in the pursuit of understanding human behaviour;
    • An analytical problem solving approach
    • A proactive attitude
    • Self-motivation and an independent approach
    • An ability to multi-task
    • Strong numeracy skills
    • Able to communicate orally and in writing.

     

    Apply now

    This section includes all the information you need on how to apply, how your application is considered and what happens next.

    You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

    University code:          U65

    UCAS Code:                 C800

    Deferring your place

    This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

    Transfers

    If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

    • Year 2 - if you’ve completed 120 credits in Year 1.
    • Year 3 - if you’ve completely 240 credits in Years 1 and 2.

    Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

    Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

    Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

    Application deadline

    We recommend you apply by 18:00 PM (GMT) on  25 January 2023 for equal consideration. However this course will consider applications after that date, subject to places being available.

    You can only apply to the same course once per year. Any duplicate applications will be withdrawn. Applications for this course can only be accepted for this year of entry.

    What happens next

    All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

    How we notify you of the outcome of your application

    If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

    This section includes all the information you need on how to apply, how your application is considered and what happens next.

    There are 2 ways international students can apply to an undergraduate course:

    You must apply through UCAS, where you will need the following information:

    • University code – U65
    • UCAS course code – C800

    Read our immigration and visa information to find out if you need a visa to study at UAL.

    You can only apply to the same course once per year. Any duplicate applications will be withdrawn. Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted. Read the UAL international application advice for further information on how to apply.

    Deferring your place

    This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

    Transfers

    If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

    • Year 2 - if you’ve completed 120 credits in Year 1.
    • Year 3 - if you’ve completely 240 credits in Years 1 and 2.

    Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

    Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

    If you are an International applicant and studying outside the UK, please complete your Direct application and then contact us via your UAL Portal to ask to be considered for Year 2/Year 3.

    Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

    Application deadline

    We recommend you apply by 18:00 PM (GMT) on  25 January 2023 for equal consideration. However this course will consider applications after that date, subject to places being available.

    What happens next

    Immigration History Check

    Whether you are applying online via UCAS or through a UAL representative you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL.  Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

    Initial application check

    All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

    How we notify you of the outcome of your application

    If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

    After you apply

    After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

    Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

    Potential changes to course structure

    Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

    Webpage updates

    We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the enquiry form above.

    Careers

    All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

    LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
    • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
    • Access to to speaker programmes and events featuring alumni and industry.
    • Access to careers activities, such as CV clinics and one-to-one advice sessions.
    • Access to a graduate careers service
    • Access to a live jobsboard for all years.
    • Advice on setting up your own brand or company.
    Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.

    Career paths

    It is envisaged that graduates from this course and those who continue onto the MSc, will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.

    Some examples of potential graduate jobs are:

    • Consumer behaviour expert
    • Data analyst
    • R&D research scientist

    Alumni