BSc (Hons) Psychology of Fashion

Dr Mason Silveira is the BSc (Hons) Psychology of Fashion course leader and a lecturer in psychology. He completed his Master’s degree and PhD at the University of British Columbia (Vancouver, Canada), where his research investigated the neurobiology underpinning decision-making with cognitive effort costs. He subsequently spent two years as a postdoctoral researcher in the Experimental Psychology department at Oxford University before joining LCF. Mason is interested in how neuroscience and its related tools can inform fashion design and consumption, and in understanding the consumer decision-making process. In his spare time Mason enjoys going to art galleries, keeping up with emerging London designers, and upcycling old clothes (albeit with questionable results).

Dr Ameerah Khadaroo is a Lecturer in Psychology, a Chartered Psychologist and an Early Career Researcher at UAL. She completed a PhD in Psychology at the University of Warwick. She also has degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). Prior to joining UAL, Ameerah lectured and undertook research at other universities. Ameerah is a member of the Psychology Ethics Review Panel. She has contributed to the press, academic journals and conferences in her main areas of expertise; notably developmental psychology, well-being, fashion and identity, parenting, qualitative research methods and mixed methods. Ameerah has a growing interest in exploring fashion from a developmental psychological perspective, particularly with a focus on fashion, well-being and identity among young people.

Dr Young-Jin Hur is a lecturer in psychology. He completed a psychology PhD at University College London (UCL) in the field of empirical aesthetics with his thesis ‘An empirical aesthetics of the sublime and beautiful’. He holds an MPhil in Social and Developmental Psychology at the University of Cambridge and a BSc in Experimental Psychology at UCL. At LCF, Young-Jin teaches research methodology and runs his own research on the predictors of fashion preferences and behaviours. Young-Jin regularly presents his research at international conferences and has published in peer-reviewed journals. In his free time, he is a classical music journalist and runs a classical music blog.

Dr Anke Schat is the specialist technician for Psychology. She completed her MSc in Clinical Neuropsychology, after which she worked as a research executive for a global media agency. She enrolled as a junior researcher at Leiden University Medical Centre in The Netherlands, where she completed her PhD on anxiety disorders working with large naturalistic datasets. Here, she co-wrote a grant application for a post-doctoral research position funded by The Netherlands Organisation for Health Research and Development (ZonMW). Anke has an extensive teaching experience. In addition to working as a specialist technician, she is a member of the UAL board of ethics and the Psychology Ethics Review Panel. Her research interests include mental health and sustainable consumer behaviour.

Dr Jekaterina Rogaten is the course leader of the MSc Applied Psychology to Fashion and a senior lecturer in Psychology. Jekaterina obtained a BSc degree in Psychology and a PhD in Psychology. She is a fellow of Higher Education Academy, a member of Association of Business Psychology and a member of European Association on Learning and Instruction. She is also in the process of obtaining her BPS chartered membership. Jekaterina has extensive teaching experience. Her main research areas are learning analytics with a particular focus on learning gains, performance, progress, approaches to studying, creativity, metacognition, emotions, flow and motivation. She has collaborated on a number of large funded projects including national, European and International.

Dr Soljana Çili is a lecturer in Psychology. She has a first-class Bachelor of Psychology (Honours) and a PhD in Psychology. She is a Chartered Psychologist and has extensive teaching experience. She is a member of the Psychology Ethics Review Panel, as well as the College’s Academic Misconduct Panel, Research Degrees Sub-Committee, and REF Panel. Her research interests revolve around autobiographical memory, intrusive mental images, factors influencing the development of individuals’ sense of self and psychological well-being, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and has presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy.

Patrick Fagan is a part-time lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Ethics Review Panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why cute sells, and other marketing magic we just can't resist is with Pearson Business.