BSc (Hons) Psychology of Fashion

Dr Mason Silveira is the BSc (Hons) Psychology of Fashion Course Leader and a lecturer in psychology. He completed his Master’s degree and PhD at the University of British Columbia (Vancouver, Canada), where his research investigated the neurobiology underpinning decision-making with cognitive effort costs. He subsequently spent two years as a postdoctoral researcher in the Experimental Psychology department at Oxford University before joining LCF. Mason is interested in how neuroscience and its related tools can inform fashion design and consumption, and in understanding the consumer decision-making process. In his spare time Mason enjoys going to art galleries, keeping up with emerging London designers, and upcycling old clothes (albeit with questionable results).

Dr Soljana Çili is Senior Lecturer in Psychology. She has a first-class Bachelor of Psychology (Hons) and a PhD in Psychology. She is a Chartered Psychologist and Fellow of Advance HE (FHEA). She chairs the Psychology Research Ethics Panel and serves on the College’s Research Committee, Research Degrees Sub-Committee, Academic Misconduct Panel, and REF Working Group. Her research interests revolve around autobiographical memory, intrusive mental images, development of personality and the self, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy.

Patrick Fagan is a part-time lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an Associate Lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Research Ethics Panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why cute sells, and other marketing magic we just can't resist is with Pearson Business.

Dr. Maxi Heitmayer is a lecturer in Psychology. He holds a PhD in Psychological and Behavioural Science from the London School of Economics and Political Science and has a background in Sociological and Political Theory, as well as Social and Media Psychology. Maxi’s research interests revolve around smart device and technology use, smartphone & social media addiction, new research technologies, and augmented and virtual reality. His research mainly uses digital video ethnography techniques (SEBE) to study how users interact with their devices in naturally occurring contexts, what routines and behavioural patterns they have developed, and how this influences their decision-making processes, particularly regarding the use of time and the direction of attention. He also works on human interactions in digital spaces and virtual reality environments with a focus on social norms and culture.

Dr Young-Jin Hur is the course leader of the MSc in Applied Psychology in Fashion and an Early Career Researcher at UAL. He completed a psychology PhD at University College London (UCL) in the field of empirical aesthetics with his thesis ‘An empirical aesthetics of the sublime and beautiful’. He holds an MPhil in Social and Developmental Psychology at the University of Cambridge and a BSc in Experimental Psychology at UCL. At LCF, Young-Jin teaches research methodology and statistics and runs his own research on the predictors of fashion preferences and behaviours. Young-Jin regularly presents his research at international conferences and has published in peer-reviewed journals. In his free time, he is a classical music journalist and runs a classical music blog, Where Cherries Ripen.

Dr Ameerah Khadaroo is a Lecturer in Psychology, a Chartered Psychologist and an Early Career Researcher at UAL. She completed a PhD in Psychology at the University of Warwick. She also has degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). Prior to joining UAL, Ameerah lectured and undertook research at other universities. Ameerah is a member of the Psychology Research Ethics Panel. She has contributed to the press, academic journals and conferences in her main areas of expertise; notably developmental psychology, well-being, fashion and identity, parenting, qualitative research methods and mixed methods. Ameerah has a growing interest in exploring fashion from a developmental psychological perspective, particularly with a focus on fashion, well-being and identity among young people.

Dr Jekaterina Rogaten is a Senior Lecturer in Fashion Psychology. Jekaterina obtained a BSc degree and a PhD in Psychology. She is a Fellow of Higher Education Academy and a BPS Chartered Member. Jekaterina has extensive teaching experience in psychology, especially quantitative research methods, as well as research experience working on multiple large-scale national, European, and international research projects. Her main expertise is in quantitative research methods and analytics. Jekaterina’s research areas involve learning analytics with a particular focus on learning gains, optimal performance, creativity, metacognition, emotions, flow, and motivation. Her latest projects involve research into the use of virtual exchanges in teaching and learning, psychological structures and processes in fashion-related context, fashion and body image, as well as enclothed cognition.

Dr Zoi Zoupanou is a Specialist Technician in Psychology (Teaching & Learning). She obtained a BSc in Psychology (Hons) at University of Athens, a Diploma in Cognitive Behavioral Psychotherapy at University College London, an MSc in Psychological Research Methods at University of Exeter and a PhD at University of Surrey. She’s contributed  as peer reviewer with the Science Publishing Group: Psychology and Behavioral Science. She has published to peer review academic journals including the Europe’s Journal of Psychology, PLOS ONE, International Journal of Quantitative and Qualitative Research Methods and the Work. Her areas of interest include mixed qualitative and quantitative data analysis and methods. In her current role as specialist technician she’s presented workshops and taught activities on SPSS, NVIVO, Qualtrics and Excel at London College of Fashion. She’s supported students in groups and one to one scenarios. She is a Chartered Psychologist and a Mindfulness Teacher from the UK College of Mindfulness Meditation.