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BA (Hons) Fashion Marketing

College
LCF
Start date
September 2020
Course length
3 years / 4 years (with placement year in industry)
UCAS code
9K55

BA (Hons) Fashion Marketing teaches students marketing theory in the context of the fashion industry. The curriculum is delivered through industry-focused projects. You will learn about market and consumer needs and integrated marketing communications including the social and digital fashion  marketing and business strategy.

Why choose this course at London College of Fashion

    • Project focus: students work on consumer and industry-focused projects with opportunities to learn from industry professionals
    • Industry links: the course includes a short industry work placement and an optional placement year in industry
    • Career opportunities: graduates have progressed to post-graduate study or secured employment with fashion businesses in marketing and consumer insight roles
    • Professional body accreditation: the course has been accredited by The Chartered Institute of Marketing (CIM). This gives students the opportunity to gain professional qualifications through CIM Graduate Gateway and recognition of the high level of their professional skills.

Location

The course is based at High Holborn. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at High Holborn and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The BA Fashion Marketing course at London College of Fashion has been accredited by the CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

What's it like to study BA (Hons) Fashion Marketing at London College of Fashion?

Find out more about BA (Hons) Fashion Marketing at the Fashion Business School at London College of Fashion

Collaborative student project with ASOS

Students collaborated to develop and present a new concept to launch in 2017.

Fashion Business School Summit 2016

Each year, London College of Fashion hosts a Fashion Business School Summit, showcasing the graduate talent from the fashion business courses. The event includes, talks, workshops and student work.

Latest news from this course

Student Life: Budget tips on campus

Welcome to all our new students on campus! A lot of view will have just moved to London, and we know it’s an expensive city to live in as a student. So here are our tips in order to save while studying at LCF.

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Business facilities at JPS and High Holborn

Fashion business facilities

Take a tour of our fashion business facilities at John Prince's Street and High Holborn.

Canteen, Mare Street
Canteen, Mare Street Photography by: Ideal Insight

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

Introduction 

BA (Hons) Fashion Marketing teaches students fundamental marketing theory in the context of the fashion industry. This prepares graduates for postgraduate study or a career in fashion marketing and associated business functions.  

What to expect 

  • The dynamic curriculum is delivered through challenging industry-focused projects, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types 

  • You will learn to determine  market and  consumer needs, plan and execute integrated marketing communications  including the latest  in  social and digital fashion marketing  and international business strategy.   

  • BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation.   

Work experience and opportunities 

Students will be given the opportunity to undertake an optional industry placement year between the second and final year of the course which will enhance the employability of students by offering valuable experience and contacts within the industry as well as earning an additional Diploma in Professional Studies qualification. 

Mode of study 

BA (Hons) Fashion Marketing runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks. 

Course units

Year One 

Introduction to the Fashion Business for Fashion Marketing  introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course. 

Principles of Fashion Marketing  introduces you to what marketing is and how it is defined. You will learn about the role of marketing, its cross-functional importance and its contribution to fashion business success. You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix.  

The  Global Fashion Branding: Theory  unit will develop your understanding of the brand building and brand management process in the fashion industry. You will learn how fashion businesses build brand identity, brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. to evaluate brand performance for a fashion business operating internationally. 

Fashion Cultures and Histories introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment.   Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit. 

The  Global Fashion Branding: Communications unit will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of the marketing communications mix to generate campaigns and PR strategy. 

Better Lives: This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’. 

Year two 

You will study a  Cultural and Historical Studies  unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment. 

The Researching Consumer Behaviour and Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will apply market research methods and evaluate consumer behaviour in different parts of the world. 

The Social and Digital Marketing unit develops your understanding, application and evaluation of contemporary marketing approaches and practices. The social and digital marketing landscape will be explored in a global context and related to the broader concepts of customer acquisition and relationship marketing. 

The  Work Experience Based Learni ng unit gives you the opportunity to apply your subject knowledge in a work-based context.  

Professional placement year (optional) 

You can opt to undertake the Diploma in Professional Studies (the Diploma), a University of the Arts London Award for a period of industrial placement of at least 30 weeks duration. There is flexibility to combine a work placement overseas (minimum 20 weeks) with a period of overseas study (minimum 10 weeks).  

Final year 

The Futures and Innovation unit looks at current issues affecting the fashion industry in general and fashion marketing in particular.  You will explore various trend indicators that are likely to point to important influencing factors in the future.  

The Fashion  Marketing Strategy  unit develops your understanding of corporate strategy and business models to enable you to analyse fashion strategies at corporate and business levels. You can choose a specialist option that reflects your course and career aspirations. 

The  Final Major Project gives you the opportunity to develop a project within the general area of fashion marketing. This can reflect your particular interests and future career aspirations, and the final outcome of your project will be a considerable body of work as well as a graduate exhibition. 

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated achievement of the course outcomes:

  • Academic skills, design thinking for textiles and other workshops
  • Brainstorming sessions
  • Briefings, tutorials and feedback
  • Collaborative group project work
  • Lectures and seminars
  • Library and workshop inductions
  • Museum, gallery and other visits
  • Online learning
  • Presentations
  • Research methods
  • Studio teaching

Assessment methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
     
  • Essays, reports and ​dissertation
     
  • Final show examination
     
  • Mid-year reviews
     
  • Peer assessment
     
  • Portfolio of work
     
  • Presentation
     
  • Student self-evaluation
     
  • Tutorials

Staff

Dr Natascha Radclyffe-Thomas is the course leader for BA (Hons) Fashion Marketing and has also been awarded the National Teaching Fellowship Award. The National Teaching Fellowship Scheme (NTFS) celebrates excellent practice and outstanding achievement in learning and teaching in higher education. As a senior fellow of the Higher Education Academy she has extensive international teaching experience, both studio-based and theoretical, in the UK, Asia and the US.  Dr Radclyffe-Thomas has a background in fashion design, product development and marketing as a partner in the award-winning London-based directional childrenswear label Miss Fleur. Dr Radclyffe-Thomas is an active researcher who has published and presented conference papers internationally on research interests including the Chinese fashion industry, cross-cultural fashion marketing, e-learning, place marketing and the geography of creativity, sustainability and social entrepreneurship. Recent research looks at how issues such as culture, heritage, city-branding and social enterprise manifest themselves in contemporary fashion marketing in the West and Asia and how cities such as London and Shanghai build fashion identities through their engagement with city branding. View Dr Radclyffe-Thomas's full profile here.

Edwin Phiri is a fellow of the Chartered Institute of Marketing and subject leader (Marketing) in the Fashion Business School at LCF. Edwin has an MBA in Strategic Marketing and is a passionate and keen marketer whose subject and research interests include: marketing, marketing communications, branding management and strategy.

Olga Mitterfellner is an internationally experienced fashion marketing professional and lecturer specialising in strategic fashion branding, marketing and PR. Olga holds a BA in Fashion Design and Fashion Marketing and an MA in Textile Futures and is a fashion blogger (fashionblogga) and contributing editor to the academic online platform Worn Through. Olga has worked in the fashion industry in Europe and Asia and is fluent in five languages. Olga is a member of the British Sociological Association and the Association of Dress Historians and an Associate and Chartered member of the International Textile Institute and continues to research smart textiles and contribute to textiles through her own label, Fuselage.

Rosemary Varley is the subject director (marketing and retail) and research coordinator for the Fashion Business School and is responsible for academic curriculum and research development. She teaches fashion brand strategy across courses and her research interests focus on the relationship between fashion brands and their retail environment. She has authored Retail Product Management, co-authored Principles of Retail Management, and presented a wide variety of conference papers.View Rosemary Varley's full profile here.

Edward Stammers is (Acting) programme director for the Fashion Business Programme.

Louise Stuart Trainer is a Lecturer in cosumer insights. With 10 years’ experience in trend forecasting, Louise’s knowledge of consumer research, insights and innovation informs her role as Lecturer in Consumer Insights at the Fashion Business School, LCF. Louise teaches prospective fashion business professionals how to innovate and think ahead in order to succeed in the fashion industry. Louise seeks to open students’ eyes to the world around them, showing them how to pinpoint trends, and to develop new ideas through creative thinking. She brings her expertise in trend forecasting to the fashion business environment, underpinning ideas for campaigns, events and new products with an understanding of how they link to current and future macro trends. Externally, Louise works on freelance projects that utilise her abilities to research, write and compile tailored trend forecasting reports for trend agencies. This includes research into sectors, demographics and geographical areas, to uncover potential for brands to innovate around consumer preferences and to inform new product development.

Rob Lakin is the creative director for the Fashion Business School, and started his career designing fashion menswear, womenswear and childrenswear, working for a number of brands within Coats Viyella plc and the Sears Group plc. He has extensive experience of Far East product development, manufacturing, sourcing, and CMT operations. From 2008 to 2013 Rob headed up London College of Fashion’s Flexible Programme: a unique specialist portfolio of part time undergraduate courses representing fashion business, fashion media, and fashion design. He has been responsible for enhancing the student experience through the development of a creative curriculum, with a variety of live industry collaborative projects including CoolBrands, Brands Incorporated, and Amnesty International. Rob continues to make a major contribution to the creative identity of the School through the design and development of new courses aimed at international students allowing them to successfully prepare for an exciting academic undergraduate career at London College of Fashion.

Craig Crawford is founder of CrawfordIT, a London-based consultancy that drives momentum and growth through digital innovation for brands such as Hugo Boss, Jaeger, matchesfashion.com, Diane von Furstenberg, MaxMara, and Tory Burch.  Prior to this, Craig Crawford was Burberry’s VP in IT Strategy, Architecture and Relationships for seven years. As a creative with nearly 30 years’ experience in global fashion brands, Craig is often referred to as “the right brain of IT.” Craig is also chairman of Product Innovation Apparel, where he connects global industry leaders and technology innovators. He advises fashion tech start-ups in both the UK and US. His articles, videos, and webcasts appear on both sides of the Atlantic. As an Adviser for London College of Fashion, Craig brings industry relevance to the classroom.

Johnny Martin FCA is Entrepreneur in Residence at London College of Fashion. He is professionally, The Numbers Coach – an experienced director who now passionately explains business numbers and jargon to help young businesses find their business model. He is a British Library Business & IP Centre partner and runs regular workshops, as well as being a mentor for the Royal College of Art Innovation Unit.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
  • Distinction at Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements 

Selection criteria

The course team seeks to recruit students who can demonstrate:

  • A strong interest in fashion marketing theory and practice
  • Analytical problem solving skills, and the potential to develop professional, communication and business skills necessary for future industry challenges
  • Curiosity about fashion consumers’ needs and how they want to buy fashion products and services across a range of markets
  • Fashion industry experience
  • Motivation to succeed on the course and work in the fashion industry

Applicants could consider these questions when writing their Personal Statement:

  • Why do you want to study BA Fashion Marketing at London College of Fashion
  • Which units are you particularly interested in studying, and why
  • How do you plan to use your studies in your future career
  • What do you think are the key skills and attributes a fashion marketing professional needs
  • How do these match your personal skillset

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 9K55

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Entry to Year 2 or Year 3

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

How we assess your application

All application forms, personal statements and references are read and considered by the course team against the entry requirements and selection criteria listed above. If you have achieved or expect to achieve the standard entry requirements you will be invited to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome.

There are three ways international students can apply to an undergraduate course at London College of Fashion:

If you choose to apply though UCAS – Universities and Colleges Admissions Service – you will need the following information:

University code:          U65

UCAS Code:                 9K55

You can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate application will be withdrawn.

For further advice on how to apply please visit the UAL International Application page.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Entry to Year 2 or Year 3

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

Immigration History Check

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections. If the academic team wish to consider your application further, you will be invited to attend an interview either in person or via telephone where an international academic will ask you questions to establish your suitability for the course.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to attend an interview.

Please note that if you are unable to attend interview, the College may not be able to re-schedule.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.


After you apply

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and What we look for sections.

International applicants will undertake an interview (in person or by telephone) and the outcome will be communicated to you.

If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

Deferred entry

Deferred entry is normally only allowed in exceptional circumstances. Please contact us before you submit your application if you are considering applying for deferred entry.

Interview week

Applicants on some courses may be invited to attend an Interview. Further details will be sent to you with your interview letter, confirming location and date. International applicants should contact the Admission Office by emailing lcf.international@arts.ac.uk about portfolio requirements (if applicable), interview times and dates.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the register your interest form above.

Fees & Funding

Home / EU fee

£9,250

This applies for the 2020/21 academic year.

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£22,920

This applies for the 2020/21 academic year.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page. Please note that whilst membership of the CIM is paid by LCF at no cost to students, there is a fee of approximately £145 payable directly to the CIM to enrol for a mandatory module to complete the Certificate in Professional Marketing. The Fashion Business School provides tutorial support free of charge for students who opt to take the additional module.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarship search

Careers and alumni

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career Paths

Graduates from BA (Hons) Fashion Marketing have progressed to postgraduate study, have started their own fashion businesses, are working as influencers, stylists and digital marketing consultants and have secured jobs in a variety of roles with fashion and other businesses. Recent alumni are working at Boden, British Airways, Dorothy Perkins, Monsoon Accessorize, Chanel, Ocado and SpaceNK.
Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.

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