Tony Cooper is the course leader in BA (Hons) Fashion Marketing at LCF. He has worked as a senior executive in consumer goods marketing for more than 20 years. Tony holds a master’s degree in marketing from RMIT and bachelor’s degrees in business and sociology from Monash University Australia. Tony’s doctoral thesis investigates social media engagement focusing on governance issues in the strategic management of online fashion brand communities. His research interests include; social media in relationship marketing, (virtual) brand communities, customer engagement, the co-creation of value using social media and the consumption of fashion.
Edwin Phiri is a chartered marketer and a senior lecturer and specialist subject leader for fashion marketing in the fashion business school. He has over 20 years’ experience in marketing and marketing related subjects and has an enriched portfolio career of industry, academic and consultancy roles. His current research interest includes sustainable fashion marketing, sustainable businesses and strategic planning and management. Edwin is engaged in early studies in pursuit of his PhD exploring inclusivity for wheelchair using disabled consumers in UK fashion high street retailers.
Luis Parada. Prior to joining the BA (Hons) Fashion Marketing team, Luis was tutor and programme manager (foundation year) at ISC Istituto Marangoni, London. He has been the course leader in Fashion Design and lecturer at Modatex and Citex, Porto, Portugal, lecturing fashion marketing to fashion design students and marketing to fashion business courses. Luis has worked as a trend researcher, co-coordinating the Portuguese Colour Proposal and a delegate at InterColor representating ANIVEC / APIV and as freelance consultant at 'from Portugal' - International Textile and Apparel Product Presentation Forums. Read Luis Parada's full profile here.
Louise Stuart-Trainor is a lecturer in Consumer Insights. Her background was initially in fashion design, but most of her career has been spent in trend forecasting. She has worked for Fashion Snoops, Stylesight and WGSN and for the past four years, she has been a freelance consultant, researching and creating reports for trend forecasting agencies, as well as journalism, and advising small businesses. Through trend forecasting agencies such as The Future Laboratory and WGSN, she has consulted with the likes of Samsung, Ralph Lauren, Shiseido, Nike and ASOS on a wide range of bespoke projects. Her specialism is translating and interpreting trends for specific brands, ranging from consumer trends to sustainability, technology and communications.
Minal Malik is a lecturer at the London College of Fashion, working on several units across the BA Fashion Marketing course. Her background includes working with luxury brands such as Burberry and Net-A-Porter within their emerging markets, marketing, and social media departments. She was a fashion editor at Paper Magazine, and for the past several years has been a freelance consultant, writing and styling for publications such as Vogue, Who What Wear, OK!, and other publications. Her specialism is marketing, editorial and personal styling. Read Minal Malik's full profile here.
Dr Francesca Bonetti is a Lecturer in Fashion Marketing at undergraduate and postgraduate level at London College of Fashion. She holds a PhD in strategic management with a focus on fashion retail innovation from the School of Materials at The University of Manchester. Francesca's research interests involve the digital transformation of retailing and businesses from a managerial perspective. She has international industry experience in marketing communications and retail and business development in the fashion and apparel sector; she currently consults for fashion brands, retailers and start-up companies on distribution strategies, communications strategies and the use of consumer-facing technology.
Dr. Cigdem Gogus is an experienced academic, marketing practitioner and researcher, with a background in sales, business development and entrepreneurship. She has an MBA in e-business (Cass) and a PhD in Consumer Behaviour and Marketing (Henley). Her expertise lies in consumer behaviour, e-commerce, digital marketing, and start-up’s. Cigdem has taught across a wide range of marketing topics at both undergraduate and postgraduate levels with in-depth knowledge of marketing theory, research methods as well as broader theoretical knowledge of social sciences and business management. Her work experience includes; market research, merchandising, sales and business development, starting and running a successful e-commerce business.
Dr Paul Marsden is a chartered psychologist researching the impact of digital technology on consumer behaviour and wellbeing. He works as a consultant consumer psychologist to Brand Genetics and WPP Digital, where he helps fashion brands understand their consumers using psychological insight. Paul curates digitalwellbeing.org, a knowledge-base of emerging evidence on the influence of technology on human wellbeing.
Peter Rees has over 40 years of international business experience, over half of which has been in marketing. A skilled strategic marketer and a creative communicator and an experienced business consultant, he is also the holder of a number of academic roles including senior examiner at the Chartered Institute of Marketing. He was also formerly the associate professor of Global Marketing Strategy at The American International University in London. His specialities include marketing communications and digital media.
Karen Manville is an associate lecturer at London College of Fashion and is currently completing her doctoral studies in consumer psychology.
Dr Nina Van Volkinburg is a Lecturer in Fashion Retail and a commentator and marketing consultant focused on integrating sustainability and circular practice into meaningful business strategy. Her doctoral research with the University of Exeter explored the effects of digital disruption on the value creation processes in the fashion industry. She has previously been featured on BBC News, written for Achtung Magazine, ASBO, Modern Melange (founder), Pigeons and Peacocks, Positive Luxury, among other titles, and is a contributor for Fashion4Development, AustrianFashion.net and ShowStudio. Nina is regularly invited as a guest speaker, panellist and moderator, and consults with fashion organisations on developing purpose-driven marketing strategies.
Dr Shahpar Abdollahi holds a Ph.D. in Management Science from King’s College London. Her Doctoral research focused on innovation and the role of networks in the success of new product development. She holds a M.Sc. in International Business from the University of Groningen, with a specialisation in International Marketing. Before joining LCF, Shahpar held research, lecturing and supervisory positions at King’s College London, Cranfield Business School, University of Essex, London College of Fashion (LCF) and Instituto Marangoni. Given her professional background, Shahpar is particularly interested in Luxury Branding, Fashion Marketing and Fashion Management.
Dr Misha Xu is a lecturer in Digital Marketing at LCF. Prior to joining the BA (Hons) Fashion Marketing team, Misha was a Teaching Fellow at the Institute of Digital Technologies and the Institute of Innovation and Entrepreneurship, Loughborough University London. Misha holds a doctoral degree in Marketing and a master's degree in Marketing Communication from the University of Birmingham. Her current research interests include consumer behaviour, impulse buying, ethical consumption, normative influence, social marketing, and corporate social responsibility.
Dr Haidy Ashour joined London College of Fashion in July 2020 from Hull University School of Business, Law and Politics. She is an Associate Fellow of Higher Education Academy (HEA), UK. She has broad teaching experience for marketing modules delivered across undergraduate and postgraduate levels. Her core interests are in the areas of sustainability marketing and ethical consumption, and buyer behaviour, in the traditional retailing as well as e-tailing context.