Introduction to the Fashion Business for Fashion Marketing introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course.
The Principles of Fashion Marketing introduces you to what marketing is and how it is defined. You will learn about the role of marketing, its cross-functional importance and its contribution to fashion business success. You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix.
The Global Fashion Branding: Theory unit will develop your understanding of the brand building and brand management process in the fashion industry. You will learn how fashion businesses build brand identity, brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. to evaluate brand performance for a fashion business operating internationally.
Fashion Cultures and Histories introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment. Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit.
The Global Fashion Branding: Communications unit will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of the marketing communications mix to generate campaigns and PR strategy.
Better Lives This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’.
The Cultural and Historical Studies unit, Critical Issues in Fashion Research, will broaden or deepen your learning of areas relating to your interests in your chosen field. You will participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
The Researching Consumer Behaviour and Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will apply market research methods and evaluate consumer behaviour in different parts of the world.
The Social and Digital Marketing unit develops your understanding, application and evaluation of contemporary marketing approaches and practices. The social and digital marketing landscape will be explored in a global context and related to the broader concepts of customer acquisition and relationship marketing.
The Work Experience Based Learning unit gives you the opportunity to apply your subject knowledge in a work-based context.
The Diploma in Professional Studies carries 120 credits, and constitutes an independent award. Credits achieved on the Diploma are not part of the final degree award.
The Diploma year is a single unit, undertaken as a form of full time study, with placement activity at its core. For those who take up the option of studying the Diploma, the experience is designed to be an integrated and assessed part of a student’s journey through the course. It allows students the opportunity to experience the atmosphere, pace and discipline of working in the industry, through total involvement in the day-to-day activities of a company. It will build on the knowledge gathered through course work to practically demonstrate the roles and functions, and operations typical of the fashion industry and the student’s chosen specialism.
The Futures and Innovation unit looks at current issues affecting the fashion industry in general and fashion marketing in particular. You will explore various trend indicators that are likely to point to important influencing factors in the future.
The Fashion Marketing Strategy unit develops your understanding of corporate strategy and business models to enable you to analyse fashion strategies at corporate and business levels. You can choose a specialist option that reflects your course and career aspirations.
The Final Major Project gives you the opportunity to develop a project within the general area of fashion marketing. This can reflect your particular interests and future career aspirations, and the final outcome of your project will be a considerable body of work as well as a graduate exhibition.