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Undergraduate

BA (Hons) Fashion Marketing

Five dark-haired male models in luxury suits.
Student work by Antonia Barath | BA (Hons) Fashion Marketing | London College of Fashion | University of Arts London
College
London College of Fashion
Start date
September 2022
Course length
3 years / 4 years (with placement year in industry)
UCAS code
9K55

BA (Hons) Fashion Marketing provides a broad theoretical and practical base from which to launch your career in the fashion industry. The curriculum emphasises the development and application of creative marketing strategies in a dynamic business and social environment. Through industry-focused projects based on problem solving, you will learn about market and consumer needs and integrated marketing communications including social and digital fashion marketing and business strategy development.

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course.

Visit the Courses with places available page for a full list of UAL courses that are open for application.

Re-approval

Please note this course is undergoing re-approval. This is the process by which we ensure the course continues to provide a high quality academic experience. During re-approval there may be some changes to the course content displayed on this page. Please contact us if you have any questions about the course.

Why choose this course at London College of Fashion

    • Career opportunities: graduates have progressed to post-grad study or secured employment with fashion businesses in a broad range of marketing related roles including brand management, advertising and communication, PR, consumer insights, social media and digital marketing.
    • Industry links: the course includes a short industry work placement and an optional placement year in industry.
    • Professional body accreditation: the course has been credited by The Chartered Institute of Marketing (CIM). This gives students the opportunity to gain professional qualifications through the CIM Accredited Degree and recognition of the high level of their professional skills.

Location

The course is based at High Holborn. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

LCF’s move

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2023. This is part of a new development for London, prioritising culture, education and innovation, known as East Bank. Some students studying this course from September 2021 may start their studies in High Holborn and transfer to LCF’s new site in East London to complete them. Please see LCF’s move to the Olympic Park for more information about the College’s relocation.

Chartered Institute of Marketing

CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world.
Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training
courses and world-renowned qualifications, enable modern marketers to thrive in their roles and deliver long-term success for businesses.
In addition to graduating with a degree, students studying BA (Hons) Fashion Marketing will be able to gain an industry-recognised qualification at an accelerated pace. London College of Fashion has developed strong links with CIM and our teaching content has been developed alongside CIM’s learning outcomes to ensure that course content is aligned to industry requirements. Maureen Wincott, Learner Partnerships Manager at CIM, said: “We are delighted to continue our partnership with London College of Fashion. Students now only need to pass one module to complete the CIM Certificate in Professional Digital Marketing. This will help students kickstart their marketing careers and fast-track their development”.

Student and graduate work

  • Kaya-Levi-Emmanuel-Carr-Graduate-Showcase-2021.jpg
    , Student work by Kaya Levi Emmanuel Carr | BA (Hons) Fashion Marketing | London College of Fashion | 2021
  • Apranji-Sarah-Kerketta-Graduate-Showcase-2021.jpg
    , Student work by Apranji Sarah Kerketta | BA (Hons) Fashion Marketing | London College of Fashion | 2021
  • Sophie-Tynkevitch-Graduate-Showcase-2021.jpg
    , Student work by Sophie Tynkevitch | BA (Hons) Fashion Marketing | London College of Fashion | 2021

Studying BA (Hons) Fashion Marketing at LCF

Find out more about BA (Hons) Fashion Marketing at the Fashion Business School at London College of Fashion.

Collaborative student project with ASOS

The LCF collaboration provided BA Fashion Buying & Merchandising, BA Fashion Marketing and BA Fashion Visual Merchandising and Branding students with unique insight and opportunity to explore this leading young fashion retailer and the digital market place on a global scale.

Fashion Business School Summit 2016

Each year, London College of Fashion hosts a Fashion Business School Summit, showcasing the graduate talent from the fashion business courses. The event includes, talks, workshops and student work.

Latest news from this course

LCF facilties

  • An image of the LCF library at John Prince's Street
    Credit: © Ana Escobar © Ana Escobar, An image of the LCF library at John Prince's Street © University of Arts London
    Library and archives

    Take a tour of LCF's world renowned fashion library, ideal for research and study.

  • Scientists in labs wearing white robes and using different tools to create cosmetic products
    MSc Cosmetic Science students working in the labs
    FBS facilities

    Take a tour of our fashion business facilities at John Prince's Street and High Holborn.

  • Canteen, Mare Street
    Canteen, Mare Street Photography by: Ideal Insight
    Social spaces

    Explore the social spaces across LCFs six sites to study, relax or meet friends.

Course overview

Introduction 

BA (Hons) Fashion Marketing teaches students fundamental marketing theory in the context of the fashion industry. This prepares graduates for postgraduate study or a career in fashion marketing and associated business functions.  

What to expect 

  • The dynamic curriculum is delivered through challenging industry-focused projects, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types. 
  • You will learn to determine  market and  consumer needs, plan and execute integrated marketing communications  including the latest  in  social and digital fashion marketing  and international business strategy. 
  • BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation. 

Work experience and opportunities 

Students will be given the opportunity to undertake an optional industry placement year between the second and final year of the course which will enhance the employability of students by offering valuable experience and contacts within the industry as well as earning an additional Diploma in Professional Studies qualification. 

Mode of study 

BA (Hons) Fashion Marketing runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks. 

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

Year One 

Introduction to the Fashion Business for Fashion Marketing introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course. 

The Principles of Fashion Marketing introduces you to what marketing is and how it is defined. You will learn about the role of marketing, its cross-functional importance and its contribution to fashion business success. You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix.  

The Global Fashion Branding: Theory unit will develop your understanding of the brand building and brand management process in the fashion industry. You will learn how fashion businesses build brand identity, brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. to evaluate brand performance for a fashion business operating internationally. 

Fashion Cultures and Histories introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment. Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit. 

The Global Fashion Branding: Communications unit will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of the marketing communications mix to generate campaigns and PR strategy. 

Better Lives This unit will provide you with a solid understanding of LCF’s core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’. 

Year two 

The Cultural and Historical Studies unit, Critical Issues in Fashion Research, will broaden or deepen your learning of areas relating to your interests in your chosen field. You will participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment. 

The Researching Consumer Behaviour and Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will apply market research methods and evaluate consumer behaviour in different parts of the world. 

The Social and Digital Marketing unit develops your understanding, application and evaluation of contemporary marketing approaches and practices. The social and digital marketing landscape will be explored in a global context and related to the broader concepts of customer acquisition and relationship marketing. 

The Work Experience Based Learning unit gives you the opportunity to apply your subject knowledge in a work-based context.  

The Diploma in Professional Studies carries 120 credits, and constitutes an independent award. Credits achieved on the Diploma are not part of the final degree award.

The Diploma year is a single unit, undertaken as a form of full time study, with placement activity at its core. For those who take up the option of studying the Diploma, the experience is designed to be an integrated and assessed part of a student’s journey through the course. It allows students the opportunity to experience the atmosphere, pace and discipline of working in the industry, through total involvement in the day-to-day activities of a company. It will build on the knowledge gathered through course work to practically demonstrate the roles and functions, and operations typical of the fashion industry and the student’s chosen specialism.

Final year 

The Futures and Innovation unit looks at current issues affecting the fashion industry in general and fashion marketing in particular.  You will explore various trend indicators that are likely to point to important influencing factors in the future.  

The Fashion Marketing Strategy unit develops your understanding of corporate strategy and business models to enable you to analyse fashion strategies at corporate and business levels. You can choose a specialist option that reflects your course and career aspirations. 

The Final Major Project gives you the opportunity to develop a project within the general area of fashion marketing. This can reflect your particular interests and future career aspirations, and the final outcome of your project will be a considerable body of work as well as a graduate exhibition. 

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated achievement of the course outcomes:

  • Lectures
  • Seminars
  • Workshops
  • Tutorials
  • Visiting speakers
  • Self-directed study
  • Online learning
  • Collaboration

Assessment methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Individual and group projects
  • Essays
  • Business reports
  • Presentations
  • Industry projects
  • Exams
  • Dissertation
  • Posters

Staff

Anthony McGrath is the Course Leader for the BA Fashion Marketing Course at the London College of Fashion, University of the Arts, London. Anthony’s experience stretches over twenty years and encompasses numerous streams of the Fashion industry including Marketing and Communications, Styling, Journalism and Creative Direction. This has lead him to consult and collaborate with brands as diverse as The BBC, Jaguar, Peroni, The Boohoo Group and Vogue Italia.

Anthony’s work has appeared in such leading publications as The Saturday Times Magazine, Marie Claire (UK), The Independent Magazine, The LA Times Magazine, UpStreet, Mens Health (UK, IT, US) and GQ (FR).

Anthony’s key areas of specialisms are in Contemporary Marketing and Communications, Fashion Retail Analysis, Employability and the Menswear Market, where he is often asked for his opinion by such national and international media outlets as BBC Radio London, Radio 5 Live, RTE, SWT and BBC News. Read Anthony McGrath's full profile here.

Luis Parada Prior to joining the BA (Hons) Fashion Marketing team, Luis was tutor and programme manager (foundation year) at ISC Istituto Marangoni, London. He has been the course leader in Fashion Design and lecturer at Modatex and Citex, Porto, Portugal, lecturing fashion marketing to fashion design students and marketing to fashion business courses. Luis has worked as a trend researcher, co-coordinating the Portuguese Colour Proposal and a delegate at InterColor representating ANIVEC / APIV and as freelance consultant at 'from Portugal' - International Textile and Apparel Product Presentation Forums. Read Luis Parada's full profile here

Minal Malik is a lecturer at the London College of Fashion, working on several units across the BA Fashion Marketing course. Her background includes working with luxury brands such as Burberry and Net-A-Porter within their emerging markets, marketing, and social media departments. She was a fashion editor at Paper Magazine, and for the past several years has been a freelance consultant, writing and styling for publications such as Vogue, Who What Wear, OK!, and other publications. Her specialism is marketing, editorial and personal styling. Read Minal Malik's full profile here.

Louise Stuart-Trainor is a lecturer in Consumer Insights. Her background was initially in fashion design, but most of her career has been spent in trend forecasting. She has worked for Fashion Snoops, Stylesight and WGSN and for the past four years, she has been a freelance consultant, researching and creating reports for trend forecasting agencies, as well as journalism, and advising small businesses. Through trend forecasting agencies such as The Future Laboratory and WGSN, she has consulted with the likes of Samsung, Ralph Lauren, Shiseido, Nike and ASOS on a wide range of bespoke projects. Her specialism is translating and interpreting trends for specific brands, ranging from consumer trends to sustainability, technology and communications.

Dr Shahpar Abdollahi holds a Ph.D. in Management Science from King’s College London. Her Doctoral research focused on innovation and the role of networks in the success of new product development. She holds a M.Sc. in International Business from the University of Groningen, with a specialisation in International Marketing. Before joining LCF, Shahpar held research, lecturing and supervisory positions at King’s College London, Cranfield Business School, University of Essex, London College of Fashion (LCF) and Instituto Marangoni. Given her professional background, Shahpar is particularly interested in Luxury Branding, Fashion Marketing and Fashion Management.

Dr Cigdem Gogus is an experienced academic, marketing practitioner and researcher, with a background in sales, business development and entrepreneurship. She has an MBA in e-business (City University Business School, London) and a PhD in Consumer Behaviour - Marketing (Henley Business School). Her expertise lies in consumer behaviour, e-commerce, digital marketing, and start-up’s. Cigdem has taught across a wide range of marketing topics at both undergraduate and postgraduate levels. She has overseen countless Master’s dissertations. She has in-depth knowledge of marketing theory, research methods as well as broader theoretical knowledge of social sciences and business management. Her work experience includes; market research, merchandising, sales and business development, starting and running a successful e-commerce business. Cigdem regularly attends academic and business conferences run by: The Association for Consumer Research, Market Research Society, Association for Qualitative Research and ESOMAR.

Edwin Phiri is a marketing expert. A senior lecturer and specialist subject leader for fashion marketing in the fashion business school at LCF. He has over 25 years experience in marketing and marketing related subjects and has an enriched portfolio career of industry, academic and consultancy roles.

He is also module leader for the Applied Business and Marketing Strategy for Disability Developments on the MSc Design, Disability Innovations at UCL collaboratively delivered with Loughborough, GDI Hub and LCF.

With a passion for Inclusive Marketing, Edwin’s multidisciplinary research interests include responsible business model design, social purpose, branding, consumer behaviour, fashion sustainability, strategy, equality, diversity and inclusion.

His PhD research explores how UK physical retail could enhance access and inclusivity for wheelchair using shoppers by adopting inclusive marketing management practices that are friendlier to their needs.

Dr Misha Xu is a lecturer in Digital Marketing at LCF. Prior to joining the BA (Hons) Fashion Marketing team, Misha was a Teaching Fellow at the Institute of Digital Technologies and the Institute of Innovation and Entrepreneurship, Loughborough University London. Misha holds a doctoral degree in Marketing and a master's degree in Marketing Communication from the University of Birmingham. Her current research interests include consumer behaviour, impulse buying, ethical consumption, normative influence, social marketing, and corporate social responsibility.

Dr Francesca Bonetti is a Senior Lecturer (Associate Professor) in Marketing at the London College of Fashion, University of the Arts London, London, UK, and a Visiting Lecturer at universities across Europe, the USA and Asia. She is currently a Visiting Scholar at USC Marshall School of Business, conducting a research project on technological innovation in the fashion and creative industries across the USA West Coasts (Los Angeles area), UK (London area) and Europe. Her research interests focus on business technological innovation across cultures in the fashion and creative industries, and the digital transformation of retailing. Her PhD (University of Manchester, UK, 2020) explored the adoption of consumer-facing technologies in fashion retail settings from a managerial perspective. Her interests also include luxury fashion retailing in China and the consumption of fashion goods by Asian consumers. Her work is published in academic journals such as the Journal of Retailing and Consumer Services and the International Journal of Technology Marketing, among others, and in a number of books. She has international industry experience in marketing communications and retail and business development in the fashion and apparel sector. She currently consult for fashion brands, retailers and startup companies on distribution strategies, communications strategies and the use of consumer-facing technology.

Dr Nina Van Volkinburg is the course leader for MA Strategic Fashion Marketing. She is passionate about circular economy and fashion’s transformation towards sustainable strategies through emerging technologies. She is an ethnographer by training with her research focusing on value co-creation and service ecosystems and has written multiple published case studies. Additionally, Nina has consulted for various organisations focused on sustainable practice including The Sustainable Angle and Fashion4Development (amongst others). She regularly comments on the wider fashion industry for platforms including BBC World News, as well as fashion-focused press including Elle, Showstudio, Achtung, and Wardrobe Crisis. Her work within fashion sustainability has been featured in Vogue, Textilwirtschaft, Tank Magazine, and The Telegraph. Moreover, Nina is the co-founder of the world’s first B2C fashion upcycling platform, RETURE, which grew a global community of fashion designers to revive and transform customers’ garments from old to new. Within 1 year of launching, the company welcomed over 60 designers to the platform, collaborated with sustainable organisations including Fashion Revolution, and were invited to take part in in-person pop-ups including Selfridges & Co. and Westfield. She holds a BA and PhD in Marketing from the University of Exeter, as well as a MA in Strategic Fashion Marketing from London College of Fashion.

Dr Shuyu Lin’s expertise lies in value creation and appropriation in the fashion ecosystem. Her research aims to extend the application of network-based strategic management and social capital theories to the discipline of aesthetic innovation. Exploring both structural and relational mechanism in open innovation has been at the centre of her research interest. Following a BA in Journalism, Shuyu pursued her career in the fashion industry as a PR consultant and fashion editor. She then received the degree of MSc in Management with Marketing and PhD in Management from the University of Bath.

Fractional Tutors

Hannah Kane holds a fractional post as Lecturer in Marketing: Digital Marketing at the London College of Fashion teaching across undergraduate and postgraduate courses. She works as a marketing and branding consultant as Managing Director of Hack Media, which serves as the commercial branch of the award-winning independent style, culture and philosophy magazine PHOENIX which she founded in 2010. With her background as an entrepreneur, journalist and editor she specialises in marketing communications, public relations, social media, and brand storytelling. Kane is a regular speaker at industry conferences and events and is currently working on her debut fashion book for Quercus, due for publication in the autumn of 2023.

Dean Wantling is a Lecturer in Fashion Marketing and Digital Marketing with over 7 years teaching experience in various educational and international contexts. PGCE qualified, and currently finalising study for an MSc Digital Marketing, his research interests include digital transformation, digital culture and online consumer behaviour. He has over 10 years experience in fashion marketing, public relations and brand strategy, where he worked at management level in some of the most dynamic and forward thinking PR agencies in London. He continues to work as a freelance consultant, helping brands with digital transformation.

How to apply

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:
     
  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an impact on your day-to-day life
Our Disability Service arranges adjustments and support for disabled applicants and students. Read our Disability and dyslexia: applying for a course and joining UAL information.

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
  • Distinction at Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma at 25 points minimum;
  • and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements.

Selection criteria

The course team seeks to recruit students who can demonstrate:

  • A strong interest in fashion marketing theory and practice
  • Analytical problem solving skills, and the potential to develop professional, communication and business skills necessary for future industry challenges
  • Curiosity about fashion consumers’ needs and how they want to buy fashion products and services across a range of markets
  • Fashion industry experience
  • Motivation to succeed on the course and work in the fashion industry

 

Making your application

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Autumn 2022.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2 - if you’ve completed 120 credits in Year 1.
  • Year 3 - if you’ve completely 240 credits in Years 1 and 2.

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Application deadline

We recommend you apply by 26 January 2022 for equal consideration. However this course will consider applications after that date, subject to places being available.

You can only apply to the same course once per year. Any duplicate applications will be withdrawn. Applications for this course can only be accepted for this year of entry.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Autumn 2022.

Read our immigration and visa information to find out if you need a visa to study at UAL.

You can only apply to the same course once per year. Any duplicate applications will be withdrawn. Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted. Read the UAL international application advice for further information on how to apply.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2 - if you’ve completed 120 credits in Year 1.
  • Year 3 - if you’ve completely 240 credits in Years 1 and 2.

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

If you are an International applicant and studying outside the UK, please complete your Direct application and then contact us via your UAL Portal to ask to be considered for Year 2/Year 3.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Application deadline

We recommend you apply by 26 January 2022 for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

Immigration History Check

Whether you are applying online via UCAS or through a UAL representative you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections; the course team will then decide if they are able to make an offer based on the work you have demonstrated. It may be, however, that the tutor wishes to speak with you further about your application and so you will be invited to attend an online interview. Please note that not all applicants will be invited to attend interview.

If you are made an offer, you will have the opportunity to engage with course teams at a number of planned engagement activities, where you will be able to ask any questions you may have and also speak to current students studying on the course.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

After you apply

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and What we look for sections.

International applicants will undertake an interview (in person or by telephone) and the outcome will be communicated to you.

If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

Deferred entry

Deferred entry is normally only allowed in exceptional circumstances. Please contact us before you submit your application if you are considering applying for deferred entry.

Interview week

Applicants on some courses may be invited to attend an Interview. Further details will be sent to you with your interview letter, confirming location and date. International applicants should contact the Admission Office by emailing lcf.international@arts.ac.uk about portfolio requirements (if applicable), interview times and dates.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the register your interest form above.

Fees and funding

Home fee

£9,250 per year

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£23,610 per year

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Careers and alumni

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career Paths

Graduates from BA (Hons) Fashion Marketing have progressed to postgraduate study, have started their own fashion businesses, are working as influencers, stylists and digital marketing consultants and have secured jobs in a variety of roles with fashion and other businesses. Recent alumni are working at Boden, British Airways, Dorothy Perkins, Monsoon Accessorize, Chanel, Ocado and SpaceNK.
Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.