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London College of Fashion

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MSc Strategic Fashion Management

Start date
September 2018
Course length
4 years / 5 years (with placement year in industry)
UCAS code

Course summary

Applications closed 2018/19
Applications for 2018/19 entry to this course have now closed.

This advanced fashion management course, which combines undergraduate and postgraduate studies, prepares graduates for a career in supply chain, merchandising, financial management and people management in the global fashion industry.


MSc Strategic Fashion Management takes place over either four or five years, depending on whether you take the opportunity for an optional placement year in industry or study abroad. The course provides a systematic study of a range of applied sciences and industry operations in a global context. In order to be awarded an MSc you must accumulate 480 credits in total with 180 credits at level 7.

Great reasons to apply

  • Integrated Masters awards combine undergraduate and postgraduate study and lead to a taught Masters award.
  • Graduates have secured employment with companies including Zara, H&M and Ted Baker.
  • Graduate with a CMI (Chartered Management Institute) qualification – on completion of the course you will obtain a level 7 Diploma in Strategic Management and Leadership.
  • Opportunity to do a placement year.


The course is based at High Holborn. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

Introducing the MSc Strategic Fashion Management

A course for those seeking a high-flying career in supply chain, merchandising, financial and people management in the constantly changing and challenging global fashion industry.

Retail Futures presented in association with Shaftesbury PLC: Fashion Business School Summit 17

Round Table Discussion, presented in association with Shaftesbury PLC, with some of the industry’s most forward-thinking retail experts who will predict the future of retail.

Drapers Merchandising Roundtable

Drapers invited merchandising specialists from the likes of John Lewis, Gant and Dune to debate the future of merchandising in the multichannel world at a roundtable

Fashion Business Summit 20176

The event includes, talks, workshops and student work.

Latest news from this course


Interview: International Fashion Management CMI Award winners

Three MSc International Fashion Management students were recently awarded the prestigious Chartered Management Institute (CMI) London and South East Regional Boards Award. Michelle Paulini, Maria Dvorkin and Yasmine Richardson received gold, silver and […]


Library, John Princes Street

LCF archives and library

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Business facilities at JPS and High Holborn

Fashion business facilities

Take a tour of our fashion business facilities at John Prince's Street and High Holborn.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course details

This course is subject to revalidation. Revalidation is a process that makes sure students get a high quality academic experience. During revalidation there may be some changes to course content. Please contact us if you have any questions about this course.

As an Integrated Masters award, the MSc Strategic Fashion Management is a credit based undergraduate course with integrated postgraduate progression which provides a systematic study of a range of applied sciences and industry operations in a global context. The course will be either four or five years in duration, depending on whether you take the opportunity for an optional placement year in industry or study abroad. Integrated Masters awards combine undergraduate and postgraduate study and lead to a taught Masters award. In order to be awarded an MSc you must accumulate 480 credits in total with 180 credits at level 7.

This course is designed to respond to the needs of the complex and highly competitive global fashion industry. Fashion businesses of all sizes, from luxury to value operators need graduates who are well placed to respond effectively to the constantly changing business context; who can rise to challenges and exploit opportunities. Fashion businesses must develop a strategic response to continual global economic change, sustainability agendas and technological developments in order to retain their competitive advantage and all need competent graduates who can contribute to their success.

This is the only integrated MSc course in the UK for Strategic Fashion Management, thereby bringing a current and innovative dimension to both undergraduate and postgraduate provision. This course started in 2011 as the successful and innovative MSc International Fashion Management, one of the first integrated Masters courses within UAL. This course is run by the Fashion Management team drawing on the input of subject expertise from tutors across the Fashion Business School.

The curriculum emphasises financial literacy, data analysis and the application of statistical models as a means to solve problems and make informed decisions. You will develop a solid grounding in both theoretical and practical approaches to supply chain, merchandising, financial and people management, whilst appreciating the significance of reacting and responding effectively to the constant changes and challenges in global supply and demand. Key features of the course include an opportunity to study a second language at an introductory level for business purposes and an opportunity to obtain credit-bearing work experience.

Throughout the course, you will be guided to apply the underlying theoretical principles of fashion management to the fashion industry. The course provides an approach to learning that encourages you to work autonomously and creatively whilst enabling you to develop confidence in becoming a reflective independent learner, strategic thinker and decision maker.

There are many opportunities to work with and meet industry experts throughout the course by networking with our regular industry speakers and participating in industry-led curriculum projects.

You may wish to take advantage of the optional placement year between Year Two and Year Three of the course. This placement could be in the UK or overseas and may include a combination of international study and work experience. Successful completion of this year will give you an additional qualification, the Diploma in Professional Studies.

The course makes full use of London College of Fashion’s relationships with international companies operating in the UK and the University’s links with educational institutions in Europe, Asia, Australia and the USA, such as Mod Art International In Paris, Amsterdam Fashion Institute In the Netherlands, Hong Kong Polytechnic University, Royal Melbourne Institute of Technology in Australia and Laboratory Institute of Merchandising in New York.

Managing in the ever- changing and global economic and business climate requires a broad range of knowledge and skills to match the expectations of tomorrow’s international fashion industry. The course builds your knowledge and skills and culminates in a Masters project which requires you to produce a body of work through independent study that demonstrates a high level of research, advanced critical and analytical skills, an innovative approach to problem-solving and an ability to work in collaboration with the fashion industry.

The course will enable you to acquire a range of transferable skills which will support your personal, professional and academic development. Throughout the course you are supported in career planning sessions enabling you to make contacts and build relationships within the fashion industry before graduation. You will be exposed to a broad range of career opportunities and so graduates will be readily employable in logistics, supply chain, merchandising, marketing and a variety of other management roles.

The breadth and nature of the disciplines studied demand contact with subject experts with relevant industry experience and the college provides access to a range of learning resources such as the specialist fashion library and EMAP archives at LCF, which are used by both academics and professionals from the fashion industries.

Course structure

The academic year for this course is divided into Block 1 and Block 2.

Block 1 is of 15 weeks’ duration from late September to February. In accordance with the University timetable, there will be a four week holiday in December.

Block 2 is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.

Year one

  • Introduction to Fashion Management
  • Principles of Business
  • Marketing Management
  • Financial Management
  • Product Management
  • Better Lives

Year two

  • Business Analytics
  • People Management
  • Language and Culture for Business
  • Industry Experience Project
  • Digital Skills for Fashion Business

Diploma in Professional Studies (optional professional placement year)

Year three/four

  • Researching Consumer Behaviour
  • Luxury Brand Management
  • Corporate Finance and Risk Management
  • Advanced Operations Management

Year four/five

  • Advanced Research Methods
  • Strategy, Innovation and Disruption
  • MSc Final Major Project

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

Course units

Year one

The Introduction to Fashion Management unit introduces you to your course and its subject specialism as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge-base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development. Students come from many diverse educational backgrounds and a part of this unit will enable you to reflect on your own background and on how that shapes the way you approach your course.

The Principles of Business unit will provide an introduction to the business environment of the global fashion industry. You will be introduced to a wide range of technological, consumer, legal and ethical factors alongside the opportunity to study in depth fundamental micro and macro-economic concepts. A range of analytical techniques and skills will also be introduced to underpin your later studies.

The Marketing Management unit provides you with the opportunity to explore marketing principles and management in a world where customers’ needs and behaviours are constantly evolving, the economy is unpredictable, competitive pressure is a constant factor and technology is continually developing and advancing. You will evaluate the current market position of a specific fashion business and present viable marketing and communication strategies in the form of a marketing plan.

The Finance Management unit serves to introduce you to the financial environment and the operations of financial markets relevant to global fashion businesses. It explores how fashion managers can effectively use different sources of finance. You will learn the basic principles of financial accounts and how the accounts of small businesses are prepared to support your learning on other units. You will also learn to apply this knowledge to the analysis of the financial statements of public companies. You will be introduced to the principles of management accounting and the application of costing, pricing and investment appraisal techniques in making decisions and controlling fashion businesses.

The Product Management unit will examine the breadth and complexity of fashion production management within a modern global supply chain environment by reviewing the activities and processes involved in the creation of a product range. The unit identifies via a linear process map, the journey from the creation of fibres to the presentation and promotion of product to the consumer and includes the demonstration of theoretical and practical approaches to the subject. The unit will contribute to future study, by developing your knowledge and understanding of the forms and functions of product management within the context of different fashion organisations.

Better Lives

London College of Fashion, UAL (LCF) is a leader in fashion design, media and business education. We have been nurturing creative talent for over a century, offering courses in all things fashion. We encourage students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give students the skills, opportunities – and above all, the freedom – to put those ideas into practice. By leading the way in fashion design, business, and the media, we influence culture, economics and our society.

This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. At this stage the emphasis is on how you apply your thinking across these important themes to your practice. Your thinking is more important than a finished piece of work at this point.

Fashion can change lives. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’.

Year two

The Business Analytics unit continues the investigation of a sustainable global supply chain and trading fashion product using business analytics in multiple business environments both online and offline. You will review the activities and processes involved in the trading of a product range and consider the levers available within different business models to optimise trading.

The People Management unit will introduce you to key theoretical approaches to organisational behaviour, corporate culture and people management. You will develop your knowledge and understanding of approaches to people management practice in the context of the competitive environment in which fashion companies operate. You will develop an appreciation of the importance of managing human resources as a key competence to support sustainable competitive advantage. You will also be given the opportunity to apply this theory to your own career goals and learn how to operate as a fashion industry professional. This practical element will support you in securing an internship opportunity for the following Period.

Language and Culture for Business unit will provide you with a broad overview of differences in working practices across global cultures by introducing key concepts that apply to international fashion, business and employment. This will include practical development of your communication skills in a second language appropriate to a fashion business context. The language study will support your preparation for optional internationally recognised language examinations. The opportunity to familiarise yourself with a foreign language has become increasingly important in the context of the global economy. Many jobs will require you to visit different parts of the world, whether it is to attend a conference, supervise production, source materials, or to evaluate potential markets. Even a working knowledge of the essential differences in culture and language and the ability to recognise key words will give you clear advantage in the workplace.

The Industry Experience Project unit gives you the opportunity to put into practice the operational theory and business principles you have covered in your studies to date. In this unit you will operate in the professional environment. You will be supported to pro-actively secure a fashion company with which to undertake a period of work experience. Prior to the start of this work experience period you will negotiate with them an appropriate brief for your project. You will need to ascertain the business needs and objectives of your client in order to provide actionable recommendations. Execution of the project while working in the business will allow you to relate academic theory to practical business operations.

The Digital Skills for Fashion Business unit will give you the chance to experiment with several types of digital media. You will be able to choose those which suit your communication style. The content of this unit largely comprises of reflection on your personal skills development during this period of practical experience in the fashion industry. You will be supported to develop your presentation skills with a variety of media.

Diploma in Professional Studies (optional professional placement year)

The Diploma in Professional Studies (the Diploma) is a University of the Arts London Award for a period of professional placement of at least 30 weeks duration. The placement is undertaken after successful completion of stage 2 of the four-year Bachelor’s degree or a five-year integrated Master’s degree. The 30 weeks must be completed in full.

The Diploma in Professional Studies aims to:

  • develop an appreciation of the culture and practice of the work place;
  • put course content and study into perspective;
  • develop transferable skills;enhance students' opportunities for career or academic progression.

There is flexibility to combine a placement in industry either in the United Kingdom or overseas (of at least 20 weeks) with a period of studying abroad (of at least 10 weeks). It is recommended that the placement in industry be with one organisation for a minimum of 30 weeks (if you are not undertaking a period of studying abroad) to benefit fully from your placement experience. In exceptional circumstances more than one placement in industry can occur to meet the minimum requirements for the award of the Diploma. During the placement, your academic studies continue through the compilation of a written report and reflection, which focuses on the opportunities and challenges relating to the professional placement. This not only continues the development of your study skills but also allows the ongoing development of your research, analytical and evaluative skills.

Year three/four

The Researching Consumer Behaviour unit will introduce you to theoretical concepts of consumer behaviour, investigating how cultural, social, personal and psychological factors affect buyer behaviour. You will have the opportunity to develop your practical research skills by conducting a research project exploring an aspect of consumer behaviour. Specifically you will learn how to interrogate secondary sources, how to select and design a range of primary research methods, and how to analyse research findings to unearth consumer insights for managerial implications. This unit will support the development of your practical skills of research which gain increasing importance as you progress through your degree.

The Luxury Brand Management unit is focussed on the luxury fashion industry. With the increasing globalisation of fashion brands, a knowledge and understanding of international market structures, including entry, distribution and development strategies is essential for fashion managers. This unit will enhance your analytical and planning abilities in developing appropriate brand management strategies.

This unit aims to explore traditional and contemporary models and theories in corporate strategy and apply these in the context of the global fashion industry. In a constantly changing business environment, market conditions, business structures and culture are important considerations.

The Corporate Finance & Risk Management unit provides the opportunity to gain a sound theoretical and practical appreciation of risk management concepts from a global business perspective. You will gain in depth knowledge of the management challenges of risk evaluation and mitigation in the global fashion industry. This unit will take a traditional perspective giving you an understanding of corporate finance risk management but you will also consider wider definitions of risk from environmental disaster and its impact on supply chains to reputational risks of brand damage.

Building on Fashion Product Management, the Advanced Operations Management unit will require you to use your business skills and knowledge to respond to a challenging operational brief set in the global fashion industry. The unit will provide you with the necessary professional tools of project management, analysis, problem solving, negotiation and decision making. The challenge will encourage you to use these tools to provide innovative and creative solutions to business scenarios based on limited and dynamic information. An important philosophy underpinning the unit is the need for you to make a significant individual contribution to an overall team effort which reflects the operations of many global fashion businesses.

Year four/five

The Advanced Research Methods unit is designed to support the design of the research proposal for your MSc Final Major Project. This unit develops advanced research skills and enhances your skills of quantitative and qualitative analysis acquired in prior units. In order to achieve individual and original results by the end of the course, your studies must be underpinned by sound research methodologies. You will be expected to consult a wide range of specialist resources. From initial ideas discussed at preliminary workshops, you are able to review and revise your focus in line with developing interests synthesised from your work within the specialist units of your MSc course. A staged process of development and review culminates in the presentation of a research proposal for assessment.

The Strategy, Innovation & Disruption unit looks at contemporary issues of innovation and disruption affecting the global fashion industry. It will provide you with an opportunity to study in detail current issues which may inform areas of further investigation of relevance to the writing of your MSc Final Major Project. This unit aims to develop your understanding of change within the fashion industry from a global perspective and the resulting business models and areas of focus emerging in response to changing socio-economic trends, innovative technologies and disruptive economic and management priorities.

The MSc Final Major Project is an important piece of work central to achieving the course aims, which will provide an opportunity for you to demonstrate your knowledge, skills and application of strategic management in the global fashion industry. The project will afford you the opportunity to undertake a rigorous piece of work that will synthesise practical and academic issues addressed during the course and which are important considerations for global fashion managers. The development of the major project is supported by the Advanced Research Methods unit and the other specialist units you have studied. Project topics are expected to be wide-ranging and concerned with issues that focus on strategic and operational management implications for international fashion businesses. For those students who wish to collaborate with a specific organisation, a project can be negotiated that has practical outcomes for the organisation whilst meeting the requirements for the MSc.

Showing your work

All students are advised to set up a profile on, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.

Learning and teaching methods

  • Lectures and Seminars
  • Practical Workshops
  • Briefings, tutorials and feedback sessions
  • Collaborative project work
  • Presentations
  • Online learning
  • Academic skills workshops
  • Library and induction sessions

Assessments methods

  • Business Reports
  • Essays
  • Reflective reports
  • Portfolio Work
  • Presentations
  • Exams
  • Live Negotiations
  • Dissertation or Practice-based project as final major project


Dr. Emmanuel Sirimal Silva is Course Leader (acting) for the Integrated MSc in Strategic Fashion Management.. He is the recipient of a BSc (Hons) Economics and Actuarial Science (2011) and MSc. Risk Management (2012) from the University of Southampton, and PhD Statistics (2016) from Bournemouth University (BU) in UK. He is also an Associate Fellow of the Higher Education Academy (2017). Previously, Emmanuel worked at the Business School at BU where he lead several undergraduate units and lectured on the Bournemouth MBA. Since joining the Fashion Business School in 2015, Emmanuel has been responsible for the evolution and enhanced integration of Quantitative Methods within the curriculum and supervises the quantitative research components of all MSc Final Major Projects. His contribution to teaching and learning was recognised by the students as he was awarded a 2017 UAL Teaching Award. In addition, Emmanuel is also a Guest Lecturer for the Amsterdam Fashion Institute (AMFI) in Netherlands. His research interest is in Time Series Analysis and Forecasting with Singular Spectrum Analysis with successful applications in a variety of fields. Emmanuel has presented his research at several international conferences, and has a current portfolio of 26 published journal articles (with several papers appearing in highly ranked journals including ABS ranked 3* and 4* publications) with over 300 citations. Read Emmanuel's profile in full. (ADD LINK)

Matteo Montecchi is (acting) Fashion Management Programme Director in the Fashion Business School. His expertise is strategic marketing for fashion, lifestyle and luxury products, digital and social media marketing for luxury brands and online retailing. He has extensive experience in teaching at undergraduate and postgraduate level, including MBA and executive courses, both in the context of specialist fashion colleges and business schools. Previously Matteo worked at GCU London/The British School of Fashion where he held the position of Senior Lecturer and Course Director of the MBA Luxury Brand Management. Matteo’s research investigates how digital technologies and emerging social platforms influence the creation, development and management of fashion and luxury brands. His research interests also include legal and regulatory issues associated with the commercialisation of luxury products through various distribution channels in local and international markets (Intellectual Property Rights and competition restrictions in vertical agreements). Matteo has a Bachelor’s Degree in Business Economics (University of Modena and Reggio Emilia), an Executive Master in Marketing and Sales (SDA Bocconi School of Management and Esade Business School), a Master’s Degree by Research in Marketing (Birkbeck College, University of London) and a PgCert in Academic Practice (University of the Arts London).

Liz Gee is Associate Dean (acting) for the fashion management courses at the Fashion Business School . Liz has been teaching financial management and corporate strategy at the London College of Fashion since 2006. Liz is a Fellow of the Institute of Chartered Accountants in England and Wales and as a Chartered Manager is a member of the Chartered Management Institute. Liz has fashion industry financial experience as Treasurer of Debenhams plc and as a Corporate Banker with Barclays plc. A Fellow of the Higher Education Academy, Liz completed her MA in Academic Practice at UAL in 2014 with a thesis on the pedagogy of enterprise and employability and recently received a UAL award for Teaching Excellence. Liz’s subject-related research interests lie in new funding paradigms for fashion businesses and she is currently writing several chapters of a textbook of Strategic Fashion Management. - view full profile(ADD LINK)

Heather Pickard is the Dean (acting) of the Fashion Business School. She is registered as a Chartered Manager with the Chartered Management Institute (CMI), which is recognised by Royal Charter as the professional body for managers in the UK. Heather has been involved with the fashion industry for over 30 years, having joined Topshop as a retail management trainee before moving over to head office and moving up the career ladder to the role of Buying and Merchandising Controller. After working for several high street businesses, her career changed direction and she joined the University of the Arts London. Her teaching draws on management experience acquired in industry, and with a MA in Academic Practice, her research interests lie in supply chain and sustainability, student retention, achievement and employability. - view full profile (ADD LINK)

Francesca Bonetti, Lecturer in Fashion Marketing Francesca is a Lecturer in Fashion Marketing at undergraduate and postgraduate level at London College of Fashion, and a PhD researcher in marketing, consumer-facing technology and retailing with a focus on the fashion industry at The University of Manchester, Faculty of Engineering & Physical Sciences, School of Materials. She has teaching and research expertise in strategic fashion marketing, fashion marketing communications, digital fashion marketing, tech innovations and international marketing. Francesca has international industry experience in marketing communications and business development in the fashion and apparel sector, through which she developed an extensive knowledge of the international media landscape and internationalisation strategies. Currently consulting for fashion brands and retailers on retailing and wholesaling, communications strategies and the use of consumer-facing technology across retail channels. She was awarded her Master’s Degree in Marketing with Distinction from the University of St Andrews in 2012.

Abdullah Abo Milhim is an Associate Lecturer in Economics and Finance. Abdullah’s expertise is in Investment Banking, Hedge Funds, Structured Finance, Project Management, Wealth Management and Luxury Strategies. He has taught on the Undergraduate, Postgraduate and Executive MBA courses in UAL, Westminster, GCU and Istituto Marangoni. Prior to teaching, Abdullah worked as a research analyst in Investment Banking (Merrill Lynch) and in Hedge Funds (MENA Capital), a consultant (Western Union) and trained senior partners in HSBC, PwC and KPMG. Abdullah is a Fellow of the Higher Education Academy, a member of the Chartered Institute of Financial Services, The Chartered Management Institute, The National Skills Academy for Financial Services, and the Arab Bankers Association. His research Interests include Emerging markets, Microfinance in Retail,  Fintech, Wealth Management, and Luxury. Abdullah holds a PGCert in Academic Practice (MMU), an MPhil in Finance & Management (SOAS University of London), a MSc. Financial Management (UEL) and a BSc in Financial Studies (BAU - Beirut).

Hannah Middleton, Lecturer in Fashion Product Development and Buying Hannah’s experience is in Fashion Buying, having worked as a Fashion Buyer for several well-known High Street retailers, such as House of Fraser, Jigsaw, Dorothy Perkins, TK Maxx, JD Sports, Phase Eight. Hannah bought fashion brands but most of her years as a buyer have been spent working with designers and manufacturers, buying own label brands. Hannah also consults for small to medium sized fashion businesses. Her research investigates the buying role and the changing relationship between buyer and merchandiser. Hannah holds a PGCert in Academic Practice (MMU) and BA Hons Modern Languages & International Marketing (UNN).

Liz Bunting, Lecturer in Fashion Marketing Liz worked as senior strategist at acclaimed advertising & marketing agencies for 10 years. She developed brand and marketing communications strategy for an extensive range of Blue Chip clients from Johnson & Johnson to BSkyB to Wrigley. Liz has extensive experience in training marketing professionals, as well as teaching at undergraduate and postgraduate level. Her research interests lie in how consumer behaviour and psychology can evolve marketing communications and teaching practice. She is also interested in effective storytelling in a digital age, and the role of digital in pedagogy.  Liz holds a BA Hons in Design Management (Staffordshire University), Award in Education & Training (City & Guilds), and she is completing a PGCert Academic Practice (UAL).

Zoe Hinton, Lecturer in Fashion Product Development and Buying Zoe has extensive retail and head office buying & merchandising roles in high street fashion retailers including the Arcadia Group, House of Fraser and New Look. She has worked on multi-product brands across all retailers resulting in record sales, including mainstream womenswear, young fashion, petite, tall and maternity brands. Zoe launched new brands Petite & Tall for New Look in 2013. Zoe has been a lecturer for the past 4 years, for LCF Short Courses, LCF Fashion Business School and Conde Nast College of Fashion & Design. She is currently exploring the concept of digital learning alongside my continuing interests in Fashion Buying & Product Development. Zoe holds a BA (Hons) Fashion Design (De Montfort University, 2001) and a PGCert Academic Practice (UAL, 2016).

Johnny Martin FCA is Entrepreneur in Residence at London College of Fashion. He is professionally, The Numbers Coach – an experienced director who now passionately explains business numbers and jargon to help young businesses find their business model. He is a British Library Business & IP Centre partner and runs regular workshops, as well as being a mentor for the Royal College of Art Innovation Unit.

Kirsty Herd is Lecturer in Retail Management/Operations/Strategy. Kirsty has worked in the fashion industry for over ten years as buyer and then a business development and innovation expert working for Harrods, Lyle & Scott and Gloverall in Europe, the USA and the Far East. Kirsty has extensive experience in fashion retailing from store management and retail operations to buying, merchandising and new business innovations. She is a graduate of Glasgow Caledonian University with a BA in Business and an MSc in Fashion Marketing. Her research interests lie in the future of fashion, with particular interest in how new technologies in both retail and product are engaging, converting and retaining consumers.

James Clark is a Senior Lecturer in buying and merchandising for a number of courses at London College of Fashion. He is the author of Fashion Merchandising: Principles and Practice (Palgrave).James Clark has lectured in buying and merchandising since 2007 and prior to that worked in numerous roles within UK fashion retail businesses such as Debenhams, Viyella and House of Fraser, with his last substantive position being that of Head of Merchandising. He has consulted with a number of brands including Gant and House of Fraser. Since joining UAL, James has taught on the BSc (Hons) Fashion Management, MSc Strategic Fashion Management and BA (Hons) Buying and Merchandising courses. As part of his academic work he has supported undergraduate students throughout their studies and is an established final year dissertation tutor. In addition to these activities, James has worked on behalf of the university in several countries including China, Korea, India, Russia, Dubai and Panama. He has also published his first academic book, Fashion Merchandising: Principles and Practice, to support his teaching and research interests. - view full profile (ADD LINK)

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.

Applications for 2018/19 entry for this course are now closed. Applications for 2019/20 entry will open in Autumn 2018.

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:

  • University code: U65
  • UCAS code: WN31

Go to ‘Apply’ from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form.

Contact us on:

Telephone: +44 (0)20 7514 7344

Or you can use this register your interest form

Please note that the equal consideration deadline is 15 January.

For full details on the application process, visit the Undergraduate application page.

Applications for 2018/19 entry for this course are now closed. Applications for 2019/20 entry will open in Autumn 2018.

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

International applicants may apply through one of the following routes:

Further information on applying via UCAS is provided on the Applying through UCAS page.

If applying through UCAS, you will need the following information:

  • University code: U65
  • UCAS code: WN31

We continue to accept applications throughout the year, but please note that the equal consideration deadline is 15 January.

For full details on the application process, visit the Undergraduate application page or contact the UAL admissions team who can answer any specific questions that you may have regarding LCF's courses tailored for international students. This can include guidance for your portfolio, advice on the application process and fee advice. We offer a ‘drop-in’ facility for applicants who may be in London and wish to obtain further course and admissions information.

Entry requirements

Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below.

The standard minimum entry requirements for this course are:

  • A Level Passes at Grade C or Above 120 new UCAS tariff points (equivalent to 300 old UCAS tariff points) Preferred subjects include Business Studies, Maths, Economics, Science, Humanities and Modern Foreign Languages;
  • or BTEC National Diploma DDM award;
  • or IB Diploma 25 points equivalent to 120 new UCAS tariff points (equivalent to 300 old UCAS tariff points);
  • or 120 new UCAS tariff points (equivalent to 300 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification in a relevant subject;
  • or equivalent EU or non-EU qualifications;
  • And Passes in at least SIX GCSE at Grade B or above including Maths, English and a Science.

Exceptionally, applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.

English language requirements

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

The level required by the University for this course is IELTS 6.5 with a minimum of 5.5 in each skill.

Please visit the UAL Language Requirements page, read carefully and look at the relevant documents.

Student selection criteria

What we look for

The course team seeks to recruit students who can demonstrate:

  • A strong interest in the different roles of management within the fashion industry
  • An analytical problem solving approach
  • An ability to multi-task

This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement, a strong academic or other professional reference; or a combination of these factors.

Applicants will be expected to evidence reasons in the application for:

  • why you want to come on the course and what you will bring to the course;
  • an understanding of the different management roles within the fashion industry;
  • an awareness of current affairs;
  • an awareness of fashion and the role it plays in the culture of a society;
  • the ability to work in a team;
  • a motivation to succeed on the course;
  • and a motivation for working in management in the fashion industry.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and What we look for sections.

International applicants will have an interview (in person or by telephone) and the outcome will be communicated to you.

If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack, sent by email, including details of accommodation, fees, and other important information.

Deferred entry

Deferred Entry is normally only allowed in exceptional circumstances. Please contact us before you submit your application if you are considering applying for deferred entry.

Interview week

Applicants on some courses may be invited to attend an Interview. Further details will be sent to you with your interview letter, confirming location and date. International applicants should contact the Admission Office by emailing about portfolio requirements (if applicable), interview times and dates.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.

Fees & Funding

Home / EU fee


This applies for the 2018/19 academic year.

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee


This applies for the 2018/19 academic year.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.


Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarship search

Careers and alumni

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

Graduates who wish to continue their education at a higher postgraduate level are encouraged to progress to suitable research options within the College, the University or elsewhere.

Graduatest get jobs in Supply Chain, Merchandising, Financial Management and People Management. They have secured positions with several companies, including Zara, H&M, Arcadia, The Business of Fashion, and Ted Baker.


Liz  Gee

Liz Gee

Associate Dean (acting), UAL Fashion Business School

Matteo  Montecchi

Matteo Montecchi

Fashion Management Programme Director (acting)

Dr Emmanuel  Silva

Dr Emmanuel Silva

Acting Course Leader, MSc Strategic Fashion Management and Lecturer in Quantitative Methods

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