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Our research informs the creation of ethical and responsible fashion businesses who are purposeful about why they do what they do. Also related is research into how businesses deal with the challenges in a world where fashion is produced and consumed in physical and virtual places. Fashion business education therefore plays a key role in creating future fashion leaders and scholars with the critical, analytical, practical, and creative insights to continually challenge best practice.
Research areas: Artificial intelligence; augmented reality; business education; diversification; local/global; metaverse; mixed reality; purposeful brands; purposeful businesses; physical and digital; phygital; responsible leadership; responsible management; value propositions.
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+44 (0)20 7514 7400
