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Fashion Business Research


Cube exhibition space with luminescent colours and smoke.
Work by Tigris Li | BA Graphic Communication Design | Central Saint Martins | University of Arts London

Traditional profit models must now recognise a new definition of profit that reflects prosperity for all stakeholders. Businesses harness human and natural resources to generate value but this needs to be done with respect for the whole ecosystem. We want to create new routes to redefine profit for responsible fashion businesses through innovative business models and growth strategies which enable responsible value creation.

Research areas: Artificial intelligence; augmented reality; business education; diversification; local/global; metaverse; mixed reality; purposeful brands; purposeful businesses; physical and digital; phygital; responsible leadership; responsible management; value propositions.