Fashion Entrepreneurship and Marketing (3 Credits)

What is clothing and why do we wear what we do? Is it a form of protection? A product of our self-expression? Wearable architecture at the scale of the body? A collage of shapes and forms used to enhance our natural anatomy? Why and how we wear clothes says a lot about who we are, what we believe and what we dream.

This unit involves learning and practicing the foundational principles of design and applying these to the creation of an individual, personal and innovative womenswear clothing collection.

Initially you will be introduced to a Bauhausian approach of design ideals. These will be used to broaden your perception of design whilst highlighting essential universal creative precepts, referencing across the scale from architecture to that of the body. You will use this as a means to articulate existing points of personal interest whilst accessing new inspiration across creative disciplines and bring these findings back into your own work.

Starting from this in-depth research you will explore design possibilities and present work at all stages of development to your peers throughout the course. Along with this you will become comfortable with sketching and using your sketchbook as a visual diary to record ideas.

You will utilise all of your creative potential to design two haute couture garments. Using these more elaborate examples you will proceed in the generation of a small range of five wearable high-street pieces. You will use market and consumer research methods to develop your fashion products, translating your garments from runway bespoke to mass market high-street. All work and research will be discussed on a one to one basis throughout the unit. The unit is suitable for beginners.
In this unit you will cover:

  • How to research
  • How to apply your research
  • Sketching
  • Speed designing
  • Basic technical drawing
  • Creative clothing drawing
  • Working with inspiration, design conceptualization, through design development
  • How to design a collection
  • Who’s the consumer?
  • Range building
  • How to put together concept, colour and mood boards
  • Professional presentation