London Fashion Week September 2019 has drawn to a close after the most creative and innovative fashion week to date. Opening on Friday 13 September, LFW saw a combination of catwalks, presentations and digital exhibitions, many with an environmental and sustainable focus.
London Fashion Week remains a vital platform for LCF alumni and graduates among other emerging designers to showcase their work to the industry. We spoke to BA (Hons) Fashion Pattern Cutting alumna Priya Jangda, founder of Quillattire.
What message are you trying to send with your collection?
My mission to create this collection in 2 weeks and get it onto the runway in front of eyes was to showcase that reusing is cool - and look at what you can create!
How did the opportunity come about?
How did you find the experience of exhibiting during LFW? Did everything go to plan?
Everything did go to plan and so much more. Whilst designing the collection I was freestyling (hence the name of the collection being called 'Freestyle') everything and so unsure of what this would turn into but I am so lucky it went down so well!
So guys, it is possible to make a collection in a short space of time if ever given an amazing opportunity like this one - just believe in yourself and work hard because nobody else will do it for you and you are in charge of your destiny!
Did you meet any recognisable faces or make any good connections?
I met some amazing woman who owned their own start up brands who were all so enthusiastic towards sustainability. Everyone had the same mind frame which was to make a change through our product and helping educate the world that they can also adopt sustainable practice. The whole team was amazing and I got to meet some good people from press & so many messages from people who were in the audience reposting my collection it was very exciting and out of this world! The energy was great and truly inspiring to keep going, as working for yourself on a brand you have created is not always as glamorous as it looks like the amount of hard work that goes on behind the scenes is insane and meeting like minded people has inspired me even further.
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@aramatoutoure in our Recycled Vintage Bomber Jacket Up-Cycled with hand sewn patches we bought from a Vietnamese Lady in Sapa North Vietnam which she Hand weaved to make this amazing Check! We paired this back with Some Fun End Of Line Leopard Printed Fabric Photographer @pvdhstudio Big thank you to @fashionfuturescatwalkshow @wework @planetorganic @princestrust @inanchlondon @michelle.strain for helping put together an amazing show ✨