London Fashion Week September 2019 has drawn to a close after the most creative and innovative fashion week to date. Opening on Friday 13 September, LFW saw a combination of catwalks, presentations and digital exhibitions, many with an environmental and sustainable focus.
London Fashion Week remains a vital platform for LCF alumni and graduates among other emerging designers to showcase their work to the industry. We spoke to BA Fashion Design Technology: Womenswear graduate Sinead of Sinead Gorey London and BA Creative Direction for Fashion alum Clodie from SENSERGY to talk about their incredible collaboration. In the DiscoveryLAB at 180 The Strand, they took over the event with an immersive, virtual reality exhibition which was photographed by Felix Gartner.
Sinead Gorey x SENSERGY
How did this collaboration come about?
Clodie: We worked together on Sinead’s previous presentation, when SENSERGY 3D scanned the garments, this collaboration had extremely exciting outcomes, where we realised we had a similar vision and aesthetic. The goal of the collaboration was to bring a contemporary interactive and digital element, to the Discovery LAB, as SENSERGY did in June at LFWM. The VR experience and digital graphics help complement Sinead’s distinctive designs to form a unique dimension to the show.
Sinead: I think the collaboration happened very naturally, the collection is futuristic and inspired by a new age raver and what Sensergy does really relates to this aspect of the brand. Being able to work with Sensergy took the presentation to the next level as we were able to create some unique elements which created an immersive experience for the viewer. The VR experience, with the avatars wearing the looks related well to the concept of the whole presentation within the rave setting, and helped set the scene.
How did you find the experience exhibiting at London Fashion Week?
Clodie: The experience at London Fashion Week was an exciting buzz where we as creatives were in our element to produce something amazing. We were so grateful for the opportunity given to us by British Fashion Council to showcase somewhere so renowned (180 The Strand), that we put everything into it to ensure we showed our work in the best way. With an amazing team behind us, and lots of organisation. everything went to plan and we thoroughly enjoyed the amazing experience!
Sinead: Showing at London Fashion Week was an amazing experience with the support of the BFC, having such an amazing big space which has such a dramatic impact to show my work in is something I wanted to do with this collection. I had such an amazing team of people helping me, so everything went to plan and there was no issues on the day.
Did you meet any recognisable faces or make any good connections?
Clodie: The show created lots of attention, for example SHOWStudio featured our presentation online, and the room was filled with many individuals from the industry. From the success of LFW SENSERGY has been asked to showcase the digital works from the day in Paris Fashion Week to be shown on huge LED screens on 25 September at EP7.
Sinead: We had a wide variety of people attending- buyers, press, influencers, students etc. it was hard to meet everyone. I also am quite incognito and didn't want to push myself onto anyone so enjoyed standing back and seeing people's reactions when they walked in the room.