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BA (Hons) Creative Direction for Fashion

College
LCF
Start date
September 2019
Course length
3 years
UCAS code
W290

Course summary

Applications are open for 2019/20 entry.

Scroll down to the How to apply section below.

Explore the role of creative direction within fashion communication on this undergraduate course, which prepares you to become a skilled and imaginative creative professional.

About

Creative thinking is taught alongside logistical considerations to give students a balanced approach. Choices of focus within communication design are across both new and traditional media. Teaching staff come from a range of backgrounds and students collaborate with peers from across LCF.

Great reasons to apply

  • The only UK undergraduate creative direction course taught at a specialist fashion college.
  • Opportunities to take part in live industry projects to increase employability opportunities.
  • Graduates have gone on to be Insight and Innovation Consultant at Brand Genetics, Digital Concept Designer at LVMH, Visual Studio Communications Assistant at COS and Team Assistant at The Communications Store.

Location

This course is based at Lime Grove in Shepherd’s Bush. Find out about the local area, including Holland Park and Notting Hill in our local area guides on the Student Life pages.

Student and graduate work

Portfolio gallery

Bola talks to us about her final year as a Creative Direction for Fashion student and her hopes for life after graduation.

Aesthetica Film Trailer 2018

Student Stefano Colombini talks about his experiences of the course.

Future Retail: a project between LCF BA (Hons) Creative Direction for Fashion and Campaign

Virtual Rave by Maria Epoyan.

BA (Hons) Creative Direction for Fashion student work by Emily Kelly

BA (Hons) Creative Direction for Fashion student work by Jennifer Lafer

BA (Hons) Creative Direction for Fashion student work by Renan Kawano Rodriguez

BA (Hons) Creative Direction for Fashion student work by Araxie Boyadjian

BA (Hons) Creative Direction for Fashion student work by Denise Haejin Jang

The Voyager by Thanutcha (Nutcha) Panvichena

The Annual by Caroline Wong

Gap by Thanh Hang Han Tran

Latest news from this course

Edda Gimmes

Five LCF alumni that made news waves this year

2017 has been an eventful year and one that saw LCF alumni making news headlines across the world, from JW Anderson winning at the Fashion Awards to working with Uniqlo, Nadia […]

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Photo Studio, Lime Grove

Media facilities at Lime Grove

Take a tour of Lime Grove's media facilities from making studios to photographic studios and darkrooms.

Canteen, Mare Street
Canteen, Mare Street Photography by: Ideal Insight

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course details

BA (Hons) Creative Direction for Fashion prepares students for a wide range of positions within fashion media and communication and related creative industries by exposing them to a variety of concepts, skills and techniques.

This includes the fundamentals of visual communication and design principles, and their application in the context of publications (magazines, websites, mobile apps), spaces (retail, experiential) and brand identity. We cover graphic and interface design, moving image, photography, sound, performance and interaction design. The course provides an understanding of brands to ensure that students develop into skilled designers with an awareness of markets and audiences, and the confidence to propose innovative and forward-thinking concepts. The practical aspects of the course are supported with intellectually stimulating ideas around contemporary creative practice and cultural and historical studies.

Teamwork and project management are important to the course and students are taught about aspects of production such as budgeting and risk assessment that are essential to the realisation of a creative vision. To further support students’ understanding of professional practice we aim to run a number of live briefs and collaborative projects each year. Recent collaborations have involved H&M, Knomi and the Victoria and Albert Museum. We offer regular guest lectures and host sessions and master classes with visiting practitioners from a range of disciplines. Recent visitors include Jamie Reid, art director of Dazed magazine, and Matthew Drinkwater from the Fashion Innovation Agency. In Year 2, students have the opportunity to undertake a work placement (for credit) of up to three months’ duration.

This unique course is delivered by a seasoned team of academics and practitioners with backgrounds in fashion, visual art, publishing, events, moving image, branding and communications. The course seeks students who are curious, motivated, experimental and willing to work hard both collaboratively and independently in order to realize their ambitions. There is scope for each student to pursue their individual interests whilst receiving a strong foundation in design and transferable skills that will benefit them long into the future. Students are expected to take advantage of the University’s many resources as well as the expanded classroom that London provides. Lectures and seminars run a minimum of two days per week with a third day designated for technical delivery, leaving ample time for students to develop their projects and take on part-time employment if desired.

Course structure

The academic year for this course is divided into Block 1 and Block 2.

Block 1 is of 15 weeks’ duration from late September to February. In accordance with the University timetable, there will be a four week holiday in December.

Block 2 is also of 15 weeks’ duration from mid-February to the end of June with a four week holiday for Easter.

Year one

  • Introduction to Fashion Communication
  • Visual Communication Design
  • Introduction to Cultural and Historical Studies
  • Fashion Interfaces: Designing for Experience
  • Better Lives

Year two

  • Option: Cultural and Historical Studies
  • Art Direction for Fashion
  • Inside the Industry
  • Option: Situating Your Practice unit
  • Future Directions in Fashion Communication

Year three

  • Research for Independent Project: Creative Direction for Fashion
  • Cultural and Historical Studies Dissertation
  • Independent Project: Creative Direction for Fashion
  • Final Presentation

Students on this course might be invited to participate in study trips. This may involve, for example, visits to key areas of capital cities, factories, stores and museums. Attendance on these trips is not compulsory but recommended. Details regarding timings and costs will be issued closer to the relevant trips.

Course units

Year one

Introduction to Fashion Communication introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge-base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course.

In the Visual Communication Design unit you will discover how engaging with images generates meaning, affords experiences and communicates style through form, content and context. You will carefully analyse past and present international examples of visual communication and experiment with the construction of visual messages using a variety of media and processes. In both cases you will consider how image, text and graphics are used effectively alone and together, and how the manipulation of fundamental design principles can have an impact on the way a message is interpreted and received. In addition to building your technical skills, the unit also provides opportunity to develop personal attributes, such as flexibility, essential to a successful professional creative career.

Introduction to Cultural and Historical Studies introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment.  Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit.

Fashion Interfaces Designing for Experience explores how fashion messages are encountered and experienced. This includes magazines, websites, social media, retail environments, museums and galleries. To be effective, these interfaces, and the content they contain, must be designed with the audience in mind. In this unit, you will use ‘design thinking’, working in groups to research, empathise with and define how audiences interact with fashion messages through print, on screen and in physical space. Using collective insights, you will individually generate fashion interface concepts and go on to design, test and prototype a single outcome. This will provide an opportunity to focus your interests within communication design.

Better Lives

London College of Fashion, UAL (LCF) is a leader in fashion design, media and business education. We have been nurturing creative talent for over a century, offering courses in all things fashion. We encourage students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give students the skills, opportunities – and above all, the freedom – to put those ideas into practice. By leading the way in fashion design, business, and the media, we influence culture, economics and our society.

This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. At this stage the emphasis is on how you apply your thinking across these important themes to your practice. Your thinking is more important than a finished piece of work at this point.

Fashion can change lives. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’.

Year two

To begin you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.

Art Direction for Fashion
Effective art direction requires a keen awareness of contemporary practice alongside the ability to develop and implement a creative vision. During this unit, you will explore the skills of art direction for global editorial and commercial purposes across print, screen and space. You will build on your emerging research skills and further your ability to test, check and iterate creative concepts. The emphasis will be on effectively communicating your creative concepts to a range of audiences including clients, collaborators and contributors. The unit will also provide an opportunity to further refine your professional and creative goals whilst developing a range of creative attributes.

Inside the Industry provides an opportunity to gain insight into critical issues, innovations and challenges within the global fashion, media and communication industries. You will participate in seminars with students from your course and programme and attend panel discussions with industry practitioners. In groups you will interrogate and respond to relevant themes that emerge. The unit will also help you to identify relevant areas of professional conduct and prepare you for working in an industry context.

Situating Your Practice unit

Industry Project

This unit provides an opportunity to situate your practice by undertaking a project with industry. It fosters a deeper understanding and appreciation of professional practices, principles, roles and responsibilities to help you define your career ambitions. During this unit you will be expected to manage your own learning and build on existing skills and knowledge in a professional context. You will work collaboratively with students from your course and programme to produce a creative outcome in response to a brief developed with industry.

Work Placement

This unit provides an opportunity to situate your practice by undertaking a professional work placement. It fosters a deeper understanding and appreciation of sector practices, principles, roles and responsibilities to help you define your career ambitions. During this unit you will be expected to manage your own learning and build on existing skills and knowledge in a professional context. The unit requires a minimum of 60 work placement hours and significant personal reflection evidenced in the submission of a placement report.

LCF Careers provide career guidance and one to one opportunities starting in your first year at LCF, to help you plan ahead and prepare for your work experience. You will be expected to engage and be proactive in securing your own work experience and one that is suitable to your own personal development, skills, course requirements and career aspirations. This means producing an updated CV and directly applying to companies for work experience using LCF CAREERS LIVE, LCF’s own job board, as well as other resources. You will also be expected to feedback on your work experience after your work experience.

International Study Communication

This unit provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning. Please check with the Exchange and Mobility Officer for an up-to-date list of partnerships for your programme. Students studying at a partner institution in Europe for a minimum period of three months (approx. 12 weeks) will be eligible for Erasmus grant. We are unable to guarantee that every course will have an agreement with a partner host institution. As such, this unit is subject to availability. There will be a selection and application process for students who are interested in applying to take this unit of study.

Future Directions for Fashion Communication develops your previous experience where you have explored creative direction through fashion interfaces, fashion spaces and how brands use these and other communication design outcomes to connect with and engage audiences. This unit will run like a research and development (R&D) lab and will require an exploratory approach to identifying possible future trends and ‘hot topics’ within fashion communication and culture at large. The focus will be on innovative and enterprising approaches to fashion communication and their impact upon patterns of consumption. This includes analysis of, and investigations into, areas such as emerging technology, on-going concerns around sustainability, and the perceived phenomenon of globalisation, all in relation to fashion. You will examine how creative direction and communication design within fashion can lead positive change and impact the way we lead our lives. Working in teams you will identify and research a “problem”, develop and test solutions, and pitch a relevant and inventive creative outcome.

Year three

During the Research for Independent Project: Creative Direction for Fashion unit you will develop your creative identity and professional goals as they relate to creative direction for fashion. At the start of the unit you will reflect on your personal interests and skills in order to identify a suitable starting point for an independent project. For example, this could be an interest in a particular creative practice, design aesthetic, social or cultural trend, communication media/technology, fashion market sector or audience. Next, you will conduct and evaluate structured research into your area of interest.

The overall aim of the Cultural and Historical Studies Dissertation unit is to provide an opportunity for you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply those perspectives in a specific study. You will research a topic of your choice that has relevance to the discipline of cultural and historical studies. This may relate to your course discipline, and should elaborate knowledges developed in prior cultural and historical studies units. You will undertake a substantial piece of structured primary and secondary research that critically engages with cultural issues relating to fashion, the body, performance, or the media and communications industries and which reflects on the critical debates and concerns addressed in your course.

In the Independent Project: Creative Direction for Fashion unit you will use your research insights to define the terms of an independent creative project. You will be supported by course tutors and industry practitioners in developing and producing a robust creative outcome or set of outcomes in response to your individual brief or research questions. You will be expected to evidence skills across visual communication design, art direction and creative direction, the balance of which will be determined in consultation with your tutors.

The purpose of the Final Presentation unit is to prepare you for a range of future employment or postgraduate opportunities. Additional reflection on your professional or academic goals after having completed your independent project will help you to position your work for future contexts. You will present your work creatively and professionally supported by tutors and guest practitioners.

Showing your work

All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.

Staff

Carrie Mok is the course leader for BA (Hons) Creative Direction for Fashion. Her broad multi-disciplinary practice is the product of a diverse career trajectory, honing her creative expertise in formative agency and in-house roles across the design, luxury, architecture and lifestyle sectors. She specialises in creating immersive environments and engaging brand and product communications, working with some of fashion’s most recognisable brands including Burberry, Louis Vuitton, Gucci, MatchesFashion.com, Acne, Dover Street Market, Fendi and Chloe. Carrie completed her BSc Architecture at The Bartlett, University College London and holds a masters in Communication Design from Central Saint Martin’s College of Art and Design. Prior to joining London College of Fashion, Carrie was a tutor at Chelsea College of Art, University of Arts London. She is also a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA).

Daniel Caulfield-Sriklad is a creative producer and researcher with multidisciplinary experience in physical and digital communication design within the cultural and creative industries. Following his undergraduate degree in Communications and Image-making, Daniel completed an MA in Fashion Curation from the University of the Arts London (2013). His research has explored the potential for digital technology to communicate the sensorial, tactile and embodied nature of dress and led to being awarded a Fulbright scholarship to work with The Drexel Digital Museum Project, Philadelphia, USA (2015). He has specialised in digital and multidisciplinary methods of curation and content creation and produced solutions for UK and international clients and collaborators including: White Line Projects, Southbank Centre, Centre for Sustainable Fashion, Centre for Fashion Enterprise, Royal Albert Hall and P1 China. Daniel’s work continues to explore the boundaries of physical and digital space while prioritising the human experience that is central to communication design.

Antony Price is an accomplished image creator with over 15 years of industry experience. Working at a variety of publications and studios including The Face, Mixmag and Dazed & Confused, his expertise spans a variety of areas including photography, retouching, videography, editing, graphic design, typography and production. Antony brings together these specialist skills within his current professional role as Creative Director of multidisciplinary company Anomalous, which comprises a creative agency, studio space and events division.  Antony is also an experienced DJ with a background in event promotion and a deep interest in London club culture. He has worked as a nightlife photographer amassing an extensive archive of photographs that chart the evolution of London's musical subcultures. This area of interest has been the focus of a major exhibition and continues to inform his current research direction.

Charlotte Troy has a background in both fashion communication and art publishing. After graduating with a degree in Womenswear Design, she made clothes and accessories that were sold around the world, bought by celebrities and featured in magazines including i-D and Harper’s Bazaar. She also worked as a stylist receiving commissions from editors including Isabella Blow for the Sunday Times. In 1997, while working for Browns as a buyer and visual merchandiser, she helped establish the concept of Browns Focus as a platform for emerging design talent. Charlotte soon became interested in art publishing and has published many books and projects for her own imprint, CT Editions. She has served as a consultant and editor, with clients including The Hayward Gallery, The Contemporary Art Society, Deptford X, The National Museum of Media, and Philippa and Grayson Perry. She has collaborated with artists and fashion creatives in her publishing projects including Alexandra Shulman, Philip Saville, Hans Ulrich Obrist, Linda Sterling, Ed Ruscha, Penny Martin, Edward Enninful, Susan Hiller and Amos Vogel. Charlotte holds an MA in Book Publishing and an MA in Contemporary Art Theory from Goldsmiths. She is currently developing ideas for a visual listings magazine and her research interests are in aesthetics and psychological freedom.

Kim Coleman is an artist working in expanded moving image, performance, camera-less photography and installation. Her solo and collaborative works have been staged at Tate Britain, The ICA, The Showroom, Jerwood Visual Arts, Kings Cross, Serpentine Screen, and Frieze Projects for Frieze London. Kim holds a BA in Fine Art from Edinburgh College of Art. She co-founded artist-run Embassy gallery and the Annuale Festival of artist-led spaces in Edinburgh before going on to gain an MA in Fine Art at Chelsea College of Art & Design. With Jenny Hogarth, she was a LUX Associate Artist 2009-10, and Artist Fellow at National Galleries of Scotland 2012. She holds a postgraduate certificate in Teaching Art & Design in Higher Education and is a Fellow of the HEA. Kim has been Visiting Practitioner at Brighton University BA Artists’ Moving Image, Glasgow School of Art, Chelsea College of Art & Design, Camberwell, and Edinburgh College of Art.

Kelly Dearsley is acting course leader and the programme director for the Fashion Communication courses, which include BA (Hons) Creative Direction for Fashion, BA (Hons) Fashion Public Relations and Communication and MA Fashion Media Practice and Criticism. Kelly began her career as an advertising executive in the 1980s working with clients in the film and entertainment industries. She returned to study Fashion Photography at London College of Fashion and has worked as a freelance photographer for publications including Guardian, Vogue Pelle and ID magazine. She has made a number of short films which have been shown at film festivals across the world, including Leeds, Liverpool, Greece, Sweden, London, Slovakia, Croatia and Brazil. Her most recent new work ‘I’ve a Feeling We’re not in Kansas any more’, a fine art installation/performance was devised and performed in Glasgow at the New Territories International Festival of Live Art in March 2011. Kelly is currently studying for a PhD at LCF. Her research, a comparative study of the reading practices and reception of fashion media in print and digital formats, will be a wholly written thesis that uses phenomenology as a methodology to explore the reception of fashion media paying particular attention to the role of new media in this process.

Visiting practitioners and guest lecturers include:

Guest speakers

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • Two A Level Passes at Grade C or above (preferred subjects include Art, Design, English, and Maths);
  • a Pass Foundation Diploma in Art and Design;
  • Merit, Pass, Pass at BTEC Extended Diploma preferred subject Art & Design;
  • Pass at UAL Extended Diploma; Access Diploma or 64 new UCAS tariff points from the Access to HE Diploma;
  • 64 new UCAS tariff points (equivalent to 160 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and three GCSE passes at grade A*-C or grade 9-4.

Entry to this course will also be determined by assessment of your portfolio.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.0 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements .

Selection Criteria

The course team seeks to recruit students who can demonstrate:

  • A broad interest in fashion, visual imagery and an awareness of technology
  • An understanding of the need for a critical and analytical approach to the area of study
  • An approach suited to the demands of the course and the projected career futures

This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement, a strong academic or other professional reference; or a combination of these factors.

Selection criteria

Making your application

This section includes all the information you need on how to apply and how your application is considered including entry requirements, selection criteria, making your application, and what happens next.

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will invite you to submit a mini portfolio. The mini portfolio is assessed by Academic Reviewers who will select applicants to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome through UCAS Track.

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 W290

We do not consider applications for Year 2 and Year 3 Entry for this course.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio should show evidence of: drawing / presentation skills; examples of creative visual imagery; research skills; experimentation; and engagement with technology for image production.

If the course team wish to consider your application further, you will be invited to our interview week (18th to 22nd February 2019) where the course team will look at your portfolio and ask you questions to establish your suitability for the course. Applicants will be expected to demonstrate the following at interview: a strong interest in, and awareness of, contemporary fashion; a cultural awareness of society and current global issues; visual awareness evidenced through portfolio work; an interest in, and knowledge of, digital and social media; a motivation for working in creative media; and a motivation to succeed on the course.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to upload work, nor are they guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

This section includes all the information you need on how to apply and how your application is considered:  entry requirements, selection criteria, making your application, and what happens next.

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements you will be invited to submit a portfolio of no more than 45 images. Your portfolio is assessed by our academic team who will select applicants to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome.

There are three ways international students can apply to an undergraduate course at London College of Fashion:

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 W290

You can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate application will be withdrawn.

For further advice on how to apply please visit the UAL International Application page.

We do not consider applications for Year 2 and Year 3 Entry for this course.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

Immigration History Check

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio should show evidence of: drawing / presentation skills; examples of creative visual imagery; research skills; experimentation; and engagement with technology for image production.

If the academic team wish to consider your application further, you will be invited to attend an interview either in person or via telephone where an international academic will look at your portfolio and ask questions to establish your suitability for the course. Applicants will be expected to demonstrate the following at interview: a strong interest in, and awareness of, contemporary fashion; a cultural awareness of society and current global issues; visual awareness evidenced through portfolio work; an interest in, and knowledge of, digital and social media; a motivation for working in creative media; and a motivation to succeed on the course.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to upload work, nor are they guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the register your interest form above.

Fees & Funding

Home / EU fee

£9,250

This applies for the 2019/20 academic year.

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2019/20 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£19,930

This applies for the 2019/20 academic year.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarship search

Careers and alumni

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.

Career paths

Graduates from this course are well placed to take up a number of positions within the fashion media industry. Design and technical skills learnt on the course equip graduates to work as effective fashion communicators, where an overview of brand strategy and the ability to create and realise an effective creative vision across multiple platforms with a team of creative practitioners is required. Graduate destinations include Insight and Innovation Consultant at Brand Genetics, Digital Concept Designer at LVMH, Visual Studio Communications Assistant at COS and Team Assistant at The Communications Store.

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