BA (Hons) Creative Direction for Fashion

Carrie Mok is the course leader for BA (Hons) Creative Direction for Fashion. Her broad multi-disciplinary practice is the product of a diverse career trajectory, honing her creative expertise in formative agency and in-house roles across the design, luxury, architecture and lifestyle sectors. She specialises in creating immersive environments and engaging brand and product communications, working with some of fashion’s most recognisable brands including Burberry, Louis Vuitton, Gucci, MatchesFashion.com, Acne, Dover Street Market, Fendi and Chloe. Carrie completed her BSc Architecture at The Bartlett, University College London and holds a masters in Communication Design from Central Saint Martin’s College of Art and Design. Prior to joining London College of Fashion, Carrie was a tutor at Chelsea College of Art, University of Arts London. She is also a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA).

Daniel Caulfield-Sriklad is a practitioner and lecturer with multidisciplinary experience in physical and digital communication design within the cultural and creative industries. Graduating with an MA in Fashion Curation from LCF in 2013, his curatorial and research practice has explored the boundaries of physical and digital space; specifically looking at communicating the sensorial, tactile and embodied nature of dress. Daniel teaches on the subject of communication design and future directions in fashion communication through industry and student informed knowledge exchange projects.

Antony Price is an accomplished image creator with over 15 years of industry experience. Working at a variety of publications and studios including The Face, Mixmag and Dazed & Confused, his expertise spans a variety of areas including photography, retouching, videography, editing, graphic design, typography and production. Antony brings together these specialist skills within his current professional role as Creative Director of multidisciplinary company Anomalous, which comprises a creative agency, studio space and events division.  Antony is also an experienced DJ with a background in event promotion and a deep interest in London club culture. He has worked as a nightlife photographer amassing an extensive archive of photographs that chart the evolution of London's musical subcultures. This area of interest has been the focus of a major exhibition and continues to inform his current research direction.

Mélodie Roulaud is a French freelance film director & creative based in London. With a background in advertising and fashion, she has produced and directed films for clients such as Nowness, Hugo Boss, All Saints, Mr Porter, Jaguar and Tiffany & Co. Her work has been screened and nominated internationally (A Shaded View on Fashion Film, Aesthetica Short Film Festival, La Jolla Fashion Film festival, Berlin Feminist Film Week, Brussels Fashion Film festival, etc). After her studies at London College of Communication and London College of Fashion, Mélodie Roulaud started her career in production at Wanda Productions where she worked with world renowned directors such as Johnny Green, Leila & Damien de Blinkk, Jonathan Devilliers, Jacob Sutton. Mélodie now shares her time between teaching on the Creative Direction For Fashion course and freelance work.

Charlotte Troy has a background in both fashion communication and art publishing. After graduating with a degree in Womenswear Design, she made clothes and accessories that were sold around the world, bought by celebrities and featured in magazines including i-D and Harper’s Bazaar. She also worked as a stylist receiving commissions from editors including Isabella Blow for the Sunday Times. In 1997, while working for Browns as a buyer and visual merchandiser, she helped establish the concept of Browns Focus as a platform for emerging design talent. Charlotte soon became interested in art publishing and has published many books and projects for her own imprint, CT Editions. She has served as a consultant and editor, with clients including The Hayward Gallery, The Contemporary Art Society, Deptford X, The National Museum of Media, and Philippa and Grayson Perry. She has collaborated with artists and fashion creatives in her publishing projects including Alexandra Shulman, Philip Saville, Hans Ulrich Obrist, Linda Sterling, Ed Ruscha, Penny Martin, Edward Enninful, Susan Hiller and Amos Vogel. Charlotte holds an MA in Book Publishing and an MA in Contemporary Art Theory from Goldsmiths. She is currently developing ideas for a visual listings magazine and her research interests are in aesthetics and psychological freedom.

Josephine Collins - Acting Programme Director

Sophie Barr is a Fashion Communication Lecturer and visual arts practitioner and teaches on both the BA (Hons) Creative Direction for Fashion and MA Fashion Media Practice and Criticism courses. Sophie has a background in fine art practice and theory and holds Master’s degrees in Fine Art with Learning and Teaching in Higher Education and Cultural and Critical Studies. In her visual arts practice Sophie is working towards creating an aesthetics for the Anthropocene using photography, video and installation. Sophie is committed to supporting students in critical practice and is interested in how theory and practice intersect in fashion communication. Sophie is a Fellow of the Higher Education Academy. Prior to her academic career Sophie spent more than ten years working in London’s film and media industries working in both video production and for a major Hollywood studio.

Visiting practitioners and guest lecturers include:

• Leigh Keily
• Nova Dando
• Ben Freeman
• Oliver Smith
• Rosarie King
• Emily Huggard
• Allon Kaye
• Kyle Bean
• Andrew Green
• Emma Jarvis (qualitative researcher)

Guest speakers

• Christopher Simmonds, creative director
• Fraser Muggeridge, designer
• Kate Dawkins, director
• Kathryn Ferguson, director
• Adam Bracegirdle, creative director
• Joel Lewin, creative director
• Joel Kitzmiller, creative director
• Jamie Reid, art director, Dazed & Confused