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BA (Hons) Fashion Imaging and Illustration

College
LCF
Start date
September 2021
Course length
3 years
UCAS code
W225

BA (Hons) Fashion Imaging & Illustration recognises the changing role of visual communication within the fashion industry and seeks to produce the next generation of innovative, multi-disciplinary image-makers and original thinkers

Why choose this course at London College of Fashion

  • Specialist approach: this course is forward-thinking and challenging; it supports students in developing cross-media professional studio practices. The course offers a specialist approach to visual communication in fashion media, for those looking to position themselves as illustrators and industry creatives.
  • Fashion media production: through exploration and integration of analogue and digital platforms, students will have the opportunity to produce immersive experiences using new and emerging technologies.
  • Collaborative working: emphasis is placed on developing collaborative and team-work skills in multimedia practices across disciplinary boundaries. The course provides an excellent grounding for further academic study or for careers within the fashion media industry.

Location

This course is based at Lime Grove in Shepherd’s Bush. Find out about the local area, including Holland Park and Notting Hill in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2023. This is part of a new development for London, prioritising culture, education and innovation, known as East Bank. Some students studying this course from September 2021 may start their studies in Lime Grove and transfer to LCF’s new site in East London to complete them. Please see LCF’s move to the Olympic Park for more information about the College’s relocation.

Student and graduate work

Cross Media Narratives - Yujung Kim
Fashion Club Kid - Francie Casie
Emily Fidel
Dalston Witches - Filip Rabiej
Adult - Casilda Monjardin Del Yerro
Fragile - Daniella Marsh

University of the Arts London and House of Illustration present MarKings

University of the Arts London and House of Illustration present MarKings festival

Latest news from this course

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF archives and library

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Students in Lime Grove's print workshop with print works on high table tops
Students in Lime Grove's print workshop with print works on high table tops. Photography by Ideal Insight.

Media facilities at Lime Grove

Take a tour of Lime Grove's media facilities from drawing studios to photographic studios to darkrooms.

Canteen, Mare Street
Canteen, Mare Street Photography by: Ideal Insight

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

Introduction  

BA (Hons) Fashion Imaging and Illustration offers students an experimental space to explore contemporary practices that stem from drawing and mark-making and to challenge the notion of contemporary fashion imaging. Projects involving a multi-disciplinary approach encourage students to redefine the future role of the Fashion Illustrator and the discipline’s commercial and creative applications. Students will investigate the visual language of fashion through the development of professional skills such as drawing, graphic and media design, animation, photography, moving image and computer-generated imaging.   

What to expect  

  • Students on this course develop a critical understanding of contemporary fashion; how it is communicated or promoted, its place within wider culture and its relationship with audiences and consumers.   

  • Students are guided to consider their practice within an industry context and to explore the opportunities and pathways for their professional and creative development.  

  • The course celebrates fashion imaging and illustration through an expansive curriculum that integrates traditional skills with new and emerging technologies at the forefront of contemporary commercial practice.  

  • Students benefit from experimenting in areas such as photography, moving image, 3D design, digital platforms, art direction and graphic design while an emphasising their drawing practices. Through a range of live briefs, collaborative workshops and personal projects that are supported by the expertise of lecturers and practitioners from the fashion industry and beyond.  

  • BA (Hons) Fashion Imaging & Illustration invites students to redefine the notion of fashion illustration, developing innovative visual content and solutions for a contemporary market that experiences fashion and community across multiple channels, both physically and online. By challenging the fashion industry’s conventions and responding to wider culture’s social, political and environmental issues, students will able to produce an innovative body of work, as well as being better prepared for work in the fashion industry.  

Work experience and opportunities  

Students will be given the opportunity to undertake a short work experience placement during their second year of study. This provides increased industry awareness as well as crucial experience and valuable contacts within the industry. The course has many links to the industry including DASH magazine, Apple, SHOWstudio and the many practitioners who teach on the course within a teaching capacity. The course has also worked with the House of Illustration and run live-streamed events with the Paris School of Art, some examples of the collaborative opportunities available.   

Mode of study  

BA (Hons) Fashion Imaging and Illustration runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks. 

Course units

Year one 

  • Introduction to Fashion Illustration 

  • Cross Media Narratives 

  • Fashion Cultures and Histories 

  • Better Lives 

  • Fashion Illustration and Spatial Interaction 

The first year of the course introduces students to a range of studio practices in fashion imaging and illustration. Students will be introduced to a variety of mediums and media in order to give them contemporary skills in image making with an emphasis on the skills needed to locate, navigate and communicate information and ideas effectively and appropriately. Students will take part in lectures and studio-based activities that will inform project research and development and students will also have the opportunity to work in groups and on collaborative projects on the course as well as across the media programme.  

The first year of the course includes introductory sessions in digital imaging, graphic design and moving image. 

The course remains underpinned by traditional drawing and illustration techniques and practices and students will learn how these integrate with digital outcomes.  

The Intro to Fashion Illustration Unit is comprised of a series lectures, tutorials, seminars and workshops to help the student develop learning skills at HE and the requirements of effective studentship at undergraduate level, in order to help build on skills in research, reflective analysis and the essential aspects of the creative process. 

Cross Media Narratives and Spatial Interaction Units are designed to get students to explore and challenge fashion imaging and illustration through an investigation of narrative and the environment. Students will be introduced to content production on digital platforms in the context of fashion specialisms of image making.  

Year one takes students through all aspect of research into practice, recording and documenting of ideas as well as testing and experimentation of materials, processes and techniques in fashion image making. 

Year two 

  • The Interactive Brief 

  • Critical Issues in Fashion Research

  • Creative Directions 

  • Situating Your Practice; Fashioned Spaces or Media Placement 

In the second year of the course, students are encouraged to integrate, experiment and explore fashion imaging and illustration techniques learned in year one, in an investigation of individual and professional practice-based approaches to fashion media production. The units require students to produce fashion media content for fashion film, fashion marketing campaigns while integrating analogue and digital processes. The teaching and learning will support and develop student’s individual visual language and approach to fashion imaging using a range of live and simulated briefs.  

Professional practice and work placements form a key part of the second year. Students will also continue to build on and develop skills in working collaboratively across the media programme, learning to install fashion imaging and illustration in innovative ways based on client need for a range of diverse platforms. Students will begin to identify how their practice is situated within the fashion media industry and how to produce content in the context of fashion communication. 

The second year is also about the student’s ability to broaden their understanding of fashion imaging and illustration through a series of project briefs supported by lecture, workshops and technical masterclasses. 

A variety of themed projects, external lecturers will enable students to consider the role of the contemporary fashion illustrator and image maker. The second year will also help the student to situate their personal professional practice and the student will also be encouraged to apply for industry placements in the Media Placement. 

Year three 

  • Collaborative Experimental Practice 

  • Cultural and Historical Studies Dissertation 

  • Personal and Professional Project 

 

The third year of the course sees the student engages in a combination of individual research, creative practice and production and the development of an industry focused portfolio of work.

A focus on collaboration and experimentation provides new ways to investigate and contextualise their discipline and methods.

 

 

Supported by tutorial, lectures and seminars, students will develop, plan and position their professional practice, by applying previous teaching and learning in the discipline. 

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated achievement of the course outcomes:

  • Demonstrations.
  • Industry guest speaker program.
  • Lectures.
  • Seminars.
  • Workshops and tutorials.
  • Group discussions and team working.
  • Self directed study.
  • Work experience or simulation.

Assessment methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Set projects.
  • External or simulated briefs.
  • Portfolio of supportive material.
  • Sketchbooks.
  • Final outcome such as series of illustrations,
  • Printed book. 
  • Moving images.
  • Essays and reports.
  • Presentations.
  • Dissertation.
  • Self-reflection and projection.

Staff

Cameron Haynes is the acting course leader for BA (hons) Fashion Imaging & Illustration. He has a background in advertising, TV and commercial film production and publishing. He gained a BA in Graphic Media Design & Illustration in 2002 and obtained his MA in Photography with a distinction from LCC in 2010. He is currently a PhD student with a special interest in visual culture and representations of black identity, rethinking and updating theories of blackness and race. As a visual artist his practice is concerned with the multidisciplinary approaches of graphic illustration and media design, specializing in photography, film and video with an emphasis on experimental image making and fine art practice. He has exhibited work in both the UK and Germany. Mentored by the fashion photographer Brian Duffy, Cameron’s professional profile includes work produced for a broad range of brands including, Elle, Patrick Cox, Paul Smith and Oswald Boateng. He has also produced work for a variety of corporate clients such as, Pepsi, Disney and British Airways.

Itai Doron is the programme director for Fashion Media courses. He is an established photographer with particular interests in fashion, portraiture, social documentary, body politics, identity and queer theory. Working as a lens-based artist since graduation from Goldsmiths College of Art, Itai has twice received the UAL research project award to develop a body of work on immigration, combining social documentary with notions of fashion. Itai has a proven track record of public dissemination of visual and written work through exhibitions, publications, and academic research and was invited to deliver talks and lectures about his research at various international academic conferences. He has exhibited at the White Cube gallery in London, and participated in numerous group and solo exhibitions in the UK, Europe, Japan, Israel and the United States. He has authored a selection of photography books, including End Of Real in 2005, Yassin in 2009, Chokras’ Mahal (Boys' Palace) in 2011, and Fifteen Minutes With You in 2012.

Alex Mein is an illustrator and lecturer living and working in London. After training in BA (Hons) Fashion Design at Ravensbourne he freelanced as a textile and fashion designer before progressing into menswear buying. From 2012 to 2019 he lectured in BA (Hons) Fashion Communication and Styling at Middlesex University whilst consulting as an art director. Alex's personal practice concerns observation, identity and portraiture. Through drawing he documents a range of identities and shared experiences, whether through the casting of individuals or drawing people observed in public spaces. His clients include Gap, Liberty London, Mulberry, Nike, DJ Honey Dijon and Harvey Nichols. His work has been featured in publications such as Solar, Nylon, Slashstroke and Fashion Drawing 2 - Illustration Techniques for Designers.

James Davison studied Graphic Design (BA Hons) at Central St Martins and graduated in 2006. His work references queer/pop culture, comic books and fashion. After working as an illustrator in New York he now lives and works in London and is known for documenting fashion shows and backstage. Clients include MAC Cosmetics, Nike, Dover Street Market, i-D and GQ. Alongside lecturing at UAL, James is also a co-founder of ‘SketchSesh’ drawing sessions that merge fashion illustration, set design and life drawing. SketchSesh has worked with designers such as Nasir Mazhar, Louise Grey and held sessions amongst others at The National Gallery and The National Theatre. James’s first book is scheduled to be released in 2019, published by Montez Press.

Ellie Tsatsou is an interdisciplinary artist who works mainly with digital and analogue photography, moving image, editing, writing and publishing. She holds a BA in Communication & Media Studies from the American College of Greece, as well as an MA in Fashion & Film from LCF, University of the Arts London, both with distinction, and her research interests focus on the interwoven relation of intuition and the creative process, as well as on notions of home and gathering wonder. Her photographic work and publications have been showcased internationally and are part of private collections in both Europe and the States. Ellie has been mentored by photographers Nick Knight (London, 2010/11) and Ryan McGinley (New York, 2012/13), and currently runs her own business, Ellie Tsatsou Studio (est. 2013), in London alongside lecturing at UAL.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • Two A Level Passes at Grade C or above (preferred subjects include, Art, Design, English, Maths);
  • Pass Foundation Diploma in Art and Design;
  • Merit, Pass, Pass at BTEC Extended Diploma in Art & Design;
  • Pass at UAL Extended Diploma;
  • Access Diploma or 64 new UCAS tariff points from the Access to HE Diploma;
  • 64 new UCAS tariff points (equivalent to 160 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and three GCSE passes at grade A*-C or grade 9-4.

Entry to this course will also be determined by assessment of your portfolio.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.0 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements 

Selection criteria

The course team seeks to recruit students who can demonstrate:

  • A strong interest in fashion, visual imagery and an awareness of technology
  • An understanding of the need for a critical and analytical approach to the area of study
  • An approach suited to the demands of the course and the projected career futures

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 W225

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

If you are an EU offer holder, it is important to consider that, from 2021-22, you may be charged International fees, which are higher. Read our Coronavirus guidance for prospective students for details.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2 - if you’ve completed 120 credits in Year 1.
  • Year 3 - if you’ve completely 240 credits in Years 1 and 2.

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections.

If you have achieved or expect to achieve the standard entry requirements we will invite you to submit a portfolio via PebblePad, our online submission tool, which should include a number of images of your work. You can upload a maximum of 30 images which best shows your work – please note however that you do not have to provide this exact number. PebblePad refers to ‘images’ when you upload your work - think of each 'image' as a page in your physical portfolio.

For this course your portfolio should show evidence of: drawing / presentation skills; examples of creative visual imagery; research skills; experimentation; and engagement with technology for image production. The portfolio is assessed by Academic Reviewers who will select applicants to attend an online interview. If you are selected to attend an online interview the Academic Reviewer will discuss your portfolio that you submitted in PebblePad.  You will be able to show more of your work during the interview but it is easier to see your portfolio in PebblePad.

Please note that not all applicants are invited to attend interview.

LCF Interview week

If you are selected for interview, these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview. 

Our interview week is due to take place between the 15th and the 19th of February 2021. If you have a complete portfolio and application, you may be granted an early interview ahead of these dates, please email lcf.ukeu@arts.ac.uk for more information.

Should you be unable to attend your interview, you must notify us as soon as you can. We cannot guarantee that we will be able to reschedule so you should make every effort to attend the scheduled interview.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements you will be invited to submit a portfolio of no more than 45 images. Your portfolio is assessed by our academic team who will select applicants to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome.

There are three ways international students can apply to an undergraduate course at London College of Fashion:

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 W225

You can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate application will be withdrawn.

For further advice on how to apply please visit the UAL International Application page.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

  • Year 2 - if you’ve completed 120 credits in Year 1.
  • Year 3 - if you’ve completely 240 credits in Years 1 and 2.

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry)

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

If you are an International applicant and studying outside the UK, please complete your Direct application and then contact us via your UAL Portal to ask to be considered for Year 2/Year 3.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

Immigration History Check

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

Depending on the quality of your application, you may be asked to submit a number of images of your work. For this course your portfolio should show evidence of: drawing / presentation skills; examples of creative visual imagery; research skills; experimentation; and engagement with technology for image production.

If the academic team wish to consider your application further, you will be invited to attend an interview - these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview. At interview an international academic will look at your portfolio and ask questions to establish your suitability for the course. Applicants will be expected to demonstrate the following at interview: a strong interest in, and awareness of, contemporary fashion and fashion illustration; a cultural awareness of society; visual awareness evidenced through portfolio work; an interest in, and knowledge of, technical processes for image production; a motivation for working in fashion illustration; and a motivation to succeed on the course.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to upload work, nor are they guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the enquiry form above.

Fees and funding

Home fee

£9,250 per year

This fee is correct for 2021/22 entry and is subject to change for 2022/23 entry. Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK resident nationals . However, the rules are complex. Find out more about our tuition fees.

From 2021/22 entry, most EU students will be charged the International tuition fee rate, depending on your individual circumstances. If you started your course in October 2020 or earlier, you’ll continue to pay Home (UK) fees for the duration of your course. Read more advice for EU students.

International fee

£22,920 per year

This fee is correct for 2021/22 entry and is subject to change for 2022/23 entry. Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK are currently charged international fees. The rules are complex so read more about our tuition fees.

From 2021/22 entry, most EU students will be charged the International tuition fee rate, depending on your individual circumstances. If you started your course in October 2020 or earlier, you’ll continue to pay Home (UK) fees for the duration of your course. Read more advice for EU students.

Scholarship search

Careers and alumni

All of our undergraduate courses are concerned with the development of your personal and professional skills. On your course you will evolve from learning basic skills in your discipline through to a position where you are an independent creative thinker capable of making an effective contribution to the relevant sector of the fashion industry. Personal and Professional Development (PPD) skills are embedded in all units on every course. Speaker programmes with contributions from alumni, members of industry and others are a part of many courses, as are work placement opportunities in industry.

Graduates who wish to continue their education at postgraduate level are encouraged to progress to suitable courses within the College, the University or elsewhere.

Career paths

Many graduates prefer to seek employment as soon as they have completed their undergraduate studies. BA Fashion Imaging and Illustration students also go on to do curation, painting, art direction and freelance fashion illustration. Recent graduates from this course are working at ASOS, Browns Focus, Love magazine, and Vauxhall Fashion Scout. This year graduates include musician Kojey Radical who is MOBO nominated, and explores themes that he looked at through his illustration within a sonic context. Other alumni Bex Cassie, who is at SHOWstudio and Olivia Bilson will graduate from RCA this year.

Alumni

Dani  Marsh

Dani Marsh

Freelance illustrator and animator

Beth  Fraser

Beth Fraser

Fashion Illustrator

Alina  Zamanova

Alina Zamanova

Founder, ALINA ZAMANOVA