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Beth Fraser

Fashion Illustrator
London College of Fashion
Beth  Fraser


Beth studied BA (Hons) Fashion Illustration and has made a name for herself as a freelance illustrator, working with Vinyl Revolution to create branding and visual merchandising concepts. Her work is centred on graphic, analogue/digital collage and she is also an Alumni Ambassador for LCF. We chatted to her about life as a freelancer and what she loved about her time at LCF.


Could you introduce yourself and what you do.

My name is Beth Fraser and I graduated from LCF's BA (Hons) Fashion Illustration course 2 years ago. Since then I've been dabbling with odd bits of freelance design work, but have now made it official by going full time as a self employed illustrator two months ago. This means I can do design work for companies, but also have time to do my own work and any commissioned work.

You studied Fashion Illustration. How did you find the course?

I loved the course, it was very hands on! The life drawing lessons were my favourite part and probably where I learnt the most; the tutors would really challenge us to experiment with different materials and find different outcomes. I'm still in touch with my tutors now!

Why did you choose to study at LCF?

I knew that I wanted to do a fashion illustration course straight from college, and LCF was the only university at the time offering such a course, but it was the fact LCF has such a good name for itself in the fashion world which really drew me in. The idea of living in London, a fashion capital, and LCF having so many campuses spread across the city was also appealing.

What does a typical day look like for you as a freelancer?

It's mostly a lot of emails and invoices! I try to get that "boring" part out the way in the morning and then reward myself with doing the creative part for the afternoon. I work from home, which is both a blessing and a curse, but mostly it's a blessing.

Where do you get your inspiration from?

I recently moved back to London after a two year stint back home in Kent. I definitely feel like your environment can inspire you. There's a lot of creative and innovative people in London so it's great to be back in that atmosphere and to feel a part of it! You never know when inspiration might strike so it's ideal living in a city where you can go out and experience so many diverse things.

Can you sum up the kind of opportunities LCF presents?

One of the most important things in a freelance career is networking. This is something LCF really tries to get students into the habit of doing, whether it's through workshops, exhibition parties or catwalk shows. It's great being at a uni where everyone is in the same fashion world but on different courses, meaning collaborations and connections can be made easily. I still work with people from different courses who I met at uni!