Introduction to Fashion Styling and Production unit aims to introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self-development. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach to your course.
This unit has three core purposes:
- to introduce you to your discipline in the context of study at a Higher Education level;
- to introduce you to learning skills and the requirements of effective studentship at undergraduate level;
- to orientate you within your course, the College and the University.
Emphasis is placed on the skills needed to locate, navigate and communicate information and ideas effectively and appropriately. You will be introduced to resources that support your studies. We will also discuss studentship, the importance of being an engaged and participatory member of the group and your own personal and professional development.
In Key Concepts in Styling and Production unit, contemporary fashion productions are explored and defined in relation to the respective roles of stylist and producer. This unit will introduce you to these roles and will explore the disciplines and conventions associated with their contemporary practices. The unit will consider key concepts and principles of fashion styling and production, and how conceptual fashion narratives are constructed in relation to various formats such as the fashion editorial, film, zine, and other multi-faceted fashion platforms.
Fashion styling languages and processes are examined in order to understand fashion themes and codes of dressing within historical and contemporary contexts. Sustainable thinking within fashion production will be explored via the use of materials, clothing, props and accessories. During the course of the unit, you will experiment with the language of fashion and its conceptual applications, and the variety of contexts, audiences, and platforms available to you in industry.
Introduction to Cultural and Historical Studies introduces the Cultural and Historical Studies approach to fashion and related areas. The unit provides a broad overview of the subject and introduces key concepts and ways of thinking that will form the basis of subsequent study. It will also inform decisions regarding the Cultural and Historical Studies unit that is chosen for future study.
The Collaborative Practice: Fashion Spreads unit will emphasise the interdisciplinary and collaborative nature inherent in contemporary fashion media practice. The editorial format will be the focus for this unit, as an opportunity to communicate specific contemporary narratives for fashion consumption that are: conceptualised, constructed, art directed, and resolved through collective enterprise and cooperation.
Collaborative practice will be required to conceive and construct fashion narratives in relation to the editorial format. You will explore the impact of fashion image in a print/online magazine context and how this is disseminated and received for a diverse audience and in a global context. Utilising teamwork to create contemporary fashion stories you will consider the overlapping roles and responsibilities of each specialism within Fashion Media practice.
London College of Fashion, UAL (LCF) is a leader in fashion design, media and business education. We have been nurturing creative talent for over a century, offering courses in all things fashion. We encourage students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give students the skills, opportunities – and above all, the freedom – to put those ideas into practice. By leading the way in fashion design, business, and the media, we influence culture, economics and our society. This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. At this stage the emphasis is on how you apply your thinking across these important themes to your practice. Your thinking is more important than a finished piece of work at this point.Fashion can change lives. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’.
In the first term you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
Also studied in the first term is the Mediating Fashion unit. Contemporary fashion media has seen fashion styling and creative production venturing from traditional magazine and print platforms and embracing new technologies, specifically moving image practice. Film and its visual language has exerted a powerful influence on the concept and creation of fashion imagery, with moving image formats becoming a central vehicle for fashion expression and communication within contemporary styling and production. In addition, engaging with new technologies provides fertile territory for exploration to those that mediate fashion, style and culture, through the discipline of creative fashion production.
This unit will offer you the opportunity to understand the stylist and fashion producer’s tools and processes in the context of moving image practice and visual storytelling. An understanding of ethics and diversity within moving image practice will be a crucial starting point for the development of your fashion narrative. Creative direction and production are explored in accordance with new and emerging communication channels and through the development of core technical skills. This process will enable you to adopt an experimental approach so you can unify your creative production and align it to site and context.
Situating Your Practice unit
This unit will offer an opportunity to reflect on your developing practice, and consider how your work is situated with regards to contemporary fashion image making, and dissemination. The unit will offer you the opportunity to showcase your specialist creative practice, and curate, produce and display your innovative body of work within a specific context. The unit also offers the opportunity for collaborative practice and consideration of audience and context.
This unit aims to develop your professional skills within an industry environment. On your placement you will be able to experience the pace, atmosphere and discipline of working in the industry. This will give you practical experience of the roles, functions and operations within the industry. The unit requires a minimum of 60 work placement hours.
LCF Careers provide career guidance and one to one opportunities starting in your first year at LCF, to help you plan ahead and prepare for your work experience. You will be expected to engage and be proactive in securing your own work experience and one that is suitable to your own personal development, skills, course requirements and career aspirations. This means producing an updated CV and directly applying to companies for work experience using LCF CAREERS LIVE, LCF’s own job board, as well as other resources. You will also be expected to feedback on your work experience after your work experience.
This unit provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning. Please check with the Exchange and Mobility Officer for an up-to date list of partnerships for your programme. Students studying at a partner institution in Europe for a minimum period of three months (approx. 12 weeks) will be eligible for the Erasmus+ grant. We are unable to guarantee that every course will have an agreement with a partner host institution. As such, this unit is subject to availability. There will be a selection and application process for students who are interested in applying to take this unit of study.
The Fashion Consultant unit looks at how fashion consultants deploy skills of both styling and production to enhance and drive the visual concept and realisation of a client or brand. This involves using skills of creative direction to expand upon the core ethos and values of a brand to create for them a consolidated vision. A fashion consultant’s value is in their ability to work as cultural connectors and creative translators of ideas in relation to product, production, and image. They produce work in collaborative mode with a varied creative community, to deliver their vision within diverse contexts. This unit will develop your understanding of how fashion consultants are expected to operate within an industry context by introducing you to this context of practice. You will be required to respond to a contemporary brand or practitioner and create relevant content for this client in the form of a visual portfolio within a fashion context.
Collaboration and experimentation are essential aspects of the creative process especially with regards to the fashion image industry. The Collaborative Experimental Practice unit will offer you an opportunity to explore and expand the parameters of your work by engaging in collaborations that facilitate experimentation, creative thinking, practical testing and reflective problem solving, all in the context of an industry related brief. Creative outcomes and focused experimentation derived from this unit could inform the process that you explore and expand upon in your Final Major Project next term.
In the first and second terms you will undertake a major piece of written work for the Cultural and Historical Studies Dissertation unit. The overall aim of the dissertation is to provide an opportunity for you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply those perspectives in a specific study. You will research a topic of your choice that has relevance to the discipline of cultural and historical studies. This may relate to your course discipline, and should elaborate knowledge developed in prior cultural and historical studies units. You will undertake a substantial piece of structured primary and secondary research that critically engages with cultural issues relating to fashion, the body, performance, or the media and communications industries and which reflects on the critical debates and concerns addressed in your course.
Personal and Professional Project
The Personal and Professional Project unit provides a framework to produce a substantial body of work to an advanced conceptual and technical level, in addition to an industry-ready portfolio.
Showing your work
All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.