Introduction to Fashion Photography unit aims to introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self-development. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach to your course.
This unit has three core purposes:
- To introduce you to your discipline in the context of study at a Higher Education level;
- To introduce you to learning skills and the requirements of effective studentship at undergraduate level;
- To orientate you within your course, the College and the University.
Emphasis is placed on the skills needed to locate, navigate and communicate information and ideas effectively and appropriately. You will be introduced to resources that support your studies. We will also discuss studentship, the importance of being an engaged and participatory member of the group and your own personal and professional development.
The Capturing Fashion unit will consider the fundamental practice of photography, and the ways in which it forms the foundation for fashion image practice. Consideration will be given to: genres, photographic visual codes/conventions, diversity, and associated key practitioners/movements in a global context. Students will be encouraged to explore and experiment with the construction of fashion imagery, incorporating ideological, conceptual, historical, ethical and technical aspects, and consideration of the crucial role that collaboration plays in fashion photography and fashion image practice. Reflection on the way in which unique and authentic visions are informed by the language of fashion images and their cultural contexts will help to support both research and practical outcomes.
Introduction to Cultural and Historical Studies introduces the Cultural and Historical Studies approach to fashion and related areas. The unit provides a broad overview of the subject and introduces key concepts and ways of thinking that will form the basis of subsequent study. It will also inform decisions regarding the Cultural and Historical Studies unit that is chosen for future study.
London College of Fashion, UAL (LCF), is a leader in fashion design, media and business education. We have been nurturing creative talent for over a century, offering courses in all things fashion. We encourage students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give students the skills, opportunities – and above all, the freedom – to put those ideas into practice. By leading the way in fashion design, business, and the media, we influence culture, economics and our society.
This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. At this stage the emphasis is on how you apply your thinking across these important themes to your practice. Your thinking is more important than a finished piece of work at this point. Fashion can change lives. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’.
Following on you will do the Collaborative Practice: Fashion Spreads unit which emphasises the interdisciplinary and collaborative nature inherent in contemporary fashion media practice. The editorial format will be the focus for this unit, as an opportunity to communicate specific contemporary narratives for fashion consumption that are: conceptualised, constructed, art directed, and resolved through collective enterprise and cooperation.
Collaborative practice will be required to conceive and construct fashion narratives in relation to the editorial format. You will explore the impact of fashion image in a print/online magazine context and how this is disseminated and received for a diverse audience and in a global context. Utilising teamwork to create contemporary fashion stories you will consider the overlapping roles and responsibilities of each specialism within Fashion Media practice.
To begin you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
Interaction within and across fashion and media is at the heart of this unit as well as introducing you to the notion of a real-life commission that will provide you with a forum to place your work in the public domain. The Fashion Interactions unit will provide you with an overview of the fashion photography industry so you can start identifying who your potential future clients might be and will invite you to consider where your fashion images might become visible by looking at contemporary brands, platforms and new and emerging technologies in the context of the fashion and photographic industries. The unit will introduce you to the relationship between photographic production, commissioning agencies and audiences and will assist you in preparing for professional practice and in extending your network of professional contacts.
Situating Your Practice unit
This unit will offer an opportunity to reflect on your developing practice, and consider how your work is situated with regards to contemporary fashion image making, and dissemination. The unit will offer you the opportunity to showcase your specialist creative practice, and curate, produce and display your innovative body of work within a specific context. The unit also offers the opportunity for collaborative practice and consideration of audience and context.
This unit aims to develop your professional skills within an industry environment. On your placement you will be able to experience the pace, atmosphere and discipline of working in the industry. This will give you practical experience of the roles, functions and operations within the industry. The unit requires a minimum of 60 work placement hours.
LCF Careers provide career guidance and one to one opportunities starting in your first year at LCF, to help you plan ahead and prepare for your work experience. You will be expected to engage and be proactive in securing your own work experience and one that is suitable to your own personal development, skills, course requirements and career aspirations. This means producing an updated CV and directly applying to companies for work experience using LCF CAREERS LIVE, LCF’s own job board, as well as other resources. You will also be expected to feedback on your work experience after your work experience.
This unit provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning. Please check with the Exchange and Mobility Officer for an up-to date list of partnerships for your programme. Students studying at a partner institution in Europe for a minimum period of three months (approx. 12 weeks) will be eligible for the Erasmus+ grant. We are unable to guarantee that every course will have an agreement with a partner host institution. As such, this unit is subject to availability. There will be a selection and application process for students who are interested in applying to take this unit of study.
The Fashion Image Futures unit will require you to consider your personal interest and approach to fashion image generation and dissemination producing content for contemporary fashion media sites. You will consider contemporary platforms and their appropriate processes to inform your individual direction for your creative and intellectual investigation. Reflection on previous work will help you to consider your practice and potential direction for your future in the fashion industry.
Collaboration and experimentation are essential aspects of the creative process especially with regards to the fashion image industry. The Collaborative Experimental Practice unit will offer you an opportunity to explore and expand the parameters of your work by engaging in collaborations that facilitate experimentation, creative thinking, practical testing and reflective problem solving. Creative outcomes and focused experimentation derived from this unit could inform the process that you explore and expand upon in your Personal and Professional Project next term.
Following on you will complete a major piece of written work for the Cultural and Historical Studies Dissertation unit. The overall aim of the dissertation is to provide an opportunity for you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply those perspectives in a specific study. You will research a topic of your choice that has relevance to the discipline of cultural and historical studies. This may relate to your course discipline, and should elaborate knowledges developed in prior cultural and historical studies units. You will undertake a substantial piece of structured primary and secondary research that critically engages with cultural issues relating to fashion, the body, performance, or the media and communications industries and which reflects on the critical debates and concerns addressed in your course.
Personal and Professional Project
The Personal and Professional Project unit provides a framework to produce a substantial body of work to an advanced conceptual and technical level, in addition to an industry-ready portfolio.
Showing your work
All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.