Dave Shaw

Dave is the founding director or Bashert Communications, a project management and communications consultancy service for fashion companies.

Prior to setting this up in 2015, Dave was Local Marketing and Partnerships Manager at Moss Bros Group. He graduated from BA Fashion Management in 2008 having completed a 4 year course, including a placement year at Mulberry.

At London College of Fashion, Dave “developed a deep understanding of the premium and luxury menswear market in the UK,” going on to work in various business functions at Club 21, Crombie and Matches before joining Moss Bros Group, where he held three different roles.

He was originally recruited as the Brand Manager for the fashion division at Moss Bros, looking after marketing, PR and visual merchandising for the Cecil Gee brand and Hugo Boss franchise stores. Following a restructure of the whole business, the fashion division was dissolved at which point Dave became Marketing Manager for company, the sole coordinator of the marketing and PR for Moss Bros’ 135 stores. Following the growth of the business, the marketing department grew and Dave's last role there was Local Marketing and Partnerships Manager.

When not at work, Dave volunteers within the LGBT Jewish community as director and trustee of the charity Keshet UK and chairman of social group Gay Jews In London.

We asked Dave a few questions about his placement year at Mulberry

Please describe your experience of the placement process; what were the most significant benefits?

This was the first time I had been in an office environment and the first time I had the opportunity to work for such a well-known brand. I learned about the function of retail operations and the value of customer relationship management (CRM) and how this underpins any successful retailer. Reporting to the retail director gave me an invaluable insight into the strategic direction of the business.

Which aspects of the placement experience are most important to you?

For me, the contacts I made were invaluable to my career progression. The Web Manager moved on to another company and then offered me a second internship which gave me invaluable experience into E-commerce and customer services. Were it not for this, I wouldn’t have got my first job at Moss Bros Group.

How did you prepare for the placement process?

My initial presentation to Mulberry took around a month to prepare – I remember shaking uncontrollably before going in! It was important that I wrote and formatted the PowerPoint the presentation myself and rehearsed this several times with a good friend who was a teacher; this was invaluable.

What attributes do you think employers are looking for from a potential placement student?

Outgoing, flexible, willing to go the extra mile, efficient, out of the box thinker (for creative internships at least!)

Was the placement year opportunity a reason for you to apply to BA (Hons) Fashion Management?