Let's Get Phygital

About the event

Responding to the world’s new, digital reality, students were prompted to explore ways of connecting and creating by imagining virtual environments for jewellery collections. By considering the meaning and purpose behind jewellery adornments, the cohort utilised design to tell stories and shape identity through digital social platforms.

Challenged with subverting conventional design and manufacturing approaches, the cohort investigated how contemporary jewellery can exist in non-physical forms. Using Augmented Reality (AR) filters for social platforms as a tool to directly interact with their audience, the cohort explored digital possibilities and digital wearability within contemporary jewellery.

'Let's Get Phygital' reflects on the students’ intuitive design approach and, most importantly, invites viewers to try on digital jewellery products in real life. By using technology and social platforms in this way, we are prompted to explore new relationships between the wearer and the designer and analyse how new product design processes interact with digital technologies.

Visitor information

14 May - 22 June
LCF East Bank, 105 Carpenter's Road
London E20 2AR