Moving Fashion Forward: MA Fashion Design Management collaborates with emerging sustainable fashion brand Save Your Wardrobe

Founded during the pandemic by Hansa and Mehdi Doghri, Save Your Wardrobe is an emerging brand with a strong push on sustainability, focusing on clothing care and repair.

Their innovative business model connects brands, consumers, and service partners, as well as using artificial intelligence to scan and store user’s clothes in a virtual wardrobe, which aims to help reduce unnecessary repeat purchases. This unique model has been recognised by fashion house LVMH, who awarded them their 2023 Innovation Award – a testament to how far the brand has come!

With the ongoing development of legislation and guidelines around producer responsibility and digital product passports, this collaboration gave our students the opportunity to tackle real-world challenges. In groups of 4, our students researched the key challenges faced by Save Your Wardrobe and came up with creative digital solutions that the brand could adopt to empower fashion consumers with essential supply chain knowledge. The project also required our students to provide innovative solutions to increase the engagement in upcycling and aftercare services – two of Save Your Wardrobe’s key services.

These industry briefs not only provide our students with the opportunity to work for real life clients, but our partners also gain valuable insights that they can use to adapt their current business strategies.

Mehdi Dogri, Co-Founder of Save Your Wardrobe said; “As a Fashion Tech startup disrupting the aftercare industry, it’s very important for us to stay close to the academic experts and future fashion leaders to challenge and enrich our thinking. Working with the MA Fashion Design Management team and students has been a true pleasure. They are very curious, and forward thinking. They have introduced a new angle of thinking to some of subjects we are working on. It will be a pleasure to continue working with them in the future.”