In recent years businesses and business schools have become increasingly interested in design thinking and its relationship with the creative process. The Design Thinking unit examines the main concepts that underpin creative problem solving and the strategies and processes adopted for creating a holistic innovative organisational environment in fashion. The unit examines the design process and experiential literacy in related design disciplines and their application to fashion. It examines the management of creative people, environments and creativity and contextualises the design and fashion industries in terms of legal, ethical, sustainability and environmental issues.
The international fashion consumer increasingly seeks the tangible and intangible benefits of a wide variety of local and international fashion brands. Fashion brands and their associated marketing communications have now reached revered status throughout the global economy. The design, development, marketing and retailing (DDMR) of fashion brands have now become an increasingly important and integrated part of many fashion businesses. In Fashion Branding you will investigate and examine all aspects of international fashion brand marketing and look at its significant modern growth from both a European and global perspective. This will enable you to acquire a sound theoretical and practical understanding of strategic fashion brand development and management.
The purpose of the Research Methods unit is to introduce you to the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The unit will cover philosophy and ethics in research, primary and secondary research methods, including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries and enable you to understand the relationship between theory and practice.
Whilst predicting the future is difficult, organisations and individuals who have a good understanding of what that future may hold, stand a greater chance of maintaining their competitive advantage. The Creative Futures unit outlines conventional, established and emergent management and marketing theories and questions their relevance in an increasingly accelerating period of consumer, technological and global development. It examines the potential sustainable business models and new product development models of the future as well as the skills, attributes and knowledge that creative managers will need to acquire. This unit explores techniques of risk assessment and encourages experimentation and curiosity.
The Managing Fashion Projects unit provides an introduction to core theories and practices of design management strategy with a focus on project management. This involves the management of "collection" development by designers and the creation of value through the design process. Design planning, researching, formulating a specific brief, briefing and post analysis will be considered along with the supporting roles in the communication of value in fashion. Design strategy development and project management in fashion organisations of all sizes will be considered; from small independent designers to global corporations.
The Collaborative Unit is designed to enable you to innovate, engage in developmental processes and participate in collaborative working practices. You will be encouraged to develop the professional negotiating and networking skills that you will need in order to be successful in the cultural and creative industries.
The unit is student-led collaboration with selected industry partners that include Kering and Diesel. Remi Schellinger, from MA Fashion Design Management, was part of the team that won the 2017 Kering and Centre for Sustainable Fashion Outstanding Project award.
He had this to say about the project:
"The aim of the project was to propose a viable business model for fashion that counteracts extreme consumption, increasing its value whilst producing and consuming less. Our manifesto was to challenge the perception of value and to explore the consumer relationship with fashion. We explored creating our own biosynthetic materials and saw the opportunities in the application and creation of this material in fashion. We proposed a new retail concept which allows consumers to be a part of the production process using biosynthetic materials, this in turns allowed customers to customise and connect with their creations. Our business model was presented to Kering with our constructed biosynthetic fashion accessories and included a VR experience of the retail space."
The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course. Further details will be available in your unit handbook.
The Masters Project is an important piece of work central to achieving the course aims, which will provide an opportunity for you to demonstrate your knowledge and skills in relation to the course learning outcomes. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Masters Project may take a variety of forms by negotiation and is assessed by presentation in an agreed format.
Showing your work
All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.
Learning and teaching methods
- Lectures, seminars and workshops
- Online and digital learning
- Museum and gallery visits
- Feed-forward (formative assessment) sessions
- Small group presentations
- Guest speakers
- Group work
- Optional international study tours
- Business reports, case studies and dissertation
- Practice-based assessments including prototype development
- Peer assessment
- Reflective statements and self-evaluation
- Group (collaborative) work