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Why What Who: Global tour to celebrate 10 years of MA Fashion Artefacts at London College of Fashion

WWW Fashion artefacts
WWW Fashion artefacts
WWW Artefact
Written by
Jesse Tilley
Published date
02 April 2020

The MA Fashion Artefact course at LCF reached its tenth year in 2018 and to celebrate this milestone, artwork created by alumni from the course embarked on a global touring exhibition named Why What Who (WWW). The WWW exhibition travelled first to Venice in 2018 and from there to Beijing, before heading to Buenos Aires in September of 2019. The exhibition will return to home turf in November this year, where it will be exhibited in East London.

The MA Fashion Artefact course, led by Creative Director Dai Rees, is internationally recognised as a pioneering incubator of original design. Students on the course come from varied backgrounds such as architecture, product and furniture design and these skillsets are nurtured within an open dialogue where craftsmanship, engineering, and technology are at the heart of the course philosophy.

The WWW exhibition is divided into four areas of research and practice:

(1)          Artefact as a Political Voice

(2)          Craftsmanship and Heritage

(3)          Manufacturing and Technology

(4)          Prosthetic Design

Venice Biennale

The inaugural exhibition of WWW was held at the Venice Arts Factory in Italy, as part of the 2018 DESIGN.VE/Biennial Design Walks Through Venice, a biennial festival taking place during the Architecture Biennale. A promotional video of WWW Venice can be viewed here.


Following WWW at the Venice Biennale, the exhibition toured to Beijing in October 2018 where it was hosted by LCF-partner University, Beijing Institute of Fashion Technology (BIFT). In response to WWW Beijing, staff and alumni from BIFT have produced their own pieces which will travel to London and be exhibited on the last leg of the WWW tour in November.

Buenos Aires

In 2019, WWW toured to Argentina where it was exhibited at the National Museo De Arte Decorativo in Buenos Aires. To further expand on the exhibition’s content, newly commissioned collaborative works between four artists from Colombia and Argentina were created and exhibited. The aim of the collaborations was to celebrate the process between creative cultures. The co-created works will feature in WWW East London at the end of this year. A digital form of the WWW brochure from Buenos Aires can be found here.

East London

WWW East London will mark the end of the WWW global tour in November 2020. The exhibition will take place in East London to celebrate LCF’s move to the area and will engage with the local community as part of our East London objectives. WWW activities will extend to local communities in the form of workshops and a symposium on the context of the exhibition’s outreach in both fashion artefact and as a vehicle for cultural change, breaking down cultural barriers and sharing knowledge transfer with local communities. Dates and locations for WWW East London will be circulated.